CBS News Audience in Germany
A data profile of the people who buy, follow and care about CBS News in Germany — modelled from more than twelve digital signal sources. CBS News has an estimated audience of 241,336 people in Germany.
The average CBS News fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Ronald Reagan, Wikipedia, Bill Clinton, with strongest over-indexing on Ronald Reagan (40.48× the country average).
Demographically, the CBS News audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical CBS News fan in Germany is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Ronald Reagan.
At a glance
The key figures that characterise the CBS News profile in Germany.
Search interest · 12-month trend
Audience demographics of CBS News
48.8% are female, 51.2% are male, average age 39.7.
Gender split
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 39.7 |
| Estimated audience size | 241,336 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide CBS News audience comes from Germany.
| Country | Share |
|---|---|
| United States | 80.2% |
| Canada | 2.2% |
| United Kingdom | 2.2% |
Geography
Where the CBS News audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.68× | |
| 02 | Hessen | ~30K | 1.62× | |
| 03 | Rheinland-Pfalz | ~20K | 1.46× | |
| 04 | Niedersachsen | ~30K | 1.39× | |
| 05 | Bayern | ~50K | 1.24× | |
| 06 | Hamburg | ~6K | 1.15× | |
| 07 | Mecklenburg-Vorpommern | ~5K | 1.09× | |
| 08 | Nordrhein-Westfalen | ~60K | 1.05× | |
| 09 | Bremen | ~2K | 1.00× | |
| 10 | Schleswig-Holstein | ~8K | 0.97× | |
| 11 | Baden-Württemberg | ~30K | 0.91× | |
| 12 | Saarland | ~2K | 0.82× | |
| 13 | Brandenburg | ~6K | 0.76× | |
| 14 | Thüringen | ~4K | 0.63× | |
| 15 | Sachsen-Anhalt | ~4K | 0.61× | |
| 16 | Sachsen | ~6K | 0.54× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the CBS News audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Global News | News | 55.51× | ||
| 02 | Ronald Reagan | Politics & Society | 40.48× | ||
| 03 | NBC Nightly News | Sports | 32.38× | ||
| 04 | Nancy Pelosi | Politics & Society | 28.57× | ||
| 05 | CBS Corporation | Movies & TV | 25.90× | ||
| 06 | George W. Bush | Politics & Society | 22.37× | ||
| 07 | NBC News | Movies & TV | 15.18× | ||
| 08 | Bill Clinton | Politics & Society | 14.93× | ||
| 09 | Abraham Lincoln | Politics & Society | 14.88× | ||
| 10 | CBS | Movies & TV | 6.08× | ||
| 11 | Wikipedia | Internet & Social Media | 4.89× | ||
| 12 | Obituary | Literature | 4.87× | ||
| 13 | Internet television | Technology & Electronics | 4.32× | ||
| 14 | Online newspaper | News | 3.42× | ||
| 15 | Internet & Social Media | 3.26× | |||
| 16 | News broadcasting | Business & Career | 2.50× | ||
| 17 | Tagesschau | Movies & TV | 2.30× | ||
| 18 | Bauhaus | Shopping | 2.30× | ||
| 19 | Music | Business & Career | 1.89× | ||
| 20 | Germany | Travel & Leisure | 1.87× |
Personality of the CBS News audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.28× | |
| Patriotism | CONSERVATISM | 2.25× | |
| Need for Security | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Extroversion | THRILL | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Frequently asked questions
How many fans does CBS News have in Germany?
CBS News has an estimated audience of 241,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of CBS News fans?
48.8% of CBS News fans are female, 51.2% are male, with an average age of 39.7 years.
Which brands do CBS News fans like most?
CBS News fans show strongest brand affinity for Ronald Reagan (40.48×), Wikipedia (4.89×), and Bill Clinton (14.93×) over the country average.
Where do CBS News fans live in Germany?
CBS News fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do CBS News fans also like?
Beyond CBS News itself, the audience over-indexes on Wikipedia (4.89×), Bill Clinton (14.93×), Global News (55.51×), and Nancy Pelosi (28.57×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See CBS News audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for CBS News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.