Traditional heavy metal Audience in United States
Traditional heavy metal has an estimated audience of 510,337 people in United States. 32.2% are female, 67.8% are male, average age 39.5. Top brand affinities: Gloria, Winemaking, Dog breed, Israel, Elsword.
Top brand affinities include Gloria, Winemaking, Dog breed, with strongest over-indexing on Gloria (20× the country average). Demographically, the Traditional heavy metal audience skews more male with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Traditional heavy metal fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 39.5 |
| Estimated audience size | 510,337 |
Audience persona
The typical Traditional heavy metal fan in United States is more male, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gloria.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gloria | 20× | Music & Radio |
| Winemaking | 7.52× | Food & Beverages |
| Dog breed | 1.93× | Pets & Animals |
| Israel | 3.12× | Travel & Leisure |
| Elsword | 20× | Games |
| Monmouth County, New Jersey | 11.78× | Travel & Leisure |
| Minnesota | 1.93× | Travel & Leisure |
| Electrolyte | 5.21× | Health |
| Voter registration | 5.06× | Politics & Society |
| JibJab | 6.06× | Internet & Social Media |
| Alaska | 1.64× | Travel & Leisure |
| Erie County, New York | 7.62× | Travel & Leisure |
| Home staging | 3.99× | Home & Garden |
| Jesse Plemons | 2.58× | Movies & TV |
| Nebraska | 2× | Travel & Leisure |
| Nationality | 1.56× | Politics & Society |
| Embroidery Library | 11.3× | Home & Garden |
| Kento Yamazaki | 7.86× | Movies & TV |
| Wikia | 2.22× | Internet & Social Media |
| Home Delivery | 2.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.29 |
| Patriotism | CONSERVATISM | 2.1 |
| Community Orientation | OPEN | 1.68 |
| Risk Appetite | THRILL | 1.61 |
| Tradition | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.6% |
| United States | 26.1% |
| United Kingdom | 6.6% |
See Traditional heavy metal audiences in other countries
- Traditional heavy metal — Germany
- Traditional heavy metal — United Kingdom
- Traditional heavy metal — France
- Traditional heavy metal — Italy
- Traditional heavy metal — Spain
- Traditional heavy metal — Brazil
- Traditional heavy metal — Japan
- Traditional heavy metal — South Korea
- Traditional heavy metal — India
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Traditional heavy metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.