SAP Arena Audience in Germany
SAP Arena has an estimated audience of 1,291,844 people in Germany. 51.6% are female, 48.4% are male, average age 38.2. Top regions: Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities: SAP Arena, Rhein-Neckar Löwen, SAP SE, IHF World Men's Handball Championship, Know-how.
The average SAP Arena fan in Germany is 38.2 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities include SAP Arena, Rhein-Neckar Löwen, SAP SE, with strongest over-indexing on SAP Arena (424.57× the country average). Demographically, the SAP Arena audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of SAP Arena fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 38.2 |
| Estimated audience size | 1,291,844 |
Audience persona
The typical SAP Arena fan in Germany is balanced, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for SAP Arena.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 968,884 | 5.77× |
| Rheinland-Pfalz | 327,991 | 5.07× |
| Hessen | 165,784 | 1.68× |
| Bayern | 68,417 | 0.33× |
| Nordrhein-Westfalen | 56,650 | 0.2× |
| Saarland | 25,683 | 1.62× |
| Niedersachsen | 20,645 | 0.16× |
| Sachsen | 8,498 | 0.13× |
| Berlin | 8,384 | 0.15× |
| Thüringen | 6,937 | 0.21× |
| Brandenburg | 5,103 | 0.13× |
| Schleswig-Holstein | 5,046 | 0.11× |
| Sachsen-Anhalt | 4,106 | 0.12× |
| Hamburg | 3,723 | 0.13× |
| Mecklenburg-Vorpommern | 2,282 | 0.09× |
| Bremen | 1,009 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SAP Arena | 424.57× | Sports |
| Rhein-Neckar Löwen | 149.13× | Sports |
| SAP SE | 48.4× | Technology & Electronics |
| IHF World Men's Handball Championship | 15.87× | Sports |
| Know-how | 10.86× | Business & Career |
| Futures contract | 7.39× | Business & Career |
| Vitreous enamel | 8.39× | Home & Garden |
| Mannheim | 10.48× | Travel & Leisure |
| Andreas Palicka | 79.99× | Sports |
| THW Kiel | 17.26× | Sports |
| IHF World Women's Handball Championship | 13.06× | Sports |
| European Men's Handball Championship | 16.02× | Sports |
| SG Flensburg-Handewitt | 21.1× | Sports |
| Jannik Kohlbacher | 54.51× | Sports |
| Mocha Girls | 113.46× | Music & Radio |
| Patrick Groetzki | 79.99× | Sports |
| Saint George | 16.96× | Politics & Society |
| SAP Solution Manager | 70.69× | |
| Voetbal International | 26.25× | Sports |
| Advertising slogan | 9.81× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.19 |
| Patriotism | CONSERVATISM | 1.09 |
| Travelling | THRILL | 1.08 |
| Sports Activity | POWER | 1.05 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.5% |
| Switzerland | 0.8% |
| United States | 0.5% |
See SAP Arena audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does SAP Arena have in Germany?
SAP Arena has an estimated audience of 1,291,844 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of SAP Arena fans?
51.6% of SAP Arena fans are female, 48.4% are male, with an average age of 38.2 years.
Which brands do SAP Arena fans like most?
SAP Arena fans show strongest brand affinity for SAP Arena (424.57×), Rhein-Neckar Löwen (149.13×), and SAP SE (48.4×) over the country average.
Where do SAP Arena fans live in Germany?
SAP Arena fans in Germany are most concentrated in Baden-Württemberg (reach 968,884), Rheinland-Pfalz (reach 327,991), and Hessen (reach 165,784). These three regions account for the largest share of the active audience.
What other brands do SAP Arena fans also like?
Beyond SAP Arena itself, the audience over-indexes on Rhein-Neckar Löwen (149.13×), SAP SE (48.4×), IHF World Men's Handball Championship (15.87×), and Know-how (10.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SAP Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.