Soviet Union Audience in Germany
Soviet Union has an estimated audience of 585,675 people in Germany. 36.7% are female, 63.3% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Manor, Icon (magazine), Pillow, Haberler, Israel.
The average Soviet Union fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Manor, Icon (magazine), Pillow, with strongest over-indexing on Manor (17.32× the country average). Demographically, the Soviet Union audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Country
Demographics of Soviet Union fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 42.2 |
| Estimated audience size | 585,675 |
Audience persona
The typical Soviet Union fan in Germany is more male, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Manor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,494 | 1.04× |
| Bayern | 89,923 | 0.96× |
| Baden-Württemberg | 77,461 | 0.97× |
| Niedersachsen | 63,152 | 1.11× |
| Hessen | 41,715 | 0.93× |
| Sachsen | 31,490 | 1.1× |
| Rheinland-Pfalz | 28,050 | 0.96× |
| Berlin | 27,755 | 1.06× |
| Schleswig-Holstein | 20,076 | 0.95× |
| Brandenburg | 18,839 | 1.04× |
| Sachsen-Anhalt | 15,821 | 1.04× |
| Thüringen | 15,224 | 1.02× |
| Hamburg | 12,466 | 0.94× |
| Mecklenburg-Vorpommern | 12,203 | 1.09× |
| Saarland | 6,004 | 0.83× |
| Bremen | 4,781 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manor | 17.32× | Shopping |
| Icon (magazine) | 5.49× | Arts & Culture |
| Pillow | 2.03× | Home & Garden |
| Haberler | 1.5× | News |
| Israel | 2.2× | Travel & Leisure |
| Corona (band) | 2.34× | Music & Radio |
| Anton Corbijn | 9.23× | Arts & Culture |
| Geothermal heating | 3.78× | Home & Garden |
| Samanyolu Haber | 3.07× | Movies & TV |
| Enzkreis | 6.49× | Travel & Leisure |
| Esra Erol | 3.81× | Movies & TV |
| Home Delivery | 1.85× | Food & Beverages |
| Este, Veneto | 1.65× | Travel & Leisure |
| JibJab | 8.69× | Internet & Social Media |
| Fairy godmother | 13.8× | Literature |
| Pediatric Hematology and Oncology | 5.86× | Health |
| Faun (band) | 2.69× | Music & Radio |
| Jabali | 13.72× | Pets & Animals |
| Kodi (software) | 1.54× | Technology & Electronics |
| Buying a House | 3.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.51 |
| Pet Ownership | JOY | 1.45 |
| Need for Security | CONSERVATISM | 1.45 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Indulgence | JOY | 1.43 |
| Urban Lifestyle | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 25.6% |
| United States | 10.3% |
| Ukraine | 3.5% |
See Soviet Union audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Soviet Union have in Germany?
Soviet Union has an estimated audience of 585,675 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Soviet Union fans?
36.7% of Soviet Union fans are female, 63.3% are male, with an average age of 42.2 years.
Which brands do Soviet Union fans like most?
Soviet Union fans show strongest brand affinity for Manor (17.32×), Icon (magazine) (5.49×), and Pillow (2.03×) over the country average.
Where do Soviet Union fans live in Germany?
Soviet Union fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,494), Bayern (reach 89,923), and Baden-Württemberg (reach 77,461). These three regions account for the largest share of the active audience.
What other brands do Soviet Union fans also like?
Beyond Soviet Union itself, the audience over-indexes on Icon (magazine) (5.49×), Pillow (2.03×), Haberler (1.5×), and Israel (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Soviet Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.