Engineering Audience in United States

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Engineering has an estimated audience of 6,859,682 people in United States. 46.2% are female, 53.8% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Business, Software, Real estate, Electricity, Money.

The average Engineering fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business, Software, Real estate, with strongest over-indexing on Business (1.52× the country average). Demographically, the Engineering audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Engineering fans

Demographic split for Engineering audience in United States
MetricValue
Female46.2%
Male53.8%
Average age42.3
Estimated audience size6,859,682

Audience persona

The typical Engineering fan in United States is balanced, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Business.

Top regions in United States

Top regions ranked by reach for Engineering in United States
RegionReachAffinity
California1,033,9861.37×
Texas860,2711.46×
Florida597,6941.29×
New York446,6951.17×
Georgia264,5511.25×
Illinois256,6861.12×
North Carolina235,5831.14×
Pennsylvania228,3230.99×
Virginia207,7891.24×
Michigan194,9191.09×
Ohio189,3780.9×
New Jersey186,5311.07×
Arizona159,8121.14×
Washington158,5291.15×
Massachusetts139,4081.03×
Indiana138,1401.1×
Tennessee133,4480.97×
Maryland130,2291.1×
Colorado115,4701.07×
Missouri106,9100.97×
South Carolina105,8701.03×
Alabama98,1841.02×
Louisiana97,7441.1×
Kentucky88,9251.03×
Minnesota86,9830.88×
Oregon86,8921.11×
Wisconsin86,2920.84×
Oklahoma74,5530.98×
Nevada67,9051.02×
Utah65,8691.07×
Connecticut65,2230.95×
Mississippi61,6891.09×
Kansas56,9901.05×
Iowa54,1030.96×
Arkansas48,4800.86×
New Mexico35,5301.03×
Idaho31,1110.9×
Nebraska29,6580.86×
Hawaii28,4530.96×
West Virginia25,5290.8×
Washington, District of Columbia21,7661.06×
New Hampshire21,6530.8×
Rhode Island18,2600.84×
Maine17,4700.71×
Delaware14,4210.76×
North Dakota13,0460.93×
Montana12,5520.66×
Alaska12,1190.83×
South Dakota11,4650.72×
Wyoming8,6090.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Engineering audience
BrandAffinityCategory
Business1.52×Business & Career
Software1.61×Technology & Electronics
Real estate1.51×Business & Career
Electricity2.12×Home & Garden
Money1.59×Business & Career
Crafts1.53×Home & Garden
House1.53×Home & Garden
Health care1.57×Business & Career
Finance1.55×Business & Career
Advertising1.52×Business & Career
Architecture1.63×Business & Career
Agriculture1.7×Business & Career
Higher education1.51×Business & Career
Instant messaging1.71×Internet & Social Media
Investment1.55×Business & Career
Lowe's1.53×Shopping
Electronics1.82×Technology & Electronics
AutoZone1.69×Cars & Mobility
Small business1.64×Business & Career
EBay1.5×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Engineering audience
TraitClusterScore
DIY MentalityTHRILL1.26
Early Adopter MentalityPOWER1.15
Social Media UsageJOY1.12
ExtroversionTHRILL1.09
IndividualismJOY1.08
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Engineering
CountryShare
United States14.3%
India4.6%
Brazil4.2%

See Engineering audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Engineering have in United States?

Engineering has an estimated audience of 6,859,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Engineering fans?

46.2% of Engineering fans are female, 53.8% are male, with an average age of 42.3 years.

Which brands do Engineering fans like most?

Engineering fans show strongest brand affinity for Business (1.52×), Software (1.61×), and Real estate (1.51×) over the country average.

Where do Engineering fans live in United States?

Engineering fans in United States are most concentrated in California (reach 1,033,986), Texas (reach 860,271), and Florida (reach 597,694). These three regions account for the largest share of the active audience.

What other brands do Engineering fans also like?

Beyond Engineering itself, the audience over-indexes on Software (1.61×), Real estate (1.51×), Electricity (2.12×), and Money (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.