Engineering Audience in Germany
Engineering has an estimated audience of 1,306,911 people in Germany. 43.9% are female, 56.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Natural World, Design, FlixBus, Discount stores.
The average Engineering fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Natural World, Design, with strongest over-indexing on Borussia Dortmund (2.39× the country average). Demographically, the Engineering audience skews more male with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Engineering fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 40.1 |
| Estimated audience size | 1,306,911 |
Audience persona
The typical Engineering fan in Germany is more male, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 322,105 | 1.13× |
| Bayern | 295,618 | 1.41× |
| Baden-Württemberg | 248,281 | 1.39× |
| Hessen | 169,745 | 1.7× |
| Niedersachsen | 114,731 | 0.9× |
| Berlin | 81,782 | 1.4× |
| Rheinland-Pfalz | 58,272 | 0.89× |
| Sachsen | 50,705 | 0.79× |
| Schleswig-Holstein | 40,842 | 0.87× |
| Hamburg | 32,380 | 1.1× |
| Brandenburg | 29,653 | 0.73× |
| Thüringen | 24,017 | 0.72× |
| Sachsen-Anhalt | 22,156 | 0.65× |
| Mecklenburg-Vorpommern | 13,367 | 0.54× |
| Saarland | 11,742 | 0.73× |
| Bremen | 11,670 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.39× | Sports |
| Natural World | 3.47× | Fashion & Accessoires |
| Design | 2.33× | Home & Garden |
| FlixBus | 4.92× | Cars & Mobility |
| Discount stores | 2.6× | Shopping |
| Shopping | 2.09× | Shopping |
| Business | 2.38× | Business & Career |
| Commerzbank | 3.21× | Business & Career |
| Esso | 5.94× | Cars & Mobility |
| Automobiles | 2.65× | Cars & Mobility |
| Beauty | 2.16× | Beauty & Wellness |
| Online shopping | 2.13× | Shopping |
| FRITZ!Box | 3.69× | Technology & Electronics |
| Architecture | 2.83× | Business & Career |
| Soccer | 2.4× | Sports |
| YouTube | 2.25× | Movies & TV |
| Physical fitness | 2.25× | Sports |
| Barbie | 3.07× | Movies & TV |
| Mobile phones | 2.42× | Technology & Electronics |
| Current events | 2.36× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.27 |
| Sports Activity | POWER | 1.2 |
| Career Orientation | POWER | 1.2 |
| Indulgence | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.13 |
| Design Affinity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| India | 4.6% |
| Brazil | 4.2% |
See Engineering audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Engineering have in Germany?
Engineering has an estimated audience of 1,306,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Engineering fans?
43.9% of Engineering fans are female, 56.1% are male, with an average age of 40.1 years.
Which brands do Engineering fans like most?
Engineering fans show strongest brand affinity for Borussia Dortmund (2.39×), Natural World (3.47×), and Design (2.33×) over the country average.
Where do Engineering fans live in Germany?
Engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 322,105), Bayern (reach 295,618), and Baden-Württemberg (reach 248,281). These three regions account for the largest share of the active audience.
What other brands do Engineering fans also like?
Beyond Engineering itself, the audience over-indexes on Natural World (3.47×), Design (2.33×), FlixBus (4.92×), and Discount stores (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.