SPIEGEL.TV Audience in Germany
SPIEGEL.TV has an estimated audience of 555,859 people in Germany. 21.3% are female, 78.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Urban Outfitters, Litter box, Progressive rock, VfL Wolfsburg, 3D printing.
The average SPIEGEL.TV fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Urban Outfitters, Litter box, Progressive rock, with strongest over-indexing on Urban Outfitters (2.28× the country average). Demographically, the SPIEGEL.TV audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of SPIEGEL.TV fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 37.9 |
| Estimated audience size | 555,859 |
Audience persona
The typical SPIEGEL.TV fan in Germany is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,780 | 0.99× |
| Bayern | 65,539 | 0.73× |
| Baden-Württemberg | 59,027 | 0.78× |
| Niedersachsen | 52,708 | 0.98× |
| Berlin | 39,284 | 1.58× |
| Hessen | 39,007 | 0.92× |
| Sachsen | 34,596 | 1.27× |
| Schleswig-Holstein | 23,678 | 1.19× |
| Hamburg | 22,189 | 1.77× |
| Rheinland-Pfalz | 20,850 | 0.75× |
| Brandenburg | 17,260 | 1× |
| Thüringen | 10,841 | 0.77× |
| Mecklenburg-Vorpommern | 8,948 | 0.84× |
| Sachsen-Anhalt | 8,017 | 0.56× |
| Bremen | 6,052 | 1.27× |
| Saarland | 4,148 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.28× | Shopping |
| Litter box | 1.73× | Pets & Animals |
| Progressive rock | 2.07× | Music & Radio |
| VfL Wolfsburg | 1.53× | Sports |
| 3D printing | 1.65× | Technology & Electronics |
| MK | 1.73× | Music & Radio |
| IS (Infinite Stratos) | 2.16× | Literature |
| Salman Khan | 2.13× | Movies & TV |
| Joseph | 2.6× | Politics & Society |
| Jonah | 1.56× | |
| Portia de Rossi | 1.69× | Movies & TV |
| Leverage (TV series) | 1.54× | Movies & TV |
| Assassin's Creed II | 1.51× | Games |
| Peć | 2.62× | Travel & Leisure |
| International Genealogical Index | 4.29× | |
| The Ocean Race | 1.98× | Sports |
| Cultural studies | 1.5× | Business & Career |
| Chili con carne | 1.66× | Food & Beverages |
| Cassoulet | 1.5× | Food & Beverages |
| Northrop Grumman | 1.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.28 |
| Spirituality | BALANCE | 1.39 |
| Need for Security | CONSERVATISM | 1.37 |
| Convenience Orientation | PREMIUM | 1.09 |
| DIY Mentality | THRILL | 1.03 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.5% |
| Austria | 5.1% |
| Switzerland | 3.9% |
See SPIEGEL.TV audiences in other countries
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- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does SPIEGEL.TV have in Germany?
SPIEGEL.TV has an estimated audience of 555,859 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SPIEGEL.TV fans?
21.3% of SPIEGEL.TV fans are female, 78.7% are male, with an average age of 37.9 years.
Which brands do SPIEGEL.TV fans like most?
SPIEGEL.TV fans show strongest brand affinity for Urban Outfitters (2.28×), Litter box (1.73×), and Progressive rock (2.07×) over the country average.
Where do SPIEGEL.TV fans live in Germany?
SPIEGEL.TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,780), Bayern (reach 65,539), and Baden-Württemberg (reach 59,027). These three regions account for the largest share of the active audience.
What other brands do SPIEGEL.TV fans also like?
Beyond SPIEGEL.TV itself, the audience over-indexes on Litter box (1.73×), Progressive rock (2.07×), VfL Wolfsburg (1.53×), and 3D printing (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SPIEGEL.TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.