Tampa Bay Lightning Audience in Germany
Tampa Bay Lightning has an estimated audience of 303,666 people in Germany. 50.3% are female, 49.7% are male, average age 42.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Lightning, Buffalo Sabres, Carlos Alcaraz, Backyard, San Jose Sharks.
The average Tampa Bay Lightning fan in Germany is 42.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Lightning, Buffalo Sabres, Carlos Alcaraz, with strongest over-indexing on Lightning (44.14× the country average). Demographically, the Tampa Bay Lightning audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Tampa Bay Lightning fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.6 |
| Estimated audience size | 303,666 |
Audience persona
The typical Tampa Bay Lightning fan in Germany is balanced, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Lightning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 102,402 | 2.1× |
| Nordrhein-Westfalen | 86,964 | 1.31× |
| Baden-Württemberg | 43,055 | 1.04× |
| Hessen | 41,045 | 1.77× |
| Niedersachsen | 29,115 | 0.99× |
| Berlin | 17,329 | 1.28× |
| Rheinland-Pfalz | 15,611 | 1.03× |
| Sachsen | 13,503 | 0.91× |
| Schleswig-Holstein | 10,048 | 0.92× |
| Hamburg | 6,403 | 0.93× |
| Brandenburg | 6,264 | 0.67× |
| Sachsen-Anhalt | 5,021 | 0.64× |
| Thüringen | 3,877 | 0.5× |
| Mecklenburg-Vorpommern | 2,548 | 0.44× |
| Saarland | 2,448 | 0.66× |
| Bremen | 2,154 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lightning | 44.14× | Technology & Electronics |
| Buffalo Sabres | 61.73× | Sports |
| Carlos Alcaraz | 10.46× | Sports |
| Backyard | 8.89× | Home & Garden |
| San Jose Sharks | 52.53× | Sports |
| Colorado Avalanche | 51.85× | Sports |
| Tabletop role-playing game | 9.9× | Games |
| Los Angeles Kings | 47.68× | Sports |
| Aaron Rodgers | 20× | Sports |
| Calgary Flames | 49.36× | Sports |
| Landscaping | 6.26× | Home & Garden |
| Ottawa Senators | 44.23× | Sports |
| Dallas Stars | 38.8× | Sports |
| LPGA | 20× | Sports |
| Landscape design | 5.13× | Business & Career |
| Ice hockey | 5.89× | Sports |
| Edmonton Oilers | 16.28× | Sports |
| Washington Capitals | 33.86× | Sports |
| New York Rangers | 32.84× | Sports |
| Pomeranian (dog) | 4.83× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.22 |
| Luxury Orientation | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.15 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.5% |
| Canada | 15.1% |
| France | 3.4% |
See Tampa Bay Lightning audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does Tampa Bay Lightning have in Germany?
Tampa Bay Lightning has an estimated audience of 303,666 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tampa Bay Lightning fans?
50.3% of Tampa Bay Lightning fans are female, 49.7% are male, with an average age of 42.6 years.
Which brands do Tampa Bay Lightning fans like most?
Tampa Bay Lightning fans show strongest brand affinity for Lightning (44.14×), Buffalo Sabres (61.73×), and Carlos Alcaraz (10.46×) over the country average.
Where do Tampa Bay Lightning fans live in Germany?
Tampa Bay Lightning fans in Germany are most concentrated in Bayern (reach 102,402), Nordrhein-Westfalen (reach 86,964), and Baden-Württemberg (reach 43,055). These three regions account for the largest share of the active audience.
What other brands do Tampa Bay Lightning fans also like?
Beyond Tampa Bay Lightning itself, the audience over-indexes on Buffalo Sabres (61.73×), Carlos Alcaraz (10.46×), Backyard (8.89×), and San Jose Sharks (52.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tampa Bay Lightning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.