Western world Audience in United States

Western world logo

Western world has an estimated audience of 16,548,790 people in United States. 52.7% are female, 47.3% are male, average age 41.7. Top regions: California, Florida, Texas. Top brand affinities: Israel, Urban Outfitters, Bank account, Halsey, Oregon, Natural rubber.

The average Western world fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Urban Outfitters, Bank account, with strongest over-indexing on Israel (2.27× the country average). Demographically, the Western world audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Western world fans

Demographic split for Western world audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.7
Estimated audience size16,548,790

Audience persona

The typical Western world fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Western world in United States
RegionReachAffinity
California1,748,8430.96×
Florida1,541,5461.38×
Texas1,471,9701.03×
New York1,085,5011.17×
Washington675,5832.04×
Illinois598,9951.09×
Pennsylvania553,4780.99×
Georgia541,5281.06×
North Carolina512,1851.03×
Ohio456,8540.9×
Michigan443,6331.03×
Virginia421,6051.05×
New Jersey421,0101×
Massachusetts385,3041.18×
Tennessee369,1811.11×
South Carolina323,0511.3×
Oregon318,2321.68×
Arizona291,3220.86×
Maryland282,2010.99×
Colorado269,9571.03×
Indiana269,3610.89×
Missouri222,7630.84×
Minnesota213,2460.9×
Louisiana197,5710.93×
Wisconsin183,1690.74×
Oklahoma182,7130.99×
Alabama180,6240.78×
Kentucky179,8170.87×
Connecticut168,8961.02×
Nevada131,0360.82×
Iowa120,6430.88×
Arkansas112,8040.83×
Mississippi111,1040.81×
Kansas108,9250.84×
Utah95,1570.64×
Nebraska87,2201.05×
Washington, District of Columbia70,7811.42×
New Mexico68,3600.82×
Idaho57,4750.69×
West Virginia55,6880.72×
Maine54,6990.92×
Rhode Island52,1260.99×
New Hampshire51,2830.79×
Montana45,5950.99×
Hawaii40,4560.57×
Alaska39,2281.11×
Delaware37,3450.82×
South Dakota36,5660.96×
Vermont35,8881.24×
North Dakota32,8640.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western world audience
BrandAffinityCategory
Israel2.27×Travel & Leisure
Urban Outfitters1.87×Shopping
Bank account2.12×Business & Career
Halsey, Oregon6.92×Travel & Leisure
Natural rubber1.55×Cars & Mobility
Grammarly3.33×Business & Career
Kendra Scott1.89×Fashion & Accessoires
Jeep Wagoneer3.67×Cars & Mobility
3D printing1.54×Technology & Electronics
Grinch2.42×Movies & TV
Jesse Plemons2.03×Movies & TV
Home staging2.8×Home & Garden
Wikia1.77×Internet & Social Media
JDSU1.5×Business & Career
Cam Ward1.79×Sports
Vocal harmony1.99×Music & Radio
Enfamil2.96×Kids & Family
Nebraska Cornhuskers football1.55×Sports
Urban horticulture1.51×Home & Garden
Mangaka1.68×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western world audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Risk AppetiteTHRILL1.62
IndividualismJOY1.59
SpiritualityBALANCE1.41
Early Adopter MentalityPOWER1.33
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Western world
CountryShare
United States29.1%
Israel3.4%
Iraq3.3%

See Western world audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Western world have in United States?

Western world has an estimated audience of 16,548,790 people in United States, concentrated in California and Florida.

What is the gender split and age of Western world fans?

52.7% of Western world fans are female, 47.3% are male, with an average age of 41.7 years.

Which brands do Western world fans like most?

Western world fans show strongest brand affinity for Israel (2.27×), Urban Outfitters (1.87×), and Bank account (2.12×) over the country average.

Where do Western world fans live in United States?

Western world fans in United States are most concentrated in California (reach 1,748,843), Florida (reach 1,541,546), and Texas (reach 1,471,970). These three regions account for the largest share of the active audience.

What other brands do Western world fans also like?

Beyond Western world itself, the audience over-indexes on Urban Outfitters (1.87×), Bank account (2.12×), Halsey, Oregon (6.92×), and Natural rubber (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.