The New Yorker Audience in Germany
The New Yorker has an estimated audience of 368,230 people in Germany. 61.2% are female, 38.8% are male, average age 34.5. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Calf raises, Business English, Christmas Gift, Mothercare, Bank account.
The average The New Yorker fan in Germany is 34.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Calf raises, Business English, Christmas Gift, with strongest over-indexing on Calf raises (20× the country average). Demographically, the The New Yorker audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of The New Yorker fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 34.5 |
| Estimated audience size | 368,230 |
Audience persona
The typical The New Yorker fan in Germany is more female, around 34.5 years old, with strong Career Orientation tendencies and a notable affinity for Calf raises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 77,554 | 1.31× |
| Nordrhein-Westfalen | 76,989 | 0.96× |
| Berlin | 58,041 | 3.53× |
| Baden-Württemberg | 50,070 | 1× |
| Hessen | 33,301 | 1.19× |
| Niedersachsen | 25,752 | 0.72× |
| Hamburg | 14,438 | 1.74× |
| Rheinland-Pfalz | 13,180 | 0.71× |
| Sachsen | 11,792 | 0.65× |
| Schleswig-Holstein | 9,603 | 0.73× |
| Brandenburg | 7,446 | 0.65× |
| Thüringen | 4,356 | 0.46× |
| Sachsen-Anhalt | 4,152 | 0.44× |
| Bremen | 3,363 | 1.07× |
| Mecklenburg-Vorpommern | 2,969 | 0.42× |
| Saarland | 1,968 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calf raises | 20× | Sports |
| Business English | 5× | Business & Career |
| Christmas Gift | 1.63× | Kids & Family |
| Mothercare | 1.67× | Kids & Family |
| Bank account | 2.24× | Business & Career |
| Hana, Hawaii | 8.27× | Travel & Leisure |
| Faun (band) | 3.06× | Music & Radio |
| Coworking | 2.58× | Business & Career |
| Phil Campbell (musician) | 3.24× | Music & Radio |
| Necktie | 3.17× | Fashion & Accessoires |
| Fatteh | 5.93× | Food & Beverages |
| Hobby Lobby | 3.74× | Home & Garden |
| Michel Houellebecq | 6.16× | Literature |
| Preacher (comics) | 3.26× | Literature |
| Hostelworld | 2.87× | Travel & Leisure |
| Atkins diet | 2.73× | Health |
| Steampunk | 1.78× | Fashion & Accessoires |
| Jaspal | 9.61× | Fashion & Accessoires |
| Gett | 20× | Cars & Mobility |
| Solo climbing | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.25 |
| Early Adopter Mentality | POWER | 2.14 |
| Design Affinity | PREMIUM | 1.8 |
| Sustainability | BALANCE | 1.63 |
| Quality Awareness | PREMIUM | 1.39 |
| Creativity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.6% |
| Spain | 5.0% |
| United Kingdom | 4.5% |
See The New Yorker audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does The New Yorker have in Germany?
The New Yorker has an estimated audience of 368,230 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of The New Yorker fans?
61.2% of The New Yorker fans are female, 38.8% are male, with an average age of 34.5 years.
Which brands do The New Yorker fans like most?
The New Yorker fans show strongest brand affinity for Calf raises (20×), Business English (5×), and Christmas Gift (1.63×) over the country average.
Where do The New Yorker fans live in Germany?
The New Yorker fans in Germany are most concentrated in Bayern (reach 77,554), Nordrhein-Westfalen (reach 76,989), and Berlin (reach 58,041). These three regions account for the largest share of the active audience.
What other brands do The New Yorker fans also like?
Beyond The New Yorker itself, the audience over-indexes on Business English (5×), Christmas Gift (1.63×), Mothercare (1.67×), and Bank account (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The New Yorker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.