Traditional heavy metal Audience in Germany
Traditional heavy metal has an estimated audience of 617,269 people in Germany. 36.7% are female, 63.3% are male, average age 42.2. Top brand affinities: KLIX (AM), Dog breed, Israel, Snow White (Fables), Ho, Ghana.
Top brand affinities include KLIX (AM), Dog breed, Israel, with strongest over-indexing on KLIX (AM) (8.47× the country average). Demographically, the Traditional heavy metal audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Traditional heavy metal fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 42.2 |
| Estimated audience size | 617,269 |
Audience persona
The typical Traditional heavy metal fan in Germany is more male, around 42.2 years old, with strong Tradition tendencies and a notable affinity for KLIX (AM).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 8.47× | Music & Radio |
| Dog breed | 3.06× | Pets & Animals |
| Israel | 5.72× | Travel & Leisure |
| Snow White (Fables) | 4.81× | Literature |
| Ho, Ghana | 9.07× | Travel & Leisure |
| Unique Gifts | 2.72× | Shopping |
| Haberler | 2.29× | News |
| Birthday Gifts | 2.54× | Kids & Family |
| Da Hool | 20× | Music & Radio |
| Final Fantasy XIII (13) | 18.04× | Games |
| Winemaking | 4.42× | Food & Beverages |
| Hobby Lobby | 6.37× | Home & Garden |
| Urban Outfitters | 1.53× | Shopping |
| Esra Erol | 5.05× | Movies & TV |
| Hormones: The Series | 7.62× | Movies & TV |
| Gorinchem | 10.73× | Travel & Leisure |
| Celtic mythology | 4.42× | Arts & Culture |
| Corona (band) | 1.97× | Music & Radio |
| Home Delivery | 2.21× | Food & Beverages |
| Goosebumps (film) | 7.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.25 |
| Extroversion | THRILL | 1.13 |
| DIY Mentality | THRILL | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.6% |
| United States | 26.1% |
| United Kingdom | 6.6% |
See Traditional heavy metal audiences in other countries
- Traditional heavy metal — United States
- Traditional heavy metal — United Kingdom
- Traditional heavy metal — France
- Traditional heavy metal — Italy
- Traditional heavy metal — Spain
- Traditional heavy metal — Brazil
- Traditional heavy metal — Japan
- Traditional heavy metal — South Korea
- Traditional heavy metal — India
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Traditional heavy metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.