RB Leipzig (women) Audience in Germany

RB Leipzig (women) has an estimated audience of 904,585 people in Germany. 30.7% are female, 69.3% are male, average age 34.7. Top regions: Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities: Litter box, Progressive rock, Home Office, Buddy – The Buddy Holly Story, Loincloth.
The average RB Leipzig (women) fan in Germany is 34.7 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Nordrhein-Westfalen. Top brand affinities include Litter box, Progressive rock, Home Office, with strongest over-indexing on Litter box (2.06× the country average). Demographically, the RB Leipzig (women) audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of RB Leipzig (women) fans
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 34.7 |
| Estimated audience size | 904,585 |
Audience persona
The typical RB Leipzig (women) fan in Germany is more male, around 34.7 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 279,700 | 6.3× |
| Sachsen-Anhalt | 61,484 | 2.62× |
| Nordrhein-Westfalen | 60,263 | 0.3× |
| Thüringen | 51,317 | 2.23× |
| Bayern | 44,387 | 0.31× |
| Baden-Württemberg | 42,970 | 0.35× |
| Niedersachsen | 25,243 | 0.29× |
| Hessen | 24,837 | 0.36× |
| Brandenburg | 22,670 | 0.81× |
| Berlin | 19,863 | 0.49× |
| Mecklenburg-Vorpommern | 12,140 | 0.7× |
| Rheinland-Pfalz | 11,445 | 0.25× |
| Schleswig-Holstein | 8,385 | 0.26× |
| Hamburg | 5,857 | 0.29× |
| Saarland | 2,314 | 0.21× |
| Bremen | 1,803 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.06× | Pets & Animals |
| Progressive rock | 2.43× | Music & Radio |
| Home Office | 1.55× | Business & Career |
| Buddy – The Buddy Holly Story | 6× | Music & Radio |
| Loincloth | 3.5× | Fashion & Accessoires |
| Alaska | 4.15× | Travel & Leisure |
| Emperor Entertainment Group | 4.32× | Business & Career |
| Google Analytics | 2.69× | Internet & Social Media |
| VfL Wolfsburg | 1.73× | Sports |
| santa eulalia | 15.55× | Travel & Leisure |
| Bully (2011 film) | 5.86× | Movies & TV |
| Hebe | 4.34× | Home & Garden |
| Golden Gate | 4.7× | Games |
| Snow White (Fables) | 1.92× | Literature |
| Noodle (Gorillaz) | 2.66× | Music & Radio |
| Sailor | 4.02× | Travel & Leisure |
| Lev Yashin | 8.08× | Sports |
| Cosenza Calcio | 12.68× | Sports |
| Jura Mountains | 4.4× | Travel & Leisure |
| Tuscany | 3.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.28 |
| Patriotism | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.17 |
| Risk Appetite | THRILL | 1.12 |
| Spirituality | BALANCE | 1.09 |
| DIY Mentality | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.9% |
| Brazil | 8.8% |
| Indonesia | 2.3% |
See RB Leipzig (women) audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does RB Leipzig (women) have in Germany?
RB Leipzig (women) has an estimated audience of 904,585 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of RB Leipzig (women) fans?
30.7% of RB Leipzig (women) fans are female, 69.3% are male, with an average age of 34.7 years.
Which brands do RB Leipzig (women) fans like most?
RB Leipzig (women) fans show strongest brand affinity for Litter box (2.06×), Progressive rock (2.43×), and Home Office (1.55×) over the country average.
Where do RB Leipzig (women) fans live in Germany?
RB Leipzig (women) fans in Germany are most concentrated in Sachsen (reach 279,700), Sachsen-Anhalt (reach 61,484), and Nordrhein-Westfalen (reach 60,263). These three regions account for the largest share of the active audience.
What other brands do RB Leipzig (women) fans also like?
Beyond RB Leipzig (women) itself, the audience over-indexes on Progressive rock (2.43×), Home Office (1.55×), Buddy – The Buddy Holly Story (6×), and Loincloth (3.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RB Leipzig (women). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.