Rascasse Audience Intelligence

The New Yorker Audience in United States

A data profile of the people who buy, follow and care about The New Yorker in United States — modelled from more than twelve digital signal sources. The New Yorker has an estimated audience of 6,140,297 people in United States.

#149among Website / Newspaper / Magazine in United States#26in News

The average The New Yorker fan in United States is 42.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Politico, New York Post, Trader Joe's, with strongest over-indexing on Politico (12.54× the country average).

Demographically, the The New Yorker audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The New Yorker fan in United States is more female, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The New Yorker profile in United States.

Audience size
6.1M
in United States
Gender
60.4%♀
39.6% male
Age
42.9
average years
Country rank
#5621
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The New Yorker

60.4% are female, 39.6% are male, average age 42.9.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for The New Yorker audience in United States
MetricValue
Female60.4%
Male39.6%
Average age42.9
Estimated audience size6,140,297
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the The New Yorker audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

56.2%

of the worldwide The New Yorker audience comes from United States.

Worldwide audience distribution share by country for The New Yorker
CountryShare
United States56.2%
Spain5.0%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The New Yorker audience in United States is strongest.

Fig. 05

Top regions by affinity

The New Yorker fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K3.22×
02New York~900K2.70×
03Vermont~30K2.44×
04Massachusetts~200K1.96×
05Maine~40K1.91×
06Connecticut~100K1.81×
07Rhode Island~30K1.77×
08Oregon~90K1.32×
09New Hampshire~30K1.32×
10Washington~200K1.30×
11New Jersey~200K1.29×
12Montana~20K1.19×
13California~800K1.14×
14New Mexico~30K1.10×
15Virginia~200K1.09×
16Maryland~100K1.08×
17Minnesota~90K1.04×
18Pennsylvania~200K1.03×
19Illinois~200K1.00×
20Colorado~90K0.97×
21Wisconsin~90K0.93×
22Delaware~10K0.80×
23Alaska~10K0.80×
24Utah~40K0.79×
25Hawaii~20K0.78×
26North Carolina~100K0.77×
27Indiana~90K0.77×
28Nebraska~20K0.76×
29South Dakota~10K0.75×
30Michigan~100K0.74×
31Missouri~70K0.72×
32West Virginia~20K0.72×
33Georgia~100K0.68×
34Nevada~40K0.68×
35Idaho~20K0.68×
36Iowa~30K0.66×
37Kansas~30K0.65×
38Ohio~100K0.64×
39North Dakota~8K0.64×
40Florida~300K0.63×
41Tennessee~80K0.63×
42South Carolina~60K0.63×
43Kentucky~50K0.63×
44Arizona~80K0.62×
45Arkansas~30K0.61×
46Louisiana~50K0.59×
47Texas~300K0.56×
48Mississippi~30K0.54×
49Alabama~40K0.51×
50Oklahoma~30K0.50×
Fig. 06

Affinity by region

Affinity by region — The New Yorker, United States
0.50×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The New Yorker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The New Yorker audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society12.54×
02Bruce SpringsteenMusic & Radio5.24×
03New York PostNews4.29×
04Bored PandaInternet & Social Media3.96×
05The Washington PostNews3.26×
06Robert RedfordMovies & TV3.25×
07Sustainable energyHome & Garden2.91×
08Emmy AwardMovies & TV2.58×
09True DetectiveMovies & TV2.51×
10Trader Joe'sShopping2.50×
11Renewable energyBusiness & Career2.25×
12InnovationBusiness & Career1.95×
13Real propertyHome & Garden1.89×
14IKEAHome & Garden1.86×
15GeneticsKids & Family1.81×
16Nonprofit organizationPolitics & Society1.79×
17ActivismPolitics & Society1.79×
18AirbnbTravel & Leisure1.54×
19PodcastMusic & Radio1.52×
20Fiction booksLiterature1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The New Yorker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The New Yorker audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.11×
Design AffinityPREMIUM1.64×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The New Yorker audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Pet OwnershipJOY0.80×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The New Yorker have in United States?

The New Yorker has an estimated audience of 6,140,297 people in United States, concentrated in New York and California.

02

What is the gender split and age of The New Yorker fans?

60.4% of The New Yorker fans are female, 39.6% are male, with an average age of 42.9 years.

03

Which brands do The New Yorker fans like most?

The New Yorker fans show strongest brand affinity for Politico (12.54×), New York Post (4.29×), and Trader Joe's (2.5×) over the country average.

04

Where do The New Yorker fans live in United States?

The New Yorker fans in United States are most concentrated in New York (reach ~900K), California (reach ~800K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The New Yorker fans also like?

Beyond The New Yorker itself, the audience over-indexes on New York Post (4.29×), Trader Joe's (2.5×), The Washington Post (3.26×), and Robert Redford (3.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The New Yorker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The New Yorker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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