Rascasse Audience Intelligence

Traditional heavy metal Audience in United States

A data profile of the people who buy, follow and care about Traditional heavy metal in United States — modelled from more than twelve digital signal sources. Traditional heavy metal has an estimated audience of 510,337 people in United States.

#398among Musical genre in United States#11312among Topic in United States#5068in Music & Radio

The average Traditional heavy metal fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Berlin Wall, Scorpions (band), International education, with strongest over-indexing on Berlin Wall (15.88× the country average).

Demographically, the Traditional heavy metal audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Traditional heavy metal fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Berlin Wall.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traditional heavy metal profile in United States.

Audience size
510K
in United States
Gender
32.2%♀
67.8% male
Age
39.5
average years
Country rank
#36231
Topic in United States
Fig. 01

Search interest · 12-month trend

+271%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traditional heavy metal fans

32.2% are female, 67.8% are male, average age 39.5.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Traditional heavy metal audience in United States
MetricValue
Female32.2%
Male67.8%
Average age39.5
Estimated audience size510,337
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Traditional heavy metal audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4930%
50+15%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Traditional heavy metal audience comes from United States.

Worldwide audience distribution share by country for Traditional heavy metal
CountryShare
Germany31.6%
United States26.1%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traditional heavy metal audience in United States is strongest.

Fig. 05

Top regions by affinity

Traditional heavy metal fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.14×
02West Virginia~3K1.13×
03Arkansas~4K1.07×
04Idaho~3K1.07×
05Louisiana~7K1.06×
06New Mexico~3K1.05×
07Washington, District of Columbia~2K1.04×
08New Hampshire~2K1.03×
09North Dakota~1K1.03×
10Kentucky~7K1.02×
11Oklahoma~6K1.02×
12Kansas~4K1.02×
13Maine~2K1.02×
14Delaware~1K1.02×
15Wyoming<1K1.02×
16Indiana~9K1.01×
17Iowa~4K1.01×
18Rhode Island~2K1.01×
19Alabama~7K1.00×
20Oregon~6K1.00×
21Connecticut~5K1.00×
22Montana~1K1.00×
23South Dakota~1K1.00×
24South Carolina~8K0.99×
25Mississippi~4K0.99×
26Nebraska~3K0.99×
27Tennessee~10K0.98×
28Maryland~9K0.98×
29Missouri~8K0.98×
30Colorado~8K0.98×
31Wisconsin~8K0.98×
32Minnesota~7K0.98×
33Nevada~5K0.98×
34Utah~4K0.98×
35Arizona~10K0.97×
36Washington~10K0.97×
37Massachusetts~10K0.97×
38Michigan~10K0.96×
39Ohio~10K0.95×
40Georgia~10K0.95×
41North Carolina~10K0.95×
42New Jersey~10K0.95×
43Virginia~10K0.95×
44Pennsylvania~20K0.94×
45Illinois~20K0.94×
46Florida~30K0.91×
47New York~30K0.91×
48Texas~40K0.88×
49California~50K0.85×
50Hawaii0.00×
Fig. 06

Affinity by region

Affinity by region — Traditional heavy metal, United States
0.85×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Traditional heavy metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Traditional heavy metal audience
#·InterestCategoryAffinity×
01QueensrÿcheMusic & Radio31.20×
02Judas PriestMusic & Radio20.00×
03Six Feet Under (TV series)Movies & TV20.00×
04Miyamoto MusashiPolitics & Society18.24×
05Berlin WallTravel & Leisure15.88×
06Scorpions (band)Music & Radio14.23×
07International educationBusiness & Career14.00×
08Axl RoseMusic & Radio12.78×
09DeftonesMusic & Radio10.89×
10Chester BenningtonMusic & Radio10.05×
11Ozzy OsbourneMusic & Radio7.25×
12Death metalMusic & Radio6.69×
13Brittany SnowMovies & TV6.44×
14Weather forecastingHome & Garden4.07×
15Sustainable energyHome & Garden3.73×
16Renewable energyBusiness & Career3.65×
17FedExBusiness & Career3.38×
18Mortgage loansBusiness & Career2.39×
19SubwayFood & Beverages2.25×
20PinterestInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Traditional heavy metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Traditional heavy metal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.26×
Community OrientationOPEN1.94×
Convenience OrientationPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Traditional heavy metal audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
CreativityOPEN0.78×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Traditional heavy metal have in United States?

Traditional heavy metal has an estimated audience of 510,337 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Traditional heavy metal fans?

32.2% of Traditional heavy metal fans are female, 67.8% are male, with an average age of 39.5 years.

03

Which brands do Traditional heavy metal fans like most?

Traditional heavy metal fans show strongest brand affinity for Berlin Wall (15.88×), Scorpions (band) (14.23×), and International education (14×) over the country average.

04

Where do Traditional heavy metal fans live in United States?

Traditional heavy metal fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Traditional heavy metal fans also like?

Beyond Traditional heavy metal itself, the audience over-indexes on Scorpions (band) (14.23×), International education (14×), Ozzy Osbourne (7.25×), and Queensrÿche (31.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Traditional heavy metal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Traditional heavy metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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