The Umbrella Academy Audience in Germany
The Umbrella Academy has an estimated audience of 290,851 people in Germany. 53.3% are female, 46.7% are male, average age 35.7. Top brand affinities: Dog breed, Loincloth, Progressive rock, Gil Ofarim, Kouign-amann.
Top brand affinities include Dog breed, Loincloth, Progressive rock, with strongest over-indexing on Dog breed (1.91× the country average). Demographically, the The Umbrella Academy audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Umbrella Academy fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.7 |
| Estimated audience size | 290,851 |
Audience persona
The typical The Umbrella Academy fan in Germany is balanced, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.91× | Pets & Animals |
| Loincloth | 4.99× | Fashion & Accessoires |
| Progressive rock | 2.32× | Music & Radio |
| Gil Ofarim | 1.51× | Music & Radio |
| Kouign-amann | 8.2× | Food & Beverages |
| Personalised Gifts | 1.77× | Home & Garden |
| WonderJeans | 9.3× | Fashion & Accessoires |
| Chromebook | 4.21× | Technology & Electronics |
| KLIX (AM) | 1.62× | Music & Radio |
| Goop | 4.72× | Internet & Social Media |
| Loving Earth | 48.3× | Food & Beverages |
| Timo Hildebrand | 5.38× | Sports |
| San Gil | 2.43× | Travel & Leisure |
| Mustard seed | 5.85× | Food & Beverages |
| Google Home | 3.17× | Technology & Electronics |
| Liberace | 2.91× | Music & Radio |
| Mülheim | 1.66× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.26× | Music & Radio |
| Carrie (novel) | 2.53× | Literature |
| Jason Clarke (actor) | 2.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.28 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Sustainability | BALANCE | 1.2 |
| Social Media Usage | JOY | 1.11 |
| Urban Lifestyle | OPEN | 1.09 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.6% |
| France | 5.0% |
See The Umbrella Academy audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
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- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Umbrella Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.