NBC News Audience in Germany
NBC News has an estimated audience of 333,505 people in Germany. 42.0% are female, 58.0% are male, average age 34.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gett, Pillow, Christmas Gift, Litter box, Unique Gifts.
The average NBC News fan in Germany is 34.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gett, Pillow, Christmas Gift, with strongest over-indexing on Gett (157.23× the country average). Demographically, the NBC News audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of NBC News fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 34.6 |
| Estimated audience size | 333,505 |
Audience persona
The typical NBC News fan in Germany is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Gett.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 80,545 | 1.5× |
| Nordrhein-Westfalen | 73,442 | 1.01× |
| Baden-Württemberg | 48,215 | 1.06× |
| Hessen | 45,953 | 1.81× |
| Rheinland-Pfalz | 29,625 | 1.77× |
| Niedersachsen | 28,899 | 0.89× |
| Berlin | 27,871 | 1.87× |
| Schleswig-Holstein | 8,839 | 0.74× |
| Sachsen | 8,616 | 0.53× |
| Hamburg | 7,793 | 1.03× |
| Brandenburg | 5,554 | 0.54× |
| Thüringen | 4,777 | 0.56× |
| Bremen | 4,053 | 1.42× |
| Sachsen-Anhalt | 2,806 | 0.32× |
| Mecklenburg-Vorpommern | 2,456 | 0.39× |
| Saarland | 2,293 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gett | 157.23× | Cars & Mobility |
| Pillow | 2.4× | Home & Garden |
| Christmas Gift | 2.72× | Kids & Family |
| Litter box | 1.96× | Pets & Animals |
| Unique Gifts | 1.94× | Shopping |
| Este, Veneto | 3× | Travel & Leisure |
| Haberler | 1.58× | News |
| JDSU | 3.46× | Business & Career |
| Birthday Gifts | 1.78× | Kids & Family |
| VfL Wolfsburg | 1.7× | Sports |
| 3D printing | 2× | Technology & Electronics |
| Nuts (film) | 3.92× | Movies & TV |
| Business English | 2.36× | Business & Career |
| Eindhoven | 1.75× | Travel & Leisure |
| Natural rubber | 1.7× | Cars & Mobility |
| Buying a House | 4.2× | Home & Garden |
| Laneige | 4.25× | Beauty & Wellness |
| Minestrone | 1.73× | Food & Beverages |
| Fast Five | 3.3× | Movies & TV |
| The Fader | 4.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.33 |
| Early Adopter Mentality | POWER | 1.81 |
| Spirituality | BALANCE | 1.78 |
| Urban Lifestyle | OPEN | 1.64 |
| Need for Security | CONSERVATISM | 1.61 |
| Convenience Orientation | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.6% |
| India | 3.8% |
| Canada | 3.6% |
See NBC News audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does NBC News have in Germany?
NBC News has an estimated audience of 333,505 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of NBC News fans?
42.0% of NBC News fans are female, 58.0% are male, with an average age of 34.6 years.
Which brands do NBC News fans like most?
NBC News fans show strongest brand affinity for Gett (157.23×), Pillow (2.4×), and Christmas Gift (2.72×) over the country average.
Where do NBC News fans live in Germany?
NBC News fans in Germany are most concentrated in Bayern (reach 80,545), Nordrhein-Westfalen (reach 73,442), and Baden-Württemberg (reach 48,215). These three regions account for the largest share of the active audience.
What other brands do NBC News fans also like?
Beyond NBC News itself, the audience over-indexes on Pillow (2.4×), Christmas Gift (2.72×), Litter box (1.96×), and Unique Gifts (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.