Rascasse Audience Intelligence

Tampa Bay Lightning Audience in Germany

A data profile of the people who buy, follow and care about Tampa Bay Lightning in Germany — modelled from more than twelve digital signal sources. Tampa Bay Lightning has an estimated audience of 307,017 people in Germany.

#20among Ice hockey in Germany#276among Team in Germany#1351in Sports

The average Tampa Bay Lightning fan in Germany is 42.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lightning, Buffalo Sabres, San Jose Sharks, with strongest over-indexing on Lightning (44.14× the country average).

Demographically, the Tampa Bay Lightning audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tampa Bay Lightning fan in Germany is balanced, around 42.6 years old, with strong Individualism tendencies and a notable affinity for Lightning.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tampa Bay Lightning profile in Germany.

Audience size
307K
in Germany
Gender
50.3%♀
49.7% male
Age
42.6
average years
Country rank
#17031
Team in Germany
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tampa Bay Lightning fans

50.3% are female, 49.7% are male, average age 42.6.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Tampa Bay Lightning audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age42.6
Estimated audience size307,017
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Tampa Bay Lightning audience in Germany
Age bracketShare%
16-197%
20-2919%
30-3927%
40-4923%
50+24%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Tampa Bay Lightning audience comes from Germany.

Worldwide audience distribution share by country for Tampa Bay Lightning
CountryShare
United States60.1%
Canada18.1%
France3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tampa Bay Lightning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tampa Bay Lightning fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.96×
02Hessen~40K1.52×
03Berlin~20K1.26×
04Nordrhein-Westfalen~80K1.21×
05Baden-Württemberg~40K1.07×
06Rheinland-Pfalz~20K0.99×
07Hamburg~7K0.99×
08Bremen~3K0.97×
09Niedersachsen~30K0.96×
10Sachsen~10K0.93×
11Schleswig-Holstein~10K0.93×
12Brandenburg~8K0.89×
13Saarland~3K0.87×
14Sachsen-Anhalt~7K0.85×
15Thüringen~6K0.80×
16Mecklenburg-Vorpommern~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Tampa Bay Lightning, Germany
0.80×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tampa Bay Lightning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tampa Bay Lightning audience
#·InterestCategoryAffinity×
01Buffalo SabresSports61.73×
02San Jose SharksSports52.53×
03Colorado AvalancheSports51.85×
04Calgary FlamesSports49.36×
05Los Angeles KingsSports47.68×
06Ottawa SenatorsSports44.23×
07LightningTechnology & Electronics44.14×
08Dallas StarsSports38.80×
09Washington CapitalsSports33.86×
10New York RangersSports32.84×
11LPGASports20.00×
12Aaron RodgersSports20.00×
13Carlos AlcarazSports10.46×
14Tabletop role-playing gameGames9.90×
15BackyardHome & Garden8.89×
16DeviantArtInternet & Social Media6.94×
17LandscapingHome & Garden6.26×
18Ice hockeySports5.89×
19Landscape designBusiness & Career5.13×
20Pomeranian (dog)Pets & Animals4.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tampa Bay Lightning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tampa Bay Lightning audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.96×
ExtroversionTHRILL1.91×
TravellingTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tampa Bay Lightning audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.89×
Quality AwarenessPREMIUM0.95×
Family OrientationCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tampa Bay Lightning have in Germany?

Tampa Bay Lightning has an estimated audience of 307,017 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Tampa Bay Lightning fans?

50.3% of Tampa Bay Lightning fans are female, 49.7% are male, with an average age of 42.6 years.

03

Which brands do Tampa Bay Lightning fans like most?

Tampa Bay Lightning fans show strongest brand affinity for Lightning (44.14×), Buffalo Sabres (61.73×), and San Jose Sharks (52.53×) over the country average.

04

Where do Tampa Bay Lightning fans live in Germany?

Tampa Bay Lightning fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tampa Bay Lightning fans also like?

Beyond Tampa Bay Lightning itself, the audience over-indexes on Buffalo Sabres (61.73×), San Jose Sharks (52.53×), Backyard (8.89×), and Colorado Avalanche (51.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in Germany

See Tampa Bay Lightning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tampa Bay Lightning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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