Speculation Audience in Germany
Speculation has an estimated audience of 250,567 people in Germany. 28.6% are female, 71.4% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brooklyn Heights, Business English, Home construction, Progressive rock, Hypertext.
The average Speculation fan in Germany is 33.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brooklyn Heights, Business English, Home construction, with strongest over-indexing on Brooklyn Heights (51.24× the country average). Demographically, the Speculation audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Speculation fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 33.1 |
| Estimated audience size | 250,567 |
Audience persona
The typical Speculation fan in Germany is more male, around 33.1 years old, with strong Risk Appetite tendencies and a notable affinity for Brooklyn Heights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,809 | 1.18× |
| Bayern | 39,383 | 0.98× |
| Baden-Württemberg | 32,679 | 0.96× |
| Niedersachsen | 27,914 | 1.15× |
| Hessen | 20,854 | 1.09× |
| Berlin | 13,117 | 1.17× |
| Sachsen | 12,034 | 0.98× |
| Rheinland-Pfalz | 11,875 | 0.95× |
| Schleswig-Holstein | 9,484 | 1.05× |
| Hamburg | 7,145 | 1.26× |
| Brandenburg | 6,553 | 0.84× |
| Sachsen-Anhalt | 5,709 | 0.88× |
| Thüringen | 5,608 | 0.88× |
| Mecklenburg-Vorpommern | 3,961 | 0.83× |
| Saarland | 2,519 | 0.82× |
| Bremen | 2,112 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brooklyn Heights | 51.24× | Travel & Leisure |
| Business English | 6.29× | Business & Career |
| Home construction | 2.08× | Home & Garden |
| Progressive rock | 3.3× | Music & Radio |
| Hypertext | 5.36× | Technology & Electronics |
| Noodle (Gorillaz) | 4.62× | Music & Radio |
| CAC 40 | 2.1× | Business & Career |
| Unique Gifts | 1.94× | Shopping |
| Cocktail | 1.65× | Food & Beverages |
| Christmas Gift | 2.33× | Kids & Family |
| Natural rubber | 2.77× | Cars & Mobility |
| Birthday Gifts | 1.86× | Kids & Family |
| 3D printing | 2× | Technology & Electronics |
| Makro | 7.71× | Food & Beverages |
| Minestrone | 2.29× | Food & Beverages |
| Commercial mortgage | 1.57× | Business & Career |
| Pumuckl | 3.94× | Movies & TV |
| Judge Dredd (film) | 4.13× | Movies & TV |
| Graham Greene (actor) | 2.37× | |
| McGregor, Iowa | 4.48× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 15.21 |
| Career Orientation | POWER | 2.24 |
| Mindfulness | BALANCE | 2.12 |
| Luxury Orientation | PREMIUM | 2.04 |
| Early Adopter Mentality | POWER | 1.87 |
| Indulgence | JOY | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Brazil | 9.3% |
| Japan | 5.5% |
See Speculation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Speculation have in Germany?
Speculation has an estimated audience of 250,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Speculation fans?
28.6% of Speculation fans are female, 71.4% are male, with an average age of 33.1 years.
Which brands do Speculation fans like most?
Speculation fans show strongest brand affinity for Brooklyn Heights (51.24×), Business English (6.29×), and Home construction (2.08×) over the country average.
Where do Speculation fans live in Germany?
Speculation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,809), Bayern (reach 39,383), and Baden-Württemberg (reach 32,679). These three regions account for the largest share of the active audience.
What other brands do Speculation fans also like?
Beyond Speculation itself, the audience over-indexes on Business English (6.29×), Home construction (2.08×), Progressive rock (3.3×), and Hypertext (5.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Speculation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.