Tokyo Audience in Germany

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Tokyo has an estimated audience of 567,690 people in Germany. 50.8% are female, 49.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anime convention, Tokyo, Hunter × Hunter, One Piece, Mangaka.

The average Tokyo fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anime convention, Tokyo, Hunter × Hunter, with strongest over-indexing on Anime convention (12.04× the country average). Demographically, the Tokyo audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Tokyo fans

Demographic split for Tokyo audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age37.3
Estimated audience size567,690

Audience persona

The typical Tokyo fan in Germany is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Anime convention.

Top regions in Germany

Top regions ranked by reach for Tokyo in Germany
RegionReachAffinity
Nordrhein-Westfalen142,3941.15×
Bayern104,0041.14×
Baden-Württemberg91,5801.18×
Hessen55,6871.29×
Niedersachsen45,7510.83×
Berlin33,5351.32×
Rheinland-Pfalz26,8300.94×
Sachsen19,4550.7×
Schleswig-Holstein15,2430.75×
Hamburg14,8691.16×
Saarland14,2752.05×
Brandenburg12,5190.71×
Thüringen8,8390.61×
Sachsen-Anhalt7,8830.54×
Mecklenburg-Vorpommern6,1520.57×
Bremen5,2001.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tokyo audience
BrandAffinityCategory
Anime convention12.04×Literature
Tokyo22×Travel & Leisure
Hunter × Hunter19.43×Literature
One Piece10.28×Movies & TV
Mangaka22.51×Literature
Fairy Tail22.46×Literature
Inuyasha22.92×Literature
Anime and manga fandom8.21×Literature
Pokémon (video game series)10.17×Games
Shōnen manga13.9×Literature
Anime & Cosplay11.59×Fashion & Accessoires
KPop Demon Hunters6.76×Movies & TV
Sailor Moon (character)20.07×Movies & TV
Bandai24.61×Games
Gundam22.6×Movies & TV
Warcraft13.37×Games
Death Note20×Literature
Japanese popular culture9.54×Travel & Leisure
Bleach (anime)21.36×Movies & TV
Neon Genesis Evangelion25.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tokyo audience
TraitClusterScore
IndulgenceJOY1.29
TraditionCONSERVATISM1.2
TravellingTHRILL1.15
SustainabilityBALANCE1.08
PatriotismCONSERVATISM1.08
Luxury OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Tokyo
CountryShare
Japan30.9%
United States21.7%
Italy5.4%

See Tokyo audiences in other countries

More Concert venue audiences in Germany

Frequently asked questions

How many fans does Tokyo have in Germany?

Tokyo has an estimated audience of 567,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Tokyo fans?

50.8% of Tokyo fans are female, 49.2% are male, with an average age of 37.3 years.

Which brands do Tokyo fans like most?

Tokyo fans show strongest brand affinity for Anime convention (12.04×), Tokyo (22×), and Hunter × Hunter (19.43×) over the country average.

Where do Tokyo fans live in Germany?

Tokyo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,394), Bayern (reach 104,004), and Baden-Württemberg (reach 91,580). These three regions account for the largest share of the active audience.

What other brands do Tokyo fans also like?

Beyond Tokyo itself, the audience over-indexes on Tokyo (22×), Hunter × Hunter (19.43×), One Piece (10.28×), and Mangaka (22.51×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tokyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.