Western world Audience in United States

Western world has an estimated audience of 16,548,790 people in United States. 52.7% are female, 47.3% are male, average age 41.7. Top regions: California, Florida, Texas. Top brand affinities: Chuck Norris, Fox News Channel, Twin Peaks, MSN, Google Flights.

The average Western world fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Chuck Norris, Fox News Channel, Twin Peaks, with strongest over-indexing on Chuck Norris (4.25× the country average). Demographically, the Western world audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Western world fans

Demographic split for Western world audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.7
Estimated audience size16,548,790

Audience persona

The typical Western world fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Top regions in United States

Top regions ranked by reach for Western world in United States
RegionReachAffinity
California1,748,8430.96×
Florida1,541,5461.38×
Texas1,471,9701.03×
New York1,085,5011.17×
Washington675,5832.04×
Illinois598,9951.09×
Pennsylvania553,4780.99×
Georgia541,5281.06×
North Carolina512,1851.03×
Ohio456,8540.9×
Michigan443,6331.03×
Virginia421,6051.05×
New Jersey421,0101×
Massachusetts385,3041.18×
Tennessee369,1811.11×
South Carolina323,0511.3×
Oregon318,2321.68×
Arizona291,3220.86×
Maryland282,2010.99×
Colorado269,9571.03×
Indiana269,3610.89×
Missouri222,7630.84×
Minnesota213,2460.9×
Louisiana197,5710.93×
Wisconsin183,1690.74×
Oklahoma182,7130.99×
Alabama180,6240.78×
Kentucky179,8170.87×
Connecticut168,8961.02×
Nevada131,0360.82×
Iowa120,6430.88×
Arkansas112,8040.83×
Mississippi111,1040.81×
Kansas108,9250.84×
Utah95,1570.64×
Nebraska87,2201.05×
Washington, District of Columbia70,7811.42×
New Mexico68,3600.82×
Idaho57,4750.69×
West Virginia55,6880.72×
Maine54,6990.92×
Rhode Island52,1260.99×
New Hampshire51,2830.79×
Montana45,5950.99×
Hawaii40,4560.57×
Alaska39,2281.11×
Delaware37,3450.82×
South Dakota36,5660.96×
Vermont35,8881.24×
North Dakota32,8640.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western world audience
BrandAffinityCategory
Chuck Norris4.25×Movies & TV
Fox News Channel2.01×Movies & TV
Twin Peaks4.82×Movies & TV
MSN2.17×News
Google Flights2.92×Travel & Leisure
Horoscope4.75×Health
Google Maps1.98×Internet & Social Media
Capital One1.99×Business & Career
Indeed.com2.01×Business & Career
Scooby-Doo2.51×Movies & TV
Red Sea6.68×Travel & Leisure
Real property2.36×Home & Garden
Made in USA2.51×Business & Career
Dentistry2.29×Business & Career
Singer-songwriter1.66×Music & Radio
Day trading4.92×Business & Career
Hobby Lobby1.58×Home & Garden
Texas Roadhouse1.6×Food & Beverages
Beetlejuice1.91×Movies & TV
Planet Fitness1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western world audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Risk AppetiteTHRILL1.62
IndividualismJOY1.59
SpiritualityBALANCE1.41
Early Adopter MentalityPOWER1.33
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Western world
CountryShare
United States29.1%
Israel3.4%
Iraq3.3%

See Western world audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Western world have in United States?

Western world has an estimated audience of 16,548,790 people in United States, concentrated in California and Florida.

What is the gender split and age of Western world fans?

52.7% of Western world fans are female, 47.3% are male, with an average age of 41.7 years.

Which brands do Western world fans like most?

Western world fans show strongest brand affinity for Chuck Norris (4.25×), Fox News Channel (2.01×), and Twin Peaks (4.82×) over the country average.

Where do Western world fans live in United States?

Western world fans in United States are most concentrated in California (reach 1,748,843), Florida (reach 1,541,546), and Texas (reach 1,471,970). These three regions account for the largest share of the active audience.

What other brands do Western world fans also like?

Beyond Western world itself, the audience over-indexes on Fox News Channel (2.01×), Twin Peaks (4.82×), MSN (2.17×), and Google Flights (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.