Rascasse Audience Intelligence

The Umbrella Academy Audience in United States

A data profile of the people who buy, follow and care about The Umbrella Academy in United States — modelled from more than twelve digital signal sources. The Umbrella Academy has an estimated audience of 1,255,107 people in United States.

#384among TV series in United States#1433among Movie / TV Show / Series in United States#3479in Movies & TV

The average The Umbrella Academy fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 24 (TV series), House of Cards (U.S. TV series), Stranger Things, with strongest over-indexing on 24 (TV series) (16.85× the country average).

Demographically, the The Umbrella Academy audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Umbrella Academy fan in United States is more female, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for 24 (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Umbrella Academy profile in United States.

Audience size
1.3M
in United States
Gender
60.9%♀
39.1% male
Age
36.1
average years
Country rank
#20202
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Umbrella Academy viewers

60.9% are female, 39.1% are male, average age 36.1.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for The Umbrella Academy audience in United States
MetricValue
Female60.9%
Male39.1%
Average age36.1
Estimated audience size1,255,107
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the The Umbrella Academy audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3923%
40-4921%
50+10%
Fig. 04

Worldwide distribution

19.0%

of the worldwide The Umbrella Academy audience comes from United States.

Worldwide audience distribution share by country for The Umbrella Academy
CountryShare
United States19.0%
France6.7%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Umbrella Academy audience in United States is strongest.

Fig. 05

Top regions by affinity

The Umbrella Academy fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~30K1.15×
02Indiana~30K1.12×
03Oregon~20K1.12×
04Oklahoma~20K1.12×
05Texas~100K1.11×
06Washington~30K1.09×
07New Mexico~7K1.09×
08Kentucky~20K1.08×
09Illinois~40K1.07×
10Michigan~30K1.07×
11Alaska~3K1.07×
12Missouri~20K1.05×
13Arkansas~10K1.05×
14Maine~5K1.05×
15Kansas~10K1.04×
16Rhode Island~4K1.04×
17California~100K1.03×
18Connecticut~10K1.03×
19New Hampshire~5K1.03×
20Florida~90K1.02×
21Pennsylvania~40K1.02×
22Nevada~10K1.02×
23Idaho~6K1.02×
24Maryland~20K1.01×
25Colorado~20K1.01×
26Ohio~40K1.00×
27Georgia~40K1.00×
28North Carolina~40K1.00×
29Utah~10K1.00×
30South Carolina~20K0.99×
31Iowa~10K0.99×
32New Jersey~30K0.98×
33Tennessee~20K0.98×
34Alabama~20K0.98×
35Minnesota~20K0.97×
36Louisiana~20K0.97×
37Nebraska~6K0.97×
38Delaware~3K0.97×
39West Virginia~6K0.96×
40Wisconsin~20K0.95×
41Hawaii~5K0.95×
42New York~70K0.94×
43Virginia~30K0.94×
44Mississippi~10K0.94×
45Montana~3K0.93×
46Massachusetts~20K0.92×
47North Dakota~2K0.92×
48Vermont~2K0.92×
49South Dakota~3K0.90×
50Washington, District of Columbia~3K0.73×
Fig. 06

Affinity by region

Affinity by region — The Umbrella Academy, United States
0.73×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Umbrella Academy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Umbrella Academy audience
#·InterestCategoryAffinity×
01House of Cards (U.S. TV series)Movies & TV17.72×
0224 (TV series)Movies & TV16.85×
03Westworld (TV series)Movies & TV11.65×
04International educationBusiness & Career10.17×
05Sherlock (TV series)Movies & TV9.60×
06Die HardMovies & TV9.24×
07Breaking BadMovies & TV4.68×
08Millie Bobby BrownMovies & TV4.60×
09Anne HathawayMovies & TV3.93×
10Stranger ThingsMovies & TV3.76×
11True DetectiveMovies & TV3.32×
12Dylan O'BrienMovies & TV3.04×
13Spirit HalloweenKids & Family2.25×
14RadioTechnology & Electronics2.08×
15Britney SpearsMusic & Radio2.07×
16ComicsLiterature1.67×
17Pizza HutFood & Beverages1.65×
18Harry PotterMovies & TV1.63×
19SubwayFood & Beverages1.62×
20Fiction booksLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Umbrella Academy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Umbrella Academy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
Early Adopter MentalityPOWER1.29×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Umbrella Academy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Family OrientationCONSERVATISM0.87×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Umbrella Academy have in United States?

The Umbrella Academy has an estimated audience of 1,255,107 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Umbrella Academy viewers?

60.9% of The Umbrella Academy fans are female, 39.1% are male, with an average age of 36.1 years.

03

Which brands do The Umbrella Academy fans like most?

The Umbrella Academy fans show strongest brand affinity for 24 (TV series) (16.85×), House of Cards (U.S. TV series) (17.72×), and Stranger Things (3.76×) over the country average.

04

Where do The Umbrella Academy fans live in United States?

The Umbrella Academy fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Umbrella Academy fans also like?

Beyond The Umbrella Academy itself, the audience over-indexes on House of Cards (U.S. TV series) (17.72×), Stranger Things (3.76×), Millie Bobby Brown (4.6×), and Westworld (TV series) (11.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Umbrella Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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