NBC News Audience in Germany
A data profile of the people who buy, follow and care about NBC News in Germany — modelled from more than twelve digital signal sources. NBC News has an estimated audience of 347,872 people in Germany.
The average NBC News fan in Germany is 34.6 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Wirtualna Polska, Halifax (United Kingdom bank), Tagesschau, with strongest over-indexing on Wirtualna Polska (37.67× the country average).
Demographically, the NBC News audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NBC News fan in Germany is more male, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for Wirtualna Polska.
At a glance
The key figures that characterise the NBC News profile in Germany.
Search interest · 12-month trend
Audience demographics of NBC News
42.0% are female, 58.0% are male, average age 34.6.
Gender split
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 34.6 |
| Estimated audience size | 347,872 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide NBC News audience comes from Germany.
| Country | Share |
|---|---|
| United States | 70.6% |
| India | 3.8% |
| Canada | 3.6% |
Geography
Where the NBC News audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.62× | |
| 02 | Berlin | ~20K | 1.60× | |
| 03 | Rheinland-Pfalz | ~30K | 1.59× | |
| 04 | Bayern | ~70K | 1.39× | |
| 05 | Bremen | ~4K | 1.31× | |
| 06 | Baden-Württemberg | ~50K | 1.08× | |
| 07 | Nordrhein-Westfalen | ~70K | 0.95× | |
| 08 | Niedersachsen | ~30K | 0.95× | |
| 09 | Hamburg | ~7K | 0.95× | |
| 10 | Brandenburg | ~9K | 0.89× | |
| 11 | Schleswig-Holstein | ~10K | 0.87× | |
| 12 | Mecklenburg-Vorpommern | ~5K | 0.78× | |
| 13 | Saarland | ~3K | 0.70× | |
| 14 | Thüringen | ~6K | 0.68× | |
| 15 | Sachsen | ~10K | 0.65× | |
| 16 | Sachsen-Anhalt | ~5K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NBC News audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halifax (United Kingdom bank) | Business & Career | 102.09× | ||
| 02 | Wirtualna Polska | News | 37.67× | ||
| 03 | MSNBC | Movies & TV | 23.86× | ||
| 04 | BBC News | Movies & TV | 22.69× | ||
| 05 | Gazeta Wyborcza | News | 21.33× | ||
| 06 | CBS News | Movies & TV | 15.18× | ||
| 07 | Euronews | Movies & TV | 10.49× | ||
| 08 | Hertz | Cars & Mobility | 7.51× | ||
| 09 | Breakfast television | Movies & TV | 7.14× | ||
| 10 | Voting | Politics & Society | 6.87× | ||
| 11 | Dua Lipa | Music & Radio | 6.05× | ||
| 12 | CNN | Movies & TV | 4.82× | ||
| 13 | Tom Cruise | Movies & TV | 4.60× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 4.48× | ||
| 15 | Activism | Politics & Society | 4.10× | ||
| 16 | Political science | Business & Career | 3.96× | ||
| 17 | Focus | News | 3.28× | ||
| 18 | Online newspaper | News | 3.10× | ||
| 19 | Tagesschau | Movies & TV | 2.93× | ||
| 20 | Internet & Social Media | 2.42× |
Personality of the NBC News audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.54× | |
| Patriotism | CONSERVATISM | 2.08× | |
| Community Orientation | OPEN | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.56× | |
| DIY Mentality | THRILL | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.69× |
Frequently asked questions
How many fans does NBC News have in Germany?
NBC News has an estimated audience of 347,872 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of NBC News fans?
42.0% of NBC News fans are female, 58.0% are male, with an average age of 34.6 years.
Which brands do NBC News fans like most?
NBC News fans show strongest brand affinity for Wirtualna Polska (37.67×), Halifax (United Kingdom bank) (102.09×), and Tagesschau (2.93×) over the country average.
Where do NBC News fans live in Germany?
NBC News fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do NBC News fans also like?
Beyond NBC News itself, the audience over-indexes on Halifax (United Kingdom bank) (102.09×), Tagesschau (2.93×), Gazeta Wyborcza (21.33×), and Breakfast television (7.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See NBC News audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for NBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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