Technical University of Madrid Audience in Germany
Technical University of Madrid has an estimated audience of 338,848 people in Germany. 25.9% are female, 74.1% are male, average age 42.1. Top brand affinities: Bicycle wheel, Ligue 2, Kimberly-Clark, Public administration, Allgäu.
Top brand affinities include Bicycle wheel, Ligue 2, Kimberly-Clark, with strongest over-indexing on Bicycle wheel (19.36× the country average). Demographically, the Technical University of Madrid audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Technical University of Madrid fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 42.1 |
| Estimated audience size | 338,848 |
Audience persona
The typical Technical University of Madrid fan in Germany is more male, around 42.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bicycle wheel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle wheel | 19.36× | Cars & Mobility |
| Ligue 2 | 70.2× | Sports |
| Kimberly-Clark | 73.92× | Beauty & Wellness |
| Public administration | 14.05× | Business & Career |
| Allgäu | 9.53× | Travel & Leisure |
| Bleacher Report | 29.27× | Sports |
| Brock Lesnar | 19.48× | Sports |
| Avast! | 23.8× | Technology & Electronics |
| Solar power | 4.72× | Home & Garden |
| Lake Constance | 10.78× | Travel & Leisure |
| Online newspaper | 3.52× | News |
| Sports Illustrated | 24.99× | Sports |
| Solar energy | 3.68× | Home & Garden |
| Photovoltaics | 4.42× | Home & Garden |
| International English Language Testing System | 8.92× | Business & Career |
| Internet Movie Database | 7.93× | Movies & TV |
| Sandra Bullock | 7.03× | Movies & TV |
| Construction engineering | 8.46× | Business & Career |
| Efficient energy use | 3.48× | Technology & Electronics |
| Thingiverse | 8.75× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.56 |
| DIY Mentality | THRILL | 2.16 |
| Convenience Orientation | PREMIUM | 1.97 |
| Spirituality | BALANCE | 1.91 |
| Individualism | JOY | 1.83 |
| Patriotism | CONSERVATISM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Brazil | 7.7% |
| India | 7.4% |
See Technical University of Madrid audiences in other countries
- Technical University of Madrid — United States
- Technical University of Madrid — United Kingdom
- Technical University of Madrid — France
- Technical University of Madrid — Italy
- Technical University of Madrid — Spain
- Technical University of Madrid — Brazil
- Technical University of Madrid — Japan
- Technical University of Madrid — South Korea
- Technical University of Madrid — India
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Technical University of Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.