Rascasse Audience Intelligence

Sarah Kuttner Audience in Germany

A data profile of the people who buy, follow and care about Sarah Kuttner in Germany — modelled from more than twelve digital signal sources. Sarah Kuttner has an estimated audience of 312,118 people in Germany.

#76among Fashion model in Germany#3538among Person in Germany#794in Fashion & Accessoires

The average Sarah Kuttner fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include FC St. Pauli, Ina Müller, Reinhard Mey, with strongest over-indexing on FC St. Pauli (7.69× the country average).

Demographically, the Sarah Kuttner audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sarah Kuttner fan in Germany is more female, around 34.3 years old, with strong Community Orientation tendencies and a notable affinity for FC St. Pauli.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarah Kuttner profile in Germany.

Audience size
312K
in Germany
Gender
64.9%♀
35.1% male
Age
34.3
average years
Country rank
#16827
Person in Germany
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarah Kuttner fans

64.9% are female, 35.1% are male, average age 34.3.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Sarah Kuttner audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age34.3
Estimated audience size312,118
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Sarah Kuttner audience in Germany
Age bracketShare%
16-1918%
20-2935%
30-3928%
40-4914%
50+5%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Sarah Kuttner audience comes from Germany.

Worldwide audience distribution share by country for Sarah Kuttner
CountryShare
Germany91.5%
Austria3.6%
Switzerland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarah Kuttner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sarah Kuttner fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.45×
02Brandenburg~10K1.35×
03Schleswig-Holstein~10K1.33×
04Mecklenburg-Vorpommern~7K1.27×
05Hamburg~8K1.24×
06Niedersachsen~30K1.11×
07Sachsen~20K1.11×
08Bremen~3K1.07×
09Sachsen-Anhalt~7K0.89×
10Thüringen~7K0.88×
11Nordrhein-Westfalen~50K0.84×
12Hessen~20K0.77×
13Rheinland-Pfalz~10K0.73×
14Saarland~3K0.73×
15Bayern~30K0.70×
16Baden-Württemberg~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Sarah Kuttner, Germany
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarah Kuttner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarah Kuttner audience
#·InterestCategoryAffinity×
01Olli SchulzMusic & Radio10.88×
02Fahri YardımMovies & TV9.42×
03Charlotte WürdigMovies & TV8.41×
04FC St. PauliSports7.69×
05ZDFneoMovies & TV7.12×
06Ina MüllerMovies & TV6.95×
07Reinhard MeyMusic & Radio6.73×
08Polizeiruf 110Movies & TV6.64×
09Carolin KebekusMovies & TV6.11×
10Anna LoosMovies & TV6.10×
11ZartmannMusic & Radio6.01×
12CluesoMusic & Radio6.01×
13Barbara SchönebergerMovies & TV5.94×
14Palina RojinskiMovies & TV5.35×
15Ryan GoslingMovies & TV4.32×
16Der TagesspiegelNews3.85×
17True DetectiveMovies & TV3.31×
18Udo LindenbergMusic & Radio3.05×
19ZDFMovies & TV1.87×
20IKEAHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarah Kuttner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarah Kuttner audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
SustainabilityBALANCE1.58×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarah Kuttner audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
Need for SecurityCONSERVATISM0.63×
Risk AppetiteTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarah Kuttner have in Germany?

Sarah Kuttner has an estimated audience of 312,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sarah Kuttner fans?

64.9% of Sarah Kuttner fans are female, 35.1% are male, with an average age of 34.3 years.

03

Which brands do Sarah Kuttner fans like most?

Sarah Kuttner fans show strongest brand affinity for FC St. Pauli (7.69×), Ina Müller (6.95×), and Reinhard Mey (6.73×) over the country average.

04

Where do Sarah Kuttner fans live in Germany?

Sarah Kuttner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sarah Kuttner fans also like?

Beyond Sarah Kuttner itself, the audience over-indexes on Ina Müller (6.95×), Reinhard Mey (6.73×), Barbara Schöneberger (5.94×), and Der Tagesspiegel (3.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Sarah Kuttner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sarah Kuttner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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