The New Yorker Audience in United States

The New Yorker has an estimated audience of 6,136,835 people in United States. 60.4% are female, 39.6% are male, average age 42.9. Top regions: New York, California, Texas. Top brand affinities: Politico, Kia Sportage, New York Post, Honda HR-V, Bored Panda.

The average The New Yorker fan in United States is 42.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Politico, Kia Sportage, New York Post, with strongest over-indexing on Politico (11.28× the country average). Demographically, the The New Yorker audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The New Yorker fans

Demographic split for The New Yorker audience in United States
MetricValue
Female60.4%
Male39.6%
Average age42.9
Estimated audience size6,136,835

Audience persona

The typical The New Yorker fan in United States is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Politico.

Top regions in United States

Top regions ranked by reach for The New Yorker in United States
RegionReachAffinity
New York978,7802.85×
California810,4661.2×
Texas292,9480.56×
Florida271,4720.65×
Massachusetts253,1182.09×
Pennsylvania217,3831.05×
Illinois213,5771.04×
New Jersey209,2631.34×
Washington168,8021.37×
Virginia163,3411.09×
North Carolina143,6890.78×
Georgia129,9820.69×
Ohio124,7880.66×
Michigan119,6670.75×
Maryland116,3081.1×
Connecticut108,3341.76×
Oregon96,6981.37×
Colorado96,6071×
Minnesota94,1941.07×
Wisconsin80,9400.88×
Arizona76,9650.61×
Tennessee74,8880.61×
Indiana73,3090.65×
Missouri65,7290.66×
Washington, District of Columbia59,8883.25×
South Carolina54,6860.59×
Kentucky46,2870.6×
Utah44,4890.81×
Louisiana43,8810.55×
Maine41,6001.89×
Nevada40,8390.69×
Alabama38,1640.45×
New Mexico35,9771.17×
Rhode Island35,4511.81×
Iowa31,9140.63×
New Hampshire30,8701.28×
Kansas29,1670.6×
Oklahoma28,4450.42×
Vermont26,7012.48×
Arkansas24,2620.48×
Mississippi23,2590.46×
Nebraska22,5630.73×
Montana20,3701.2×
Idaho19,7080.64×
Hawaii19,4760.74×
West Virginia17,2610.6×
Delaware12,8230.76×
South Dakota9,1340.64×
Alaska8,6120.66×
Wyoming5,5200.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The New Yorker audience
BrandAffinityCategory
Politico11.28×Politics & Society
Kia Sportage20.25×Cars & Mobility
New York Post3.86×News
Honda HR-V13.83×Cars & Mobility
Bored Panda5.27×Internet & Social Media
Singer-songwriter2.05×Music & Radio
CNN1.68×Movies & TV
Pre-school playgroup15.09×Kids & Family
LinkedIn1.65×Internet & Social Media
Bank of America1.67×Business & Career
Real property2.18×Home & Garden
Wells Fargo1.56×Business & Career
The New York Times2.56×News
Chase (bank)1.77×Business & Career
The Washington Post2.55×News
Bruce Springsteen4.14×Music & Radio
Houston Astros2.87×Sports
Film festival3.08×Movies & TV
Jeep Grand Cherokee3.67×Cars & Mobility
Non-fiction books2.49×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The New Yorker audience
TraitClusterScore
SustainabilityBALANCE2.06
Design AffinityPREMIUM1.44
TravellingTHRILL1.39
Early Adopter MentalityPOWER1.38
Quality AwarenessPREMIUM1.37
IndividualismJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for The New Yorker
CountryShare
United States56.6%
Spain5.0%
United Kingdom4.5%

See The New Yorker audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The New Yorker have in United States?

The New Yorker has an estimated audience of 6,136,835 people in United States, concentrated in New York and California.

What is the gender split and age of The New Yorker fans?

60.4% of The New Yorker fans are female, 39.6% are male, with an average age of 42.9 years.

Which brands do The New Yorker fans like most?

The New Yorker fans show strongest brand affinity for Politico (11.28×), Kia Sportage (20.25×), and New York Post (3.86×) over the country average.

Where do The New Yorker fans live in United States?

The New Yorker fans in United States are most concentrated in New York (reach 978,780), California (reach 810,466), and Texas (reach 292,948). These three regions account for the largest share of the active audience.

What other brands do The New Yorker fans also like?

Beyond The New Yorker itself, the audience over-indexes on Kia Sportage (20.25×), New York Post (3.86×), Honda HR-V (13.83×), and Bored Panda (5.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The New Yorker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.