Rascasse Audience Intelligence

Engineering Audience in United States

A data profile of the people who buy, follow and care about Engineering in United States — modelled from more than twelve digital signal sources. Engineering has an estimated audience of 6,859,682 people in United States.

#169among Field of study in United States#3066among Topic in United States#481in Business & Career

The average Engineering fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business, Software, Real estate, with strongest over-indexing on Business (1.52× the country average).

Demographically, the Engineering audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Engineering fan in United States is balanced, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Business.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engineering profile in United States.

Audience size
6.9M
in United States
Gender
46.2%♀
53.8% male
Age
42.3
average years
Country rank
#5108
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Engineering fans

46.2% are female, 53.8% are male, average age 42.3.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Engineering audience in United States
MetricValue
Female46.2%
Male53.8%
Average age42.3
Estimated audience size6,859,682
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Engineering audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Engineering audience comes from United States.

Worldwide audience distribution share by country for Engineering
CountryShare
United States14.2%
India4.6%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Engineering fans by region: top regions in United States
#RegionReachAffinity×
01Texas~900K1.46×
02California~900K1.25×
03Georgia~300K1.22×
04Virginia~200K1.21×
05Indiana~100K1.19×
06Kansas~60K1.16×
07Mississippi~60K1.13×
08Arizona~200K1.11×
09Florida~500K1.10×
10Kentucky~90K1.10×
11North Carolina~200K1.09×
12Maryland~100K1.09×
13South Carolina~100K1.09×
14Louisiana~100K1.09×
15Washington~100K1.08×
16Colorado~100K1.07×
17Alabama~100K1.07×
18Nebraska~40K1.07×
19Pennsylvania~200K1.06×
20Illinois~200K1.06×
21Oklahoma~80K1.05×
22New York~400K1.04×
23New Jersey~200K1.03×
24Oregon~80K1.03×
25New Mexico~40K1.03×
26Michigan~200K1.01×
27Utah~60K1.00×
28Missouri~100K0.99×
29Massachusetts~100K0.98×
30Idaho~30K0.98×
31North Dakota~10K0.97×
32Ohio~200K0.96×
33Hawaii~30K0.96×
34Nevada~60K0.94×
35Tennessee~100K0.92×
36Arkansas~50K0.92×
37Iowa~50K0.91×
38Washington, District of Columbia~20K0.91×
39Alaska~10K0.90×
40Minnesota~90K0.89×
41Connecticut~60K0.89×
42Rhode Island~20K0.86×
43Wisconsin~90K0.85×
44South Dakota~10K0.84×
45Delaware~20K0.83×
46New Hampshire~20K0.82×
47West Virginia~30K0.80×
48Vermont~9K0.78×
49Montana~10K0.74×
50Maine~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Engineering, United States
0.72×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engineering audience
#·InterestCategoryAffinity×
01ElectricityHome & Garden2.12×
02ElectronicsTechnology & Electronics1.82×
03Instant messagingInternet & Social Media1.71×
04AgricultureBusiness & Career1.70×
05Credit cardsBusiness & Career1.66×
06Small businessBusiness & Career1.64×
07ArchitectureBusiness & Career1.63×
08SoftwareTechnology & Electronics1.61×
09MoneyBusiness & Career1.59×
10Health careBusiness & Career1.57×
11FinanceBusiness & Career1.55×
12FIFA World CupSports1.55×
13InvestmentBusiness & Career1.55×
14CraftsHome & Garden1.53×
15HouseHome & Garden1.53×
16BusinessBusiness & Career1.52×
17AdvertisingBusiness & Career1.52×
18Real estateBusiness & Career1.51×
19Higher educationBusiness & Career1.51×
20EBayShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engineering audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.50×
PatriotismCONSERVATISM1.40×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engineering audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.99×
Urban LifestyleOPEN0.99×
SpiritualityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Engineering have in United States?

Engineering has an estimated audience of 6,859,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Engineering fans?

46.2% of Engineering fans are female, 53.8% are male, with an average age of 42.3 years.

03

Which brands do Engineering fans like most?

Engineering fans show strongest brand affinity for Business (1.52×), Software (1.61×), and Real estate (1.51×) over the country average.

04

Where do Engineering fans live in United States?

Engineering fans in United States are most concentrated in California (reach ~900K), Texas (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Engineering fans also like?

Beyond Engineering itself, the audience over-indexes on Software (1.61×), Real estate (1.51×), Electricity (2.12×), and Money (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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