Rascasse Audience Intelligence

USA Today Audience in Germany

A data profile of the people who buy, follow and care about USA Today in Germany — modelled from more than twelve digital signal sources. USA Today has an estimated audience of 497,542 people in Germany.

#66among Newspaper in Germany#398among Website / Newspaper / Magazine in Germany#141in News

The average USA Today fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Internet slang, NASDAQ OMX Group, Twilight (2008 film), with strongest over-indexing on Internet slang (45.69× the country average).

Demographically, the USA Today audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical USA Today fan in Germany is more female, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Internet slang.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USA Today profile in Germany.

Audience size
498K
in Germany
Gender
56.7%♀
43.3% male
Age
35.9
average years
Country rank
#11793
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of USA Today

56.7% are female, 43.3% are male, average age 35.9.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for USA Today audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age35.9
Estimated audience size497,542
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the USA Today audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

1.2%

of the worldwide USA Today audience comes from Germany.

Worldwide audience distribution share by country for USA Today
CountryShare
United States68.9%
United Kingdom4.4%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USA Today audience in Germany is strongest.

Fig. 05

Top regions by affinity

USA Today fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.58×
02Berlin~30K1.54×
03Hessen~50K1.42×
04Rheinland-Pfalz~30K1.33×
05Baden-Württemberg~90K1.32×
06Hamburg~10K1.29×
07Nordrhein-Westfalen~100K1.19×
08Schleswig-Holstein~20K1.03×
09Niedersachsen~50K1.00×
10Bremen~4K0.93×
11Saarland~5K0.83×
12Brandenburg~10K0.71×
13Thüringen~9K0.70×
14Sachsen~20K0.62×
15Mecklenburg-Vorpommern~6K0.62×
16Sachsen-Anhalt~8K0.61×
Fig. 06

Affinity by region

Affinity by region — USA Today, Germany
0.61×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USA Today audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USA Today audience
#·InterestCategoryAffinity×
01NASDAQ OMX GroupBusiness & Career84.70×
02CatchphraseTopic56.13×
03Internet slangInternet & Social Media45.69×
04The Huffington PostNews28.50×
05MSNBCMovies & TV26.35×
06Kirstie AlleyMovies & TV21.89×
07PrismMusic & Radio19.93×
08Twilight (2008 film)Movies & TV17.80×
09CBS NewsMovies & TV15.95×
10Kirsten DunstMovies & TV14.62×
11Dallas (1978 TV series)Movies & TV10.31×
12Jane AustenLiterature8.16×
13Romantic fantasyMovies & TV7.62×
14Flightradar24Travel & Leisure4.56×
15ThaliaShopping4.33×
16Google NewsNews3.59×
17Fantasy moviesMovies & TV3.41×
18PostbankBusiness & Career2.80×
19RedditInternet & Social Media2.52×
20TikTokInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USA Today audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USA Today audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.36×
ExtroversionTHRILL1.29×
SpiritualityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USA Today audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.90×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USA Today have in Germany?

USA Today has an estimated audience of 497,542 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of USA Today fans?

56.7% of USA Today fans are female, 43.3% are male, with an average age of 35.9 years.

03

Which brands do USA Today fans like most?

USA Today fans show strongest brand affinity for Internet slang (45.69×), NASDAQ OMX Group (84.7×), and Twilight (2008 film) (17.8×) over the country average.

04

Where do USA Today fans live in Germany?

USA Today fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do USA Today fans also like?

Beyond USA Today itself, the audience over-indexes on NASDAQ OMX Group (84.7×), Twilight (2008 film) (17.8×), Catchphrase (56.13×), and Kirstie Alley (21.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See USA Today audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for USA Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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