USA Today Audience in Germany
USA Today has an estimated audience of 500,682 people in Germany. 56.7% are female, 43.3% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Internet slang, NASDAQ OMX Group, Twilight (2008 film), Catchphrase, Kirstie Alley.
The average USA Today fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Internet slang, NASDAQ OMX Group, Twilight (2008 film), with strongest over-indexing on Internet slang (45.69× the country average). Demographically, the USA Today audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of USA Today fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 35.9 |
| Estimated audience size | 500,682 |
Audience persona
The typical USA Today fan in Germany is more female, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Internet slang.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,312 | 1.28× |
| Bayern | 133,476 | 1.66× |
| Baden-Württemberg | 93,845 | 1.37× |
| Hessen | 60,644 | 1.59× |
| Niedersachsen | 45,268 | 0.93× |
| Berlin | 38,530 | 1.72× |
| Rheinland-Pfalz | 35,471 | 1.41× |
| Schleswig-Holstein | 19,005 | 1.06× |
| Hamburg | 15,724 | 1.39× |
| Sachsen | 13,005 | 0.53× |
| Brandenburg | 8,947 | 0.58× |
| Sachsen-Anhalt | 5,389 | 0.42× |
| Thüringen | 4,109 | 0.32× |
| Bremen | 3,600 | 0.84× |
| Mecklenburg-Vorpommern | 3,510 | 0.37× |
| Saarland | 3,280 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Internet slang | 45.69× | Internet & Social Media |
| NASDAQ OMX Group | 84.7× | Business & Career |
| Twilight (2008 film) | 17.8× | Movies & TV |
| Catchphrase | 56.13× | |
| Kirstie Alley | 21.89× | Movies & TV |
| The Huffington Post | 28.5× | News |
| Kirsten Dunst | 14.62× | Movies & TV |
| Dallas (1978 TV series) | 10.31× | Movies & TV |
| Postbank | 2.8× | Business & Career |
| Romantic fantasy | 7.62× | Movies & TV |
| TikTok | 1.77× | Internet & Social Media |
| MSNBC | 26.35× | Movies & TV |
| Thalia | 4.33× | Shopping |
| Prism | 19.93× | Music & Radio |
| Google News | 3.59× | News |
| 2.52× | Internet & Social Media | |
| Fantasy movies | 3.41× | Movies & TV |
| CBS News | 15.95× | Movies & TV |
| Jane Austen | 8.16× | Literature |
| Flightradar24 | 4.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.94 |
| Tradition | CONSERVATISM | 1.54 |
| Mindfulness | BALANCE | 1.37 |
| Extroversion | THRILL | 1.37 |
| Pet Ownership | JOY | 1.36 |
| Spirituality | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.0% |
| United Kingdom | 4.4% |
| Canada | 4.0% |
See USA Today audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does USA Today have in Germany?
USA Today has an estimated audience of 500,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of USA Today fans?
56.7% of USA Today fans are female, 43.3% are male, with an average age of 35.9 years.
Which brands do USA Today fans like most?
USA Today fans show strongest brand affinity for Internet slang (45.69×), NASDAQ OMX Group (84.7×), and Twilight (2008 film) (17.8×) over the country average.
Where do USA Today fans live in Germany?
USA Today fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,312), Bayern (reach 133,476), and Baden-Württemberg (reach 93,845). These three regions account for the largest share of the active audience.
What other brands do USA Today fans also like?
Beyond USA Today itself, the audience over-indexes on NASDAQ OMX Group (84.7×), Twilight (2008 film) (17.8×), Catchphrase (56.13×), and Kirstie Alley (21.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for USA Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.