Soviet Union Audience in United States

Soviet Union logo

Soviet Union has an estimated audience of 3,740,332 people in United States. 38.2% are female, 61.8% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Lulu 黃路梓茵, Mathcore, Google Home, The Historian.

The average Soviet Union fan in United States is 44.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Urban Outfitters (10.33× the country average). Demographically, the Soviet Union audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Country

Demographics of Soviet Union fans

Demographic split for Soviet Union audience in United States
MetricValue
Female38.2%
Male61.8%
Average age44.6
Estimated audience size3,740,332

Audience persona

The typical Soviet Union fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Soviet Union in United States
RegionReachAffinity
California546,6691.33×
Texas416,2691.29×
Florida280,9501.11×
New York246,5021.18×
Illinois143,5841.15×
Pennsylvania132,9261.06×
Georgia127,5461.11×
Ohio113,8000.99×
North Carolina110,9320.99×
New Jersey104,4771.1×
Virginia101,9321.12×
Michigan100,7361.03×
Washington99,8231.33×
Massachusetts81,3431.1×
Arizona80,3601.05×
Maryland71,9271.12×
Tennessee71,8490.96×
Indiana68,4281×
Colorado57,4080.97×
Missouri56,2090.93×
Minnesota53,7151×
Wisconsin47,8990.85×
Kentucky47,7121.02×
Oklahoma45,9511.11×
South Carolina45,2270.8×
Oregon45,0211.05×
Louisiana44,1850.92×
Alabama43,9290.84×
Nevada39,4611.09×
Connecticut37,4871×
Utah33,9141.01×
Iowa28,8340.94×
Kansas28,3310.96×
Arkansas27,3320.89×
Mississippi26,9140.87×
New Mexico18,6430.99×
Hawaii18,1981.13×
Idaho17,7610.95×
Nebraska17,4270.93×
West Virginia16,6740.96×
New Hampshire13,5150.92×
Washington, District of Columbia13,0671.16×
Maine11,5930.87×
Rhode Island10,7670.9×
Delaware8,7030.84×
Montana8,5010.82×
Alaska7,9711×
North Dakota7,7481.01×
South Dakota7,0250.81×
Vermont5,0070.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soviet Union audience
BrandAffinityCategory
Urban Outfitters10.33×Shopping
Lulu 黃路梓茵12.64×Movies & TV
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Israel1.9×Travel & Leisure
Grace Slick7.81×Music & Radio
Corona (band)4.36×Music & Radio
Eurail16.57×Cars & Mobility
Girolando cattle19.15×Pets & Animals
Home staging3.61×Home & Garden
Grinch2.68×Movies & TV
REC TEC Grills12.62×Sports
Vocal harmony2.97×Music & Radio
Steampunk3.18×Fashion & Accessoires
Jesse Plemons2.16×Movies & TV
Chromebook3.52×Technology & Electronics
Parral, Chihuahua9.05×Travel & Leisure
Goop3.1×Internet & Social Media
Jeep Wagoneer3.28×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soviet Union audience
TraitClusterScore
PatriotismCONSERVATISM6.03
Risk AppetiteTHRILL2.71
Need for SecurityCONSERVATISM1.49
SpiritualityBALANCE1.45
IndividualismJOY1.39
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Soviet Union
CountryShare
China25.6%
United States10.3%
Ukraine3.5%

See Soviet Union audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Soviet Union have in United States?

Soviet Union has an estimated audience of 3,740,332 people in United States, concentrated in California and Texas.

What is the gender split and age of Soviet Union fans?

38.2% of Soviet Union fans are female, 61.8% are male, with an average age of 44.6 years.

Which brands do Soviet Union fans like most?

Soviet Union fans show strongest brand affinity for Urban Outfitters (10.33×), Lulu 黃路梓茵 (12.64×), and Mathcore (17.5×) over the country average.

Where do Soviet Union fans live in United States?

Soviet Union fans in United States are most concentrated in California (reach 546,669), Texas (reach 416,269), and Florida (reach 280,950). These three regions account for the largest share of the active audience.

What other brands do Soviet Union fans also like?

Beyond Soviet Union itself, the audience over-indexes on Lulu 黃路梓茵 (12.64×), Mathcore (17.5×), Google Home (11.64×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soviet Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.