Golem Audience in Germany
Golem has an estimated audience of 851,273 people in Germany. 14.5% are female, 85.5% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Home construction, Unique Gifts, Progressive rock, Christmas Gift.
The average Golem fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Home construction, Unique Gifts, with strongest over-indexing on Dog breed (2× the country average). Demographically, the Golem audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of Golem fans
| Metric | Value |
|---|---|
| Female | 14.5% |
| Male | 85.5% |
| Average age | 40.5 |
| Estimated audience size | 851,273 |
Audience persona
The typical Golem fan in Germany is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 198,056 | 1.06× |
| Bayern | 143,381 | 1.05× |
| Baden-Württemberg | 130,281 | 1.12× |
| Niedersachsen | 85,675 | 1.04× |
| Hessen | 81,768 | 1.26× |
| Berlin | 45,194 | 1.19× |
| Rheinland-Pfalz | 43,548 | 1.02× |
| Sachsen | 37,893 | 0.91× |
| Schleswig-Holstein | 27,994 | 0.92× |
| Brandenburg | 23,370 | 0.88× |
| Thüringen | 21,105 | 0.97× |
| Hamburg | 19,652 | 1.02× |
| Sachsen-Anhalt | 19,118 | 0.87× |
| Mecklenburg-Vorpommern | 10,636 | 0.65× |
| Saarland | 10,415 | 1× |
| Bremen | 7,622 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2× | Pets & Animals |
| Home construction | 1.92× | Home & Garden |
| Unique Gifts | 2.23× | Shopping |
| Progressive rock | 2.26× | Music & Radio |
| Christmas Gift | 2.42× | Kids & Family |
| Atkins diet | 6.88× | Health |
| Birthday Gifts | 1.86× | Kids & Family |
| Hypertext | 2.41× | Technology & Electronics |
| Business English | 2× | Business & Career |
| Geodesy | 6.6× | Business & Career |
| Emperor Entertainment Group | 2.61× | Business & Career |
| Cyfrowy Polsat | 4.89× | Movies & TV |
| Fatteh | 5.15× | Food & Beverages |
| Mido (footballer) | 3× | Sports |
| Rhodiola | 4.46× | Health |
| Kong, Ivory Coast | 4.24× | Travel & Leisure |
| Caprivi Strip | 4.5× | |
| IS (Infinite Stratos) | 1.94× | Literature |
| Eden Lake | 2.04× | Movies & TV |
| Club chair | 3.32× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.62 |
| Need for Security | CONSERVATISM | 1.86 |
| Convenience Orientation | PREMIUM | 1.57 |
| Career Orientation | POWER | 1.48 |
| Sustainability | BALANCE | 1.31 |
| Social Media Usage | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.5% |
| United States | 21.0% |
| Italy | 7.7% |
See Golem audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Golem have in Germany?
Golem has an estimated audience of 851,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Golem fans?
14.5% of Golem fans are female, 85.5% are male, with an average age of 40.5 years.
Which brands do Golem fans like most?
Golem fans show strongest brand affinity for Dog breed (2×), Home construction (1.92×), and Unique Gifts (2.23×) over the country average.
Where do Golem fans live in Germany?
Golem fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,056), Bayern (reach 143,381), and Baden-Württemberg (reach 130,281). These three regions account for the largest share of the active audience.
What other brands do Golem fans also like?
Beyond Golem itself, the audience over-indexes on Home construction (1.92×), Unique Gifts (2.23×), Progressive rock (2.26×), and Christmas Gift (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Golem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.