Rascasse Audience Intelligence

Western world Audience in Germany

A data profile of the people who buy, follow and care about Western world in Germany — modelled from more than twelve digital signal sources. Western world has an estimated audience of 1,291,159 people in Germany.

#2661among Topic in Germany#208in Politics & Society

The average Western world fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Qatar, Robert Redford, with strongest over-indexing on Tagesschau (2.67× the country average).

Demographically, the Western world audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Western world fan in Germany is more male, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western world profile in Germany.

Audience size
1.3M
in Germany
Gender
42.2%♀
57.8% male
Age
39.3
average years
Country rank
#5145
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western world fans

42.2% are female, 57.8% are male, average age 39.3.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Western world audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age39.3
Estimated audience size1,291,159
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Western world audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Western world audience comes from Germany.

Worldwide audience distribution share by country for Western world
CountryShare
United States29.1%
Israel3.4%
Iraq3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western world audience in Germany is strongest.

Fig. 05

Top regions by affinity

Western world fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.61×
02Saarland~20K1.51×
03Bremen~10K1.33×
04Thüringen~30K1.00×
05Mecklenburg-Vorpommern~20K0.99×
06Hessen~100K0.98×
07Sachsen-Anhalt~30K0.95×
08Berlin~50K0.94×
09Schleswig-Holstein~40K0.92×
10Brandenburg~40K0.92×
11Hamburg~30K0.92×
12Baden-Württemberg~200K0.89×
13Sachsen~60K0.89×
14Bayern~200K0.85×
15Niedersachsen~100K0.85×
16Nordrhein-Westfalen~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Western world, Germany
0.83×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western world audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western world audience
#·InterestCategoryAffinity×
01Red SeaTravel & Leisure8.68×
02QatarTravel & Leisure8.53×
03Karl MarxLiterature7.63×
04Mohamed SalahSports6.47×
05Al JazeeraMovies & TV6.36×
06SpreadsheetTechnology & Electronics5.95×
07FirefoxInternet & Social Media4.93×
08TunisiaTravel & Leisure4.81×
09Country rapMusic & Radio4.13×
10Robert RedfordMovies & TV3.55×
11Political scienceBusiness & Career3.48×
12SatireLiterature2.92×
13Western UnionBusiness & Career2.77×
14TagesschauMovies & TV2.67×
15RefrigeratorHome & Garden2.64×
16TransfermarktSports2.07×
17AldiShopping1.81×
18WhatsAppInternet & Social Media1.79×
19Netto Marken-DiscountShopping1.55×
20Deutsche BahnCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western world audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western world audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
Community OrientationOPEN1.95×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western world audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Sports ActivityPOWER0.78×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western world have in Germany?

Western world has an estimated audience of 1,291,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Western world fans?

42.2% of Western world fans are female, 57.8% are male, with an average age of 39.3 years.

03

Which brands do Western world fans like most?

Western world fans show strongest brand affinity for Tagesschau (2.67×), Qatar (8.53×), and Robert Redford (3.55×) over the country average.

04

Where do Western world fans live in Germany?

Western world fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Western world fans also like?

Beyond Western world itself, the audience over-indexes on Qatar (8.53×), Robert Redford (3.55×), Red Sea (8.68×), and Aldi (1.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Western world audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Western world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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