Telefónica Audience in Germany
Telefónica has an estimated audience of 387,994 people in Germany. 41.1% are female, 58.9% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Congstar, Vodafone, REWE, Netto Marken-Discount.
The average Telefónica fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Congstar, Vodafone, with strongest over-indexing on Aral AG (5.1× the country average). Demographically, the Telefónica audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Telefónica fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 41.5 |
| Estimated audience size | 387,994 |
Audience persona
The typical Telefónica fan in Germany is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,135 | 1.24× |
| Bayern | 71,211 | 1.14× |
| Baden-Württemberg | 56,270 | 1.06× |
| Niedersachsen | 36,873 | 0.98× |
| Hessen | 32,372 | 1.09× |
| Berlin | 20,963 | 1.21× |
| Sachsen | 18,248 | 0.96× |
| Rheinland-Pfalz | 18,022 | 0.93× |
| Schleswig-Holstein | 12,961 | 0.93× |
| Brandenburg | 10,903 | 0.91× |
| Hamburg | 10,302 | 1.18× |
| Sachsen-Anhalt | 9,262 | 0.92× |
| Thüringen | 8,574 | 0.87× |
| Mecklenburg-Vorpommern | 6,187 | 0.84× |
| Saarland | 4,053 | 0.85× |
| Bremen | 3,003 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 5.1× | Cars & Mobility |
| Congstar | 9.61× | Technology & Electronics |
| Vodafone | 4.72× | Technology & Electronics |
| REWE | 3.48× | Shopping |
| Netto Marken-Discount | 3.49× | Shopping |
| Telefónica | 15.27× | Technology & Electronics |
| Borussia Dortmund | 2.16× | Sports |
| Kaufland | 3.12× | Shopping |
| Deutsche Telekom | 7.21× | Technology & Electronics |
| Discount stores | 2.46× | Shopping |
| Shopping | 1.96× | Shopping |
| Beauty | 2.07× | Beauty & Wellness |
| Deichmann | 2.94× | Shopping |
| AutoScout24 | 2.78× | Cars & Mobility |
| Online shopping | 1.96× | Shopping |
| Design | 1.95× | Home & Garden |
| 2.06× | Internet & Social Media | |
| C&A | 3.38× | Shopping |
| Deutsche Bahn | 2.57× | Cars & Mobility |
| YouTube | 2.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.24 |
| Need for Security | CONSERVATISM | 1.19 |
| Pet Ownership | JOY | 1.16 |
| Price Sensitivity | PREMIUM | 1.15 |
| Community Orientation | OPEN | 1.08 |
| Spirituality | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 34.7% |
| Germany | 23.8% |
| United States | 6.9% |
See Telefónica audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Telefónica have in Germany?
Telefónica has an estimated audience of 387,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telefónica fans?
41.1% of Telefónica fans are female, 58.9% are male, with an average age of 41.5 years.
Which brands do Telefónica fans like most?
Telefónica fans show strongest brand affinity for Aral AG (5.1×), Congstar (9.61×), and Vodafone (4.72×) over the country average.
Where do Telefónica fans live in Germany?
Telefónica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,135), Bayern (reach 71,211), and Baden-Württemberg (reach 56,270). These three regions account for the largest share of the active audience.
What other brands do Telefónica fans also like?
Beyond Telefónica itself, the audience over-indexes on Congstar (9.61×), Vodafone (4.72×), REWE (3.48×), and Netto Marken-Discount (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telefónica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.