Western world Audience in Germany
Western world has an estimated audience of 1,291,159 people in Germany. 42.2% are female, 57.8% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Medieval fantasy, Birthday Gifts, Este, Veneto, Fast Five.
The average Western world fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Medieval fantasy, Birthday Gifts, with strongest over-indexing on Unique Gifts (1.72× the country average). Demographically, the Western world audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Western world fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 39.3 |
| Estimated audience size | 1,291,159 |
Audience persona
The typical Western world fan in Germany is more male, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,440 | 0.94× |
| Bayern | 185,668 | 0.89× |
| Baden-Württemberg | 174,957 | 0.99× |
| Niedersachsen | 113,908 | 0.91× |
| Hessen | 84,589 | 0.86× |
| Berlin | 63,512 | 1.1× |
| Sachsen | 57,093 | 0.9× |
| Rheinland-Pfalz | 49,498 | 0.77× |
| Schleswig-Holstein | 42,393 | 0.91× |
| Thüringen | 33,449 | 1.02× |
| Brandenburg | 32,340 | 0.81× |
| Hamburg | 25,950 | 0.89× |
| Sachsen-Anhalt | 25,267 | 0.76× |
| Mecklenburg-Vorpommern | 22,222 | 0.9× |
| Saarland | 22,091 | 1.39× |
| Bremen | 21,679 | 1.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.72× | Shopping |
| Medieval fantasy | 13.43× | Literature |
| Birthday Gifts | 1.62× | Kids & Family |
| Este, Veneto | 2.35× | Travel & Leisure |
| Fast Five | 4.6× | Movies & TV |
| Christmas Gift | 1.54× | Kids & Family |
| Snow White (Fables) | 1.94× | Literature |
| Buying a House | 4.17× | Home & Garden |
| Esra Erol | 3.78× | Movies & TV |
| Elbenwald.de | 6.83× | Shopping |
| Corona (band) | 1.56× | Music & Radio |
| Nuts (film) | 2.38× | Movies & TV |
| Captain Fantastic (film) | 4.48× | Movies & TV |
| Gran Torino | 2.34× | Movies & TV |
| Golem | 1.52× | Technology & Electronics |
| Eco Friendly Living | 1.77× | Home & Garden |
| fatherson | 14.66× | Music & Radio |
| Fat-tailed sheep | 9.69× | Pets & Animals |
| Video izle | 1.52× | |
| Samanyolu Haber | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.61 |
| Patriotism | CONSERVATISM | 1.52 |
| Early Adopter Mentality | POWER | 1.37 |
| Convenience Orientation | PREMIUM | 1.36 |
| Indulgence | JOY | 1.35 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Israel | 3.4% |
| Iraq | 3.3% |
See Western world audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Western world have in Germany?
Western world has an estimated audience of 1,291,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Western world fans?
42.2% of Western world fans are female, 57.8% are male, with an average age of 39.3 years.
Which brands do Western world fans like most?
Western world fans show strongest brand affinity for Unique Gifts (1.72×), Medieval fantasy (13.43×), and Birthday Gifts (1.62×) over the country average.
Where do Western world fans live in Germany?
Western world fans in Germany are most concentrated in Nordrhein-Westfalen (reach 264,440), Bayern (reach 185,668), and Baden-Württemberg (reach 174,957). These three regions account for the largest share of the active audience.
What other brands do Western world fans also like?
Beyond Western world itself, the audience over-indexes on Medieval fantasy (13.43×), Birthday Gifts (1.62×), Este, Veneto (2.35×), and Fast Five (4.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Western world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.