A data profile of the people who buy, follow and care about Traditional heavy metal in Germany — modelled from more than twelve digital signal sources. Traditional heavy metal has an estimated audience of 617,269 people in Germany.
Traditional heavy metal has an estimated audience of 617,269 people in Germany. 36.7% are female, 63.3% are male, average age 42.2. Top brand affinities: Metalcore, Power metal, Heavysaurus, Black metal, Tagesschau.
Top brand affinities include Metalcore, Power metal, Heavysaurus, with strongest over-indexing on Metalcore (14.32× the country average).
Demographically, the Traditional heavy metal audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Traditional heavy metal fan in Germany is more male, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Metalcore.
The key figures that characterise the Traditional heavy metal profile in Germany.
36.7% are female, 63.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 42.2 |
| Estimated audience size | 617,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 20% |
of the worldwide Traditional heavy metal audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 31.6% |
| United States | 26.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Traditional heavy metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Veil Brides | Music & Radio | 20.00× | ||
| 02 | Monuments | Music & Radio | 20.00× | ||
| 03 | Power metal | Music & Radio | 19.13× | ||
| 04 | Patti Smith | Music & Radio | 18.91× | ||
| 05 | Heavysaurus | Music & Radio | 14.48× | ||
| 06 | Metalcore | Music & Radio | 14.32× | ||
| 07 | Powerwolf | Music & Radio | 13.93× | ||
| 08 | Metal Hammer | Music & Radio | 11.57× | ||
| 09 | Sam Neill | Movies & TV | 11.29× | ||
| 10 | Alice Cooper (band) | Music & Radio | 9.23× | ||
| 11 | Beck | Music & Radio | 9.21× | ||
| 12 | Black metal | Music & Radio | 8.83× | ||
| 13 | Kate Bush | Music & Radio | 8.71× | ||
| 14 | Wacken Open Air | Music & Radio | 7.22× | ||
| 15 | Classic rock | Music & Radio | 7.11× | ||
| 16 | AC/DC | Music & Radio | 6.62× | ||
| 17 | Scorpions (band) | Music & Radio | 5.84× | ||
| 18 | Thomann | Shopping | 4.90× | ||
| 19 | Transfermarkt | Sports | 2.47× | ||
| 20 | Tagesschau | Movies & TV | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.61× | |
| Extroversion | THRILL | 1.51× | |
| Patriotism | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Sports Activity | POWER | 0.63× | |
| Design Affinity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Traditional heavy metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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