Rascasse Audience Intelligence

Soundcore Target Market in Germany

A data profile of the people who buy, follow and care about Soundcore in Germany — modelled from more than twelve digital signal sources. Soundcore has an estimated audience of 359,759 people in Germany.

#1939among Brand in Germany#619in Technology & Electronics

The average Soundcore fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Google Drive, Wireless speakers, with strongest over-indexing on Google Maps (7.33× the country average).

Demographically, the Soundcore audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Soundcore fan in Germany is more male, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soundcore profile in Germany.

Audience size
360K
in Germany
Gender
30.7%♀
69.3% male
Age
37.4
average years
Country rank
#15208
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Soundcore

30.7% are female, 69.3% are male, average age 37.4.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Soundcore audience in Germany
MetricValue
Female30.7%
Male69.3%
Average age37.4
Estimated audience size359,759
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Soundcore audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Soundcore audience comes from Germany.

Worldwide audience distribution share by country for Soundcore
CountryShare
Japan18.5%
United States11.1%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soundcore audience in Germany is strongest.

Fig. 05

Top regions by affinity

Soundcore customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.11×
02Berlin~20K1.11×
03Nordrhein-Westfalen~90K1.10×
04Sachsen~20K1.10×
05Hamburg~9K1.07×
06Baden-Württemberg~50K1.05×
07Niedersachsen~40K1.03×
08Bayern~60K1.00×
09Bremen~3K1.00×
10Thüringen~9K0.96×
11Schleswig-Holstein~10K0.95×
12Saarland~4K0.94×
13Rheinland-Pfalz~20K0.93×
14Brandenburg~10K0.93×
15Sachsen-Anhalt~8K0.92×
16Mecklenburg-Vorpommern~6K0.84×
Fig. 06

Affinity by region

Affinity by region — Soundcore, Germany
0.84×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soundcore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soundcore audience
#·InterestCategoryAffinity×
01Ultimate EarsTechnology & Electronics45.00×
02Noise-cancelling headphonesTechnology & Electronics13.40×
03Wireless speakersTechnology & Electronics12.15×
04Bowers & WilkinsTechnology & Electronics11.50×
05ViberInternet & Social Media11.10×
06JuicerFood & Beverages9.79×
07Bose CorporationTechnology & Electronics9.47×
08SennheiserTechnology & Electronics9.11×
09PanasonicTechnology & Electronics8.21×
10Google DriveTechnology & Electronics8.00×
11Google MapsInternet & Social Media7.33×
12JBLTechnology & Electronics5.70×
13Google ChromeInternet & Social Media5.55×
14BluetoothTechnology & Electronics5.31×
15Office 365Technology & Electronics5.01×
16Desktop computersTechnology & Electronics4.17×
17Instant GamingGames3.83×
18SteamGames2.68×
19FRITZ!BoxTechnology & Electronics2.23×
20SpotifyInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soundcore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soundcore audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.57×
PatriotismCONSERVATISM1.38×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soundcore audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
CreativityOPEN0.79×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Soundcore's target market in Germany?

Soundcore's target market in Germany covers an estimated 359,759 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Soundcore customers?

30.7% of the Soundcore audience are female, 69.3% are male, with an average age of 37.4 years.

03

Which brands do Soundcore fans like most?

Soundcore fans show strongest brand affinity for Google Maps (7.33×), Google Drive (8×), and Wireless speakers (12.15×) over the country average.

04

Where do Soundcore fans live in Germany?

Soundcore fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Soundcore fans also like?

Beyond Soundcore itself, the audience over-indexes on Google Drive (8×), Wireless speakers (12.15×), Noise-cancelling headphones (13.4×), and Juicer (9.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Soundcore audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Soundcore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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