Raft Audience in United States

Raft logo

Raft has an estimated audience of 1,101,668 people in United States. 35.8% are female, 64.2% are male, average age 34.0. Top regions: Massachusetts, California, Texas. Top brand affinities: Grinch, Gordita, Vocal harmony, Combat sport, Goop.

The average Raft fan in United States is 34.0 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Texas. Top brand affinities include Grinch, Gordita, Vocal harmony, with strongest over-indexing on Grinch (11.47× the country average). Demographically, the Raft audience skews more male with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Raft fans

Demographic split for Raft audience in United States
MetricValue
Female35.8%
Male64.2%
Average age34.0
Estimated audience size1,101,668

Audience persona

The typical Raft fan in United States is more male, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Raft in United States
RegionReachAffinity
Massachusetts178,2808.21×
California126,7531.05×
Texas69,0130.73×
New York53,8130.87×
Florida52,9900.71×
Georgia29,5960.87×
Colorado28,6241.65×
Illinois26,7080.73×
North Carolina26,3280.79×
Pennsylvania26,2050.71×
Virginia24,6600.92×
New Jersey24,6430.88×
Washington22,5701.02×
Ohio21,2530.63×
Tennessee20,4990.93×
Michigan20,1500.7×
Oregon17,2581.37×
Missouri15,0390.85×
Arizona14,3710.64×
Indiana13,6310.68×
Maryland12,8190.68×
Oklahoma12,0750.99×
Wisconsin11,0690.67×
Utah11,0681.12×
South Carolina10,3190.62×
Minnesota9,7510.62×
Alabama9,4540.61×
Connecticut9,1650.83×
Idaho9,0861.64×
Kentucky8,4640.61×
Arkansas8,1810.9×
Louisiana7,8060.55×
Nevada7,7170.72×
Kansas6,7840.78×
Montana5,9871.96×
Iowa5,8370.64×
New Mexico4,7210.85×
Mississippi4,7150.52×
New Hampshire4,1380.95×
West Virginia3,8070.74×
Hawaii3,7470.79×
Nebraska3,3920.61×
Alaska3,1441.33×
Rhode Island3,1060.89×
Maine3,0780.78×
Washington, District of Columbia2,7330.83×
Wyoming2,4101.48×
Delaware1,6320.54×
South Dakota1,4130.55×
Vermont1,3210.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raft audience
BrandAffinityCategory
Grinch11.47×Movies & TV
Gordita18.45×Food & Beverages
Vocal harmony7.28×Music & Radio
Combat sport2.42×Sports
Goop6.46×Internet & Social Media
Elsword16.52×Games
Harmony Korine10.97×Movies & TV
Google Home5.88×Technology & Electronics
Wok5.94×Food & Beverages
Urban Outfitters1.66×Shopping
Personalised Gifts3.68×Home & Garden
Home staging4.4×Home & Garden
Hibachi6.31×Food & Beverages
La Jolla7.23×Travel & Leisure
Grammarly3.66×Business & Career
Historic site3.17×Arts & Culture
Governor of Michigan5.52×Politics & Society
No Escape (1994 film)7.78×Movies & TV
Grace Slick5.8×Music & Radio
Google Photos1.53×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raft audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.28
Social Media UsageJOY1.21
PatriotismCONSERVATISM1.06
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Raft
CountryShare
United States14.7%
Japan8.8%
Italy7.7%

See Raft audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Raft have in United States?

Raft has an estimated audience of 1,101,668 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Raft fans?

35.8% of Raft fans are female, 64.2% are male, with an average age of 34.0 years.

Which brands do Raft fans like most?

Raft fans show strongest brand affinity for Grinch (11.47×), Gordita (18.45×), and Vocal harmony (7.28×) over the country average.

Where do Raft fans live in United States?

Raft fans in United States are most concentrated in Massachusetts (reach 178,280), California (reach 126,753), and Texas (reach 69,013). These three regions account for the largest share of the active audience.

What other brands do Raft fans also like?

Beyond Raft itself, the audience over-indexes on Gordita (18.45×), Vocal harmony (7.28×), Combat sport (2.42×), and Goop (6.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.