SPIEGEL.TV Audience in Germany
A data profile of the people who buy, follow and care about SPIEGEL.TV in Germany — modelled from more than twelve digital signal sources. SPIEGEL.TV has an estimated audience of 561,281 people in Germany.
The average SPIEGEL.TV fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sportschau, Tipico, ZDF, with strongest over-indexing on Sportschau (2.28× the country average).
Demographically, the SPIEGEL.TV audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SPIEGEL.TV fan in Germany is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.
At a glance
The key figures that characterise the SPIEGEL.TV profile in Germany.
Search interest · 12-month trend
Demographics of SPIEGEL.TV viewers
21.3% are female, 78.7% are male, average age 37.9.
Gender split
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 37.9 |
| Estimated audience size | 561,281 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 27% | |
| 40-49 | 20% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide SPIEGEL.TV audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 86.5% |
| Austria | 5.0% |
| Switzerland | 3.9% |
Geography
Where the SPIEGEL.TV audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.70× | |
| 02 | Berlin | ~40K | 1.50× | |
| 03 | Bremen | ~6K | 1.23× | |
| 04 | Sachsen | ~30K | 1.19× | |
| 05 | Schleswig-Holstein | ~20K | 1.14× | |
| 06 | Brandenburg | ~20K | 1.00× | |
| 07 | Niedersachsen | ~50K | 0.97× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.96× | |
| 09 | Mecklenburg-Vorpommern | ~10K | 0.90× | |
| 10 | Hessen | ~40K | 0.88× | |
| 11 | Thüringen | ~10K | 0.86× | |
| 12 | Baden-Württemberg | ~60K | 0.79× | |
| 13 | Rheinland-Pfalz | ~20K | 0.79× | |
| 14 | Sachsen-Anhalt | ~10K | 0.78× | |
| 15 | Saarland | ~5K | 0.73× | |
| 16 | Bayern | ~60K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the SPIEGEL.TV audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dolly Parton | Music & Radio | 4.92× | ||
| 02 | Aktenzeichen XY … ungelöst | Movies & TV | 4.84× | ||
| 03 | Sandra Bullock | Movies & TV | 3.45× | ||
| 04 | Herbert Grönemeyer | Music & Radio | 3.09× | ||
| 05 | TV game shows | Movies & TV | 2.80× | ||
| 06 | Tipico | Games | 2.64× | ||
| 07 | Solar energy | Home & Garden | 2.46× | ||
| 08 | Sportschau | Sports | 2.28× | ||
| 09 | Der Spiegel | News | 2.23× | ||
| 10 | Used car | Cars & Mobility | 2.14× | ||
| 11 | ZDF | Movies & TV | 2.07× | ||
| 12 | Postbank | Business & Career | 2.03× | ||
| 13 | Aral AG | Cars & Mobility | 2.03× | ||
| 14 | ProSieben | Movies & TV | 1.98× | ||
| 15 | NFL | Sports | 1.90× | ||
| 16 | Dynamo Dresden | Sports | 1.75× | ||
| 17 | Religion | Business & Career | 1.74× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.71× | ||
| 19 | SV Werder Bremen | Sports | 1.64× | ||
| 20 | Sparkasse | Business & Career | 1.53× |
Personality of the SPIEGEL.TV audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.31× | |
| Spirituality | BALANCE | 1.74× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.38× | |
| Mindfulness | BALANCE | 0.43× | |
| Design Affinity | PREMIUM | 0.52× |
Frequently asked questions
How many fans does SPIEGEL.TV have in Germany?
SPIEGEL.TV has an estimated audience of 561,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SPIEGEL.TV viewers?
21.3% of SPIEGEL.TV fans are female, 78.7% are male, with an average age of 37.9 years.
Which brands do SPIEGEL.TV fans like most?
SPIEGEL.TV fans show strongest brand affinity for Sportschau (2.28×), Tipico (2.64×), and ZDF (2.07×) over the country average.
Where do SPIEGEL.TV fans live in Germany?
SPIEGEL.TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do SPIEGEL.TV fans also like?
Beyond SPIEGEL.TV itself, the audience over-indexes on Tipico (2.64×), ZDF (2.07×), Solar energy (2.46×), and Used car (2.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Dahoam is Dahoam (3,805,657)
How to read this data
Audience size is the estimated number of people in Germany who actively search for SPIEGEL.TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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