Rascasse Audience Intelligence

The Umbrella Academy Audience in Germany

A data profile of the people who buy, follow and care about The Umbrella Academy in Germany — modelled from more than twelve digital signal sources. The Umbrella Academy has an estimated audience of 298,220 people in Germany.

#305among TV series in Germany#1054among Movie / TV Show / Series in Germany#2917in Movies & TV

The average The Umbrella Academy fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dark (TV series), Lucifer (TV series), Millie Bobby Brown, with strongest over-indexing on Dark (TV series) (91.39× the country average).

Demographically, the The Umbrella Academy audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Umbrella Academy fan in Germany is more female, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Dark (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Umbrella Academy profile in Germany.

Audience size
298K
in Germany
Gender
56.6%♀
43.4% male
Age
35.4
average years
Country rank
#17416
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Umbrella Academy viewers

56.6% are female, 43.4% are male, average age 35.4.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for The Umbrella Academy audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age35.4
Estimated audience size298,220
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the The Umbrella Academy audience in Germany
Age bracketShare%
16-1922%
20-2928%
30-3925%
40-4918%
50+8%
Fig. 04

Worldwide distribution

4.5%

of the worldwide The Umbrella Academy audience comes from Germany.

Worldwide audience distribution share by country for The Umbrella Academy
CountryShare
United States19.0%
France6.7%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Umbrella Academy audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Umbrella Academy fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.08×
02Rheinland-Pfalz~20K1.07×
03Niedersachsen~30K1.06×
04Sachsen-Anhalt~8K1.05×
05Nordrhein-Westfalen~70K1.04×
06Sachsen~20K1.04×
07Brandenburg~10K1.02×
08Thüringen~8K1.02×
09Berlin~10K1.00×
10Saarland~4K1.00×
11Mecklenburg-Vorpommern~6K0.99×
12Bremen~3K0.99×
13Hessen~20K0.95×
14Baden-Württemberg~40K0.91×
15Hamburg~6K0.89×
16Bayern~40K0.88×
Fig. 06

Affinity by region

Affinity by region — The Umbrella Academy, Germany
0.88×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Umbrella Academy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Umbrella Academy audience
#·InterestCategoryAffinity×
01Dark (TV series)Movies & TV91.39×
02Lucifer (TV series)Movies & TV18.51×
03The GooniesMovies & TV12.15×
04Fargo (film)Movies & TV11.30×
05Michael CeraMovies & TV11.23×
06The Blues BrothersMovies & TV10.93×
07Millie Bobby BrownMovies & TV7.05×
08Henry CavillMovies & TV6.85×
09True crimeMovies & TV5.79×
10True DetectiveMovies & TV4.73×
11Crime fictionLiterature4.10×
12Dexter (TV series)Movies & TV4.04×
13DC ComicsLiterature3.85×
14HugendubelShopping3.30×
15BooksellingLiterature2.70×
16SupermanMovies & TV2.62×
17Stranger ThingsMovies & TV2.17×
18BatmanMovies & TV2.13×
19Harry PotterMovies & TV2.03×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Umbrella Academy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Umbrella Academy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.62×
Community OrientationOPEN1.26×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Umbrella Academy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Quality AwarenessPREMIUM0.85×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Umbrella Academy have in Germany?

The Umbrella Academy has an estimated audience of 298,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Umbrella Academy viewers?

56.6% of The Umbrella Academy fans are female, 43.4% are male, with an average age of 35.4 years.

03

Which brands do The Umbrella Academy fans like most?

The Umbrella Academy fans show strongest brand affinity for Dark (TV series) (91.39×), Lucifer (TV series) (18.51×), and Millie Bobby Brown (7.05×) over the country average.

04

Where do The Umbrella Academy fans live in Germany?

The Umbrella Academy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Umbrella Academy fans also like?

Beyond The Umbrella Academy itself, the audience over-indexes on Lucifer (TV series) (18.51×), Millie Bobby Brown (7.05×), Henry Cavill (6.85×), and Harry Potter (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Umbrella Academy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Umbrella Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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