Rascasse Audience Intelligence

Stuttgart S-Bahn Target Market in Germany

A data profile of the people who buy, follow and care about Stuttgart S-Bahn in Germany — modelled from more than twelve digital signal sources. Stuttgart S-Bahn has an estimated audience of 229,276 people in Germany.

#18among Public transport in Germany#2625among Brand in Germany#883in Cars & Mobility

The average Stuttgart S-Bahn fan in Germany is 42.8 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include 3. Liga, Xiaomi, FC Energie Cottbus, with strongest over-indexing on 3. Liga (1.58× the country average).

Demographically, the Stuttgart S-Bahn audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stuttgart S-Bahn fan in Germany is balanced, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for 3. Liga.

Category: Cars & Mobility · Type: Brand · Subtype: Public transport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stuttgart S-Bahn profile in Germany.

Audience size
229K
in Germany
Gender
49.4%♀
50.6% male
Age
42.8
average years
Country rank
#20820
Brand in Germany
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stuttgart S-Bahn

49.4% are female, 50.6% are male, average age 42.8.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Stuttgart S-Bahn audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age42.8
Estimated audience size229,276
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Stuttgart S-Bahn audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3918%
40-4925%
50+27%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Stuttgart S-Bahn audience comes from Germany.

Worldwide audience distribution share by country for Stuttgart S-Bahn
CountryShare
Germany91.8%
Switzerland1.0%
France0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stuttgart S-Bahn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stuttgart S-Bahn customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K11.35×
02Bremen~2K0.87×
03Saarland~3K0.75×
04Sachsen-Anhalt~6K0.74×
05Mecklenburg-Vorpommern~5K0.74×
06Bayern~40K0.71×
07Thüringen~6K0.68×
08Hessen~20K0.66×
09Brandenburg~6K0.64×
10Berlin~9K0.62×
11Schleswig-Holstein~7K0.60×
12Rheinland-Pfalz~9K0.56×
13Hamburg~4K0.56×
14Sachsen~8K0.51×
15Niedersachsen~10K0.41×
16Nordrhein-Westfalen~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Stuttgart S-Bahn, Germany
0.31×1.00×11.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stuttgart S-Bahn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stuttgart S-Bahn audience
#·InterestCategoryAffinity×
01MarzipanFood & Beverages2.32×
02Scooter (band)Music & Radio2.27×
03Christian Democratic Union (Germany)Politics & Society1.89×
04Beer gardenFood & Beverages1.87×
05MagnesiumHealth1.84×
06Die Sendung mit der MausMovies & TV1.71×
07BrokerBusiness & Career1.64×
08Lyric poetryLiterature1.61×
093. LigaSports1.58×
10FC Energie CottbusSports1.58×
11SC Preußen MünsterSports1.58×
12Rot-Weiss EssenSports1.58×
13TSV 1860 MünchenSports1.58×
14SV ElversbergSports1.58×
151. FC SaarbrückenSports1.58×
16SC VerlSports1.58×
17SV Wehen WiesbadenSports1.58×
18XiaomiTechnology & Electronics1.57×
19FeverHealth1.55×
20Free Democratic PartyPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stuttgart S-Bahn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stuttgart S-Bahn audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.49×
SpiritualityBALANCE1.42×
IndulgenceJOY0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stuttgart S-Bahn audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.76×
IndulgenceJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stuttgart S-Bahn's target market in Germany?

Stuttgart S-Bahn's target market in Germany covers an estimated 229,276 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Stuttgart S-Bahn customers?

49.4% of the Stuttgart S-Bahn audience are female, 50.6% are male, with an average age of 42.8 years.

03

Which brands do Stuttgart S-Bahn fans like most?

Stuttgart S-Bahn fans show strongest brand affinity for 3. Liga (1.58×), Xiaomi (1.57×), and FC Energie Cottbus (1.58×) over the country average.

04

Where do Stuttgart S-Bahn fans live in Germany?

Stuttgart S-Bahn fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Bayern (reach ~40K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Stuttgart S-Bahn fans also like?

Beyond Stuttgart S-Bahn itself, the audience over-indexes on Xiaomi (1.57×), FC Energie Cottbus (1.58×), SC Preußen Münster (1.58×), and Rot-Weiss Essen (1.58×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Stuttgart S-Bahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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