The Umbrella Academy Audience in United States

The Umbrella Academy logo

The Umbrella Academy has an estimated audience of 1,235,235 people in United States. 56.4% are female, 43.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Goop, Historic site, Grace Slick.

The average The Umbrella Academy fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Goop, with strongest over-indexing on Vocal harmony (17.5× the country average). Demographically, the The Umbrella Academy audience skews more female with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Umbrella Academy fans

Demographic split for The Umbrella Academy audience in United States
MetricValue
Female56.4%
Male43.6%
Average age37.4
Estimated audience size1,235,235

Audience persona

The typical The Umbrella Academy fan in United States is more female, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for The Umbrella Academy in United States
RegionReachAffinity
California147,6321.09×
Texas122,9131.16×
Florida88,3991.06×
New York70,2001.02×
Illinois47,3821.15×
Pennsylvania43,4951.05×
Georgia39,6861.04×
Ohio39,1321.03×
North Carolina38,5731.04×
Michigan36,0461.12×
New Jersey32,8731.05×
Arizona30,3191.2×
Virginia29,0950.97×
Washington27,9411.13×
Tennessee24,1710.98×
Indiana23,9621.06×
Massachusetts23,2440.96×
Maryland22,1851.04×
Missouri21,2101.07×
Colorado20,7451.07×
South Carolina18,6831.01×
Minnesota17,8381.01×
Wisconsin17,6610.95×
Alabama16,6210.96×
Kentucky16,3631.06×
Oregon16,2991.15×
Louisiana15,2650.96×
Oklahoma14,8951.09×
Connecticut12,9181.04×
Nevada12,2491.03×
Utah10,8710.98×
Arkansas10,2261×
Kansas10,0071.03×
Iowa9,9220.97×
Mississippi9,0700.89×
New Mexico6,7371.09×
Idaho5,9230.96×
Nebraska5,8500.94×
West Virginia5,0270.87×
New Hampshire5,0151.03×
Hawaii4,9510.93×
Maine4,5851.04×
Rhode Island3,9771.01×
Delaware3,1840.93×
Montana2,8690.84×
Alaska2,6160.99×
Washington, District of Columbia2,6040.7×
South Dakota2,3350.82×
North Dakota2,1220.84×
Vermont1,8330.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Umbrella Academy audience
BrandAffinityCategory
Vocal harmony17.5×Music & Radio
Grinch13.49×Movies & TV
Goop16.04×Internet & Social Media
Historic site9.46×Arts & Culture
Grace Slick16.61×Music & Radio
Governor of Michigan12.29×Politics & Society
Wok10.7×Food & Beverages
La Jolla13.9×Travel & Leisure
Mathcore11.74×Music & Radio
Google Home8.55×Technology & Electronics
Dog breed1.53×Pets & Animals
No Escape (1994 film)14.61×Movies & TV
Fairy godmother9.42×Literature
Harlow14.18×Travel & Leisure
TV Fanatic12.66×Movies & TV
Hibachi9.25×Food & Beverages
Hipster11.05×Politics & Society
Guitarist (magazine)12.45×Music & Radio
Hang Seng Index14.3×Business & Career
headspace9.66×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Umbrella Academy audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.22
Social Media UsageJOY1.16
Community OrientationOPEN1.14
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for The Umbrella Academy
CountryShare
United States20.5%
United Kingdom5.6%
France5.0%

See The Umbrella Academy audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Umbrella Academy have in United States?

The Umbrella Academy has an estimated audience of 1,235,235 people in United States, concentrated in California and Texas.

What is the gender split and age of The Umbrella Academy fans?

56.4% of The Umbrella Academy fans are female, 43.6% are male, with an average age of 37.4 years.

Which brands do The Umbrella Academy fans like most?

The Umbrella Academy fans show strongest brand affinity for Vocal harmony (17.5×), Grinch (13.49×), and Goop (16.04×) over the country average.

Where do The Umbrella Academy fans live in United States?

The Umbrella Academy fans in United States are most concentrated in California (reach 147,632), Texas (reach 122,913), and Florida (reach 88,399). These three regions account for the largest share of the active audience.

What other brands do The Umbrella Academy fans also like?

Beyond The Umbrella Academy itself, the audience over-indexes on Grinch (13.49×), Goop (16.04×), Historic site (9.46×), and Grace Slick (16.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Umbrella Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.