A data profile of the people who buy, follow and care about Technical University of Madrid in Germany — modelled from more than twelve digital signal sources. Technical University of Madrid has an estimated audience of 338,848 people in Germany.
Technical University of Madrid has an estimated audience of 338,848 people in Germany. 25.9% are female, 74.1% are male, average age 42.1. Top brand affinities: Kimberly-Clark, Ligue 2, Sandra Bullock, Nature, Family.
Top brand affinities include Kimberly-Clark, Ligue 2, Sandra Bullock, with strongest over-indexing on Kimberly-Clark (193.48× the country average).
Demographically, the Technical University of Madrid audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Technical University of Madrid fan in Germany is more male, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kimberly-Clark.
The key figures that characterise the Technical University of Madrid profile in Germany.
25.9% are female, 74.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 42.1 |
| Estimated audience size | 338,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Technical University of Madrid audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.4% |
| Brazil | 7.7% |
| India | 7.4% |
The strongest cross-interests of the Technical University of Madrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kimberly-Clark | Beauty & Wellness | 193.48× | ||
| 02 | Ligue 2 | Sports | 56.89× | ||
| 03 | Sandra Bullock | Movies & TV | 10.49× | ||
| 04 | Ryan Gosling | Movies & TV | 8.77× | ||
| 05 | Robotics | Technology & Electronics | 7.60× | ||
| 06 | Engineering | Business & Career | 7.55× | ||
| 07 | Biochemistry | Business & Career | 6.28× | ||
| 08 | Tom Cruise | Movies & TV | 5.14× | ||
| 09 | Political science | Business & Career | 5.09× | ||
| 10 | Würth | Home & Garden | 4.99× | ||
| 11 | Solar energy | Home & Garden | 3.69× | ||
| 12 | Online newspaper | News | 3.60× | ||
| 13 | Nature | Home & Garden | 3.50× | ||
| 14 | Solar power | Home & Garden | 3.48× | ||
| 15 | Efficient energy use | Technology & Electronics | 3.42× | ||
| 16 | Technology & Electronics | 2.91× | |||
| 17 | Internet & Social Media | 2.90× | |||
| 18 | Family | Kids & Family | 2.88× | ||
| 19 | Tagesschau | Movies & TV | 2.06× | ||
| 20 | Germany | Travel & Leisure | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.20× | |
| Convenience Orientation | PREMIUM | 1.94× | |
| Spirituality | BALANCE | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Technical University of Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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