Tokyo Audience in Germany

Tokyo has an estimated audience of 567,690 people in Germany. 50.8% are female, 49.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anime convention, Tokyo, Hunter × Hunter, One Piece, Mangaka.
The average Tokyo fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anime convention, Tokyo, Hunter × Hunter, with strongest over-indexing on Anime convention (12.04× the country average). Demographically, the Tokyo audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Tokyo fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.3 |
| Estimated audience size | 567,690 |
Audience persona
The typical Tokyo fan in Germany is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Anime convention.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,394 | 1.15× |
| Bayern | 104,004 | 1.14× |
| Baden-Württemberg | 91,580 | 1.18× |
| Hessen | 55,687 | 1.29× |
| Niedersachsen | 45,751 | 0.83× |
| Berlin | 33,535 | 1.32× |
| Rheinland-Pfalz | 26,830 | 0.94× |
| Sachsen | 19,455 | 0.7× |
| Schleswig-Holstein | 15,243 | 0.75× |
| Hamburg | 14,869 | 1.16× |
| Saarland | 14,275 | 2.05× |
| Brandenburg | 12,519 | 0.71× |
| Thüringen | 8,839 | 0.61× |
| Sachsen-Anhalt | 7,883 | 0.54× |
| Mecklenburg-Vorpommern | 6,152 | 0.57× |
| Bremen | 5,200 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime convention | 12.04× | Literature |
| Tokyo | 22× | Travel & Leisure |
| Hunter × Hunter | 19.43× | Literature |
| One Piece | 10.28× | Movies & TV |
| Mangaka | 22.51× | Literature |
| Fairy Tail | 22.46× | Literature |
| Inuyasha | 22.92× | Literature |
| Anime and manga fandom | 8.21× | Literature |
| Pokémon (video game series) | 10.17× | Games |
| Shōnen manga | 13.9× | Literature |
| Anime & Cosplay | 11.59× | Fashion & Accessoires |
| KPop Demon Hunters | 6.76× | Movies & TV |
| Sailor Moon (character) | 20.07× | Movies & TV |
| Bandai | 24.61× | Games |
| Gundam | 22.6× | Movies & TV |
| Warcraft | 13.37× | Games |
| Death Note | 20× | Literature |
| Japanese popular culture | 9.54× | Travel & Leisure |
| Bleach (anime) | 21.36× | Movies & TV |
| Neon Genesis Evangelion | 25.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.15 |
| Sustainability | BALANCE | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.9% |
| United States | 21.7% |
| Italy | 5.4% |
See Tokyo audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Tokyo have in Germany?
Tokyo has an estimated audience of 567,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tokyo fans?
50.8% of Tokyo fans are female, 49.2% are male, with an average age of 37.3 years.
Which brands do Tokyo fans like most?
Tokyo fans show strongest brand affinity for Anime convention (12.04×), Tokyo (22×), and Hunter × Hunter (19.43×) over the country average.
Where do Tokyo fans live in Germany?
Tokyo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,394), Bayern (reach 104,004), and Baden-Württemberg (reach 91,580). These three regions account for the largest share of the active audience.
What other brands do Tokyo fans also like?
Beyond Tokyo itself, the audience over-indexes on Tokyo (22×), Hunter × Hunter (19.43×), One Piece (10.28×), and Mangaka (22.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tokyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.