A data profile of the people who buy, follow and care about War and Peace in Germany — modelled from more than twelve digital signal sources. War and Peace has an estimated audience of 250,166 people in Germany.
The average War and Peace fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include The Man in the High Castle, Inglourious Basterds, Jules Verne, with strongest over-indexing on The Man in the High Castle (108.58× the country average).
Demographically, the War and Peace audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical War and Peace fan in Germany is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for The Man in the High Castle.
The key figures that characterise the War and Peace profile in Germany.
28.7% are female, 71.3% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 38.3 |
| Estimated audience size | 250,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 12% |
of the worldwide War and Peace audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.3% |
| Germany | 13.1% |
| Italy | 9.1% |
Where the War and Peace audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~9K | 1.23× | |
| 02 | Berlin | ~10K | 1.16× | |
| 03 | Bremen | ~3K | 1.13× | |
| 04 | Sachsen | ~20K | 1.12× | |
| 05 | Thüringen | ~8K | 1.07× | |
| 06 | Mecklenburg-Vorpommern | ~6K | 1.07× | |
| 07 | Brandenburg | ~9K | 1.04× | |
| 08 | Hamburg | ~7K | 1.04× | |
| 09 | Schleswig-Holstein | ~10K | 0.98× | |
| 10 | Hessen | ~20K | 0.95× | |
| 11 | Nordrhein-Westfalen | ~60K | 0.93× | |
| 12 | Niedersachsen | ~30K | 0.93× | |
| 13 | Bayern | ~40K | 0.90× | |
| 14 | Rheinland-Pfalz | ~10K | 0.88× | |
| 15 | Baden-Württemberg | ~30K | 0.87× | |
| 16 | Saarland | ~3K | 0.85× |
The strongest cross-interests of the War and Peace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Man in the High Castle | Movies & TV | 108.58× | ||
| 02 | War on Terror | Politics & Society | 95.07× | ||
| 03 | Ernest Hemingway | Literature | 92.97× | ||
| 04 | Jules Verne | Literature | 91.42× | ||
| 05 | Inglourious Basterds | Movies & TV | 70.05× | ||
| 06 | Zero Dark Thirty | Movies & TV | 68.07× | ||
| 07 | The Hobbit | Movies & TV | 44.67× | ||
| 08 | Thomas Mann | Literature | 41.99× | ||
| 09 | Beetlejuice | Movies & TV | 20.00× | ||
| 10 | From Dusk till Dawn | Movies & TV | 20.00× | ||
| 11 | The Man in the High Castle (TV series) | Movies & TV | 20.00× | ||
| 12 | Basic Instinct | Movies & TV | 20.00× | ||
| 13 | Big Time Rush | Movies & TV | 18.77× | ||
| 14 | Psychological horror | Health | 17.51× | ||
| 15 | Naomi Watts | Movies & TV | 15.95× | ||
| 16 | Dua Lipa | Music & Radio | 13.24× | ||
| 17 | Oblivion (2013 film) | Movies & TV | 10.31× | ||
| 18 | Shōnen manga | Literature | 8.70× | ||
| 19 | Vikings (TV series) | Movies & TV | 7.85× | ||
| 20 | Hugendubel | Shopping | 4.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Need for Security | CONSERVATISM | 1.68× | |
| Tradition | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.78× |
War and Peace has an estimated audience of 250,166 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
28.7% of War and Peace fans are female, 71.3% are male, with an average age of 38.3 years.
War and Peace fans show strongest brand affinity for The Man in the High Castle (108.58×), Inglourious Basterds (70.05×), and Jules Verne (91.42×) over the country average.
War and Peace fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond War and Peace itself, the audience over-indexes on Inglourious Basterds (70.05×), Jules Verne (91.42×), The Hobbit (44.67×), and Ernest Hemingway (92.97×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for War and Peace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.