CBS News Audience in Germany
CBS News has an estimated audience of 241,502 people in Germany. 48.8% are female, 51.2% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Ronald Reagan, Wikipedia, Bill Clinton, Global News, George W. Bush.
The average CBS News fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Ronald Reagan, Wikipedia, Bill Clinton, with strongest over-indexing on Ronald Reagan (40.48× the country average). Demographically, the CBS News audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of CBS News fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 39.7 |
| Estimated audience size | 241,502 |
Audience persona
The typical CBS News fan in Germany is balanced, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Ronald Reagan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,133 | 0.97× |
| Bayern | 49,134 | 1.27× |
| Hessen | 32,554 | 1.77× |
| Baden-Württemberg | 30,139 | 0.91× |
| Niedersachsen | 21,696 | 0.93× |
| Berlin | 19,311 | 1.79× |
| Rheinland-Pfalz | 18,721 | 1.55× |
| Schleswig-Holstein | 8,749 | 1.01× |
| Hamburg | 6,721 | 1.23× |
| Mecklenburg-Vorpommern | 5,540 | 1.2× |
| Sachsen | 5,300 | 0.45× |
| Brandenburg | 4,203 | 0.56× |
| Thüringen | 2,553 | 0.41× |
| Bremen | 2,166 | 1.05× |
| Sachsen-Anhalt | 2,100 | 0.34× |
| Saarland | 1,699 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ronald Reagan | 40.48× | Politics & Society |
| Wikipedia | 4.89× | Internet & Social Media |
| Bill Clinton | 14.93× | Politics & Society |
| Global News | 55.51× | News |
| George W. Bush | 22.37× | Politics & Society |
| Music | 1.89× | Business & Career |
| Tagesschau | 2.3× | Movies & TV |
| Germany | 1.87× | Travel & Leisure |
| Abraham Lincoln | 14.88× | Politics & Society |
| CBS Corporation | 25.9× | Movies & TV |
| Online newspaper | 3.42× | News |
| 3.26× | Internet & Social Media | |
| Bauhaus | 2.3× | Shopping |
| Internet television | 4.32× | Technology & Electronics |
| News broadcasting | 2.5× | Business & Career |
| NBC News | 15.18× | Movies & TV |
| NBC Nightly News | 32.38× | Sports |
| Obituary | 4.87× | Literature |
| CBS | 6.08× | Movies & TV |
| Mother Jones (magazine) | 21.1× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.71 |
| Pet Ownership | JOY | 1.41 |
| Tradition | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.35 |
| Patriotism | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.3% |
| Canada | 2.2% |
| United Kingdom | 2.2% |
See CBS News audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does CBS News have in Germany?
CBS News has an estimated audience of 241,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of CBS News fans?
48.8% of CBS News fans are female, 51.2% are male, with an average age of 39.7 years.
Which brands do CBS News fans like most?
CBS News fans show strongest brand affinity for Ronald Reagan (40.48×), Wikipedia (4.89×), and Bill Clinton (14.93×) over the country average.
Where do CBS News fans live in Germany?
CBS News fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,133), Bayern (reach 49,134), and Hessen (reach 32,554). These three regions account for the largest share of the active audience.
What other brands do CBS News fans also like?
Beyond CBS News itself, the audience over-indexes on Wikipedia (4.89×), Bill Clinton (14.93×), Global News (55.51×), and George W. Bush (22.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for CBS News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.