Rascasse Audience Intelligence

Western world Audience in United States

A data profile of the people who buy, follow and care about Western world in United States — modelled from more than twelve digital signal sources. Western world has an estimated audience of 16,548,790 people in United States.

#1420among Topic in United States#124in Politics & Society

The average Western world fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Red Sea, Chuck Norris, Tradition, with strongest over-indexing on Red Sea (6.28× the country average).

Demographically, the Western world audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western world fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Red Sea.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western world profile in United States.

Audience size
16.5M
in United States
Gender
52.7%♀
47.3% male
Age
41.7
average years
Country rank
#2081
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western world fans

52.7% are female, 47.3% are male, average age 41.7.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Western world audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.7
Estimated audience size16,548,790
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Western world audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Western world audience comes from United States.

Worldwide audience distribution share by country for Western world
CountryShare
United States29.1%
Israel3.4%
Iraq3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western world audience in United States is strongest.

Fig. 05

Top regions by affinity

Western world fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K1.92×
02Oregon~300K1.45×
03Florida~1.5M1.26×
04South Dakota~40K1.18×
05Washington, District of Columbia~60K1.11×
06New York~1M1.08×
07Illinois~600K1.08×
08Massachusetts~400K1.08×
09Vermont~30K1.08×
10South Carolina~300K1.07×
11Alaska~40K1.07×
12Virginia~400K1.04×
13Tennessee~300K1.04×
14North Dakota~40K1.04×
15New Jersey~400K1.01×
16Nebraska~80K1.01×
17Georgia~500K1.00×
18Connecticut~200K1.00×
19Montana~50K1.00×
20Pennsylvania~600K0.99×
21Michigan~400K0.99×
22Iowa~100K0.99×
23Rhode Island~50K0.99×
24Texas~1.5M0.98×
25North Carolina~500K0.97×
26Maryland~300K0.97×
27Louisiana~200K0.97×
28Oklahoma~200K0.97×
29Maine~60K0.97×
30Delaware~40K0.97×
31Arizona~300K0.96×
32California~1.5M0.95×
33West Virginia~70K0.95×
34New Hampshire~60K0.95×
35Colorado~200K0.94×
36New Mexico~80K0.94×
37Mississippi~100K0.93×
38Kansas~100K0.93×
39Arkansas~100K0.92×
40Idaho~80K0.92×
41Hawaii~70K0.92×
42Minnesota~200K0.91×
43Alabama~200K0.91×
44Indiana~300K0.90×
45Kentucky~200K0.90×
46Nevada~100K0.90×
47Missouri~200K0.89×
48Ohio~400K0.86×
49Wisconsin~200K0.86×
50Utah~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Western world, United States
0.86×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western world audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western world audience
#·InterestCategoryAffinity×
01Karl MarxLiterature6.29×
02Red SeaTravel & Leisure6.28×
03Public administrationBusiness & Career3.31×
04Web serverTechnology & Electronics2.98×
05Chuck NorrisMovies & TV2.60×
06New York PostNews2.19×
07Bath and BodyworksShopping2.19×
08Real propertyHome & Garden1.98×
09TraditionPolitics & Society1.90×
10Fox News ChannelMovies & TV1.90×
11GeneticsKids & Family1.88×
12InnovationBusiness & Career1.87×
13High schoolBusiness & Career1.84×
14PhilanthropyArts & Culture1.84×
15Scooby-DooMovies & TV1.77×
16Joe BidenPolitics & Society1.62×
17RadioTechnology & Electronics1.55×
18Nonprofit organizationPolitics & Society1.54×
19Subscription business modelShopping1.54×
20ActivismPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western world audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western world audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
IndividualismJOY1.64×
SpiritualityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western world audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Social Media UsageJOY0.84×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western world have in United States?

Western world has an estimated audience of 16,548,790 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Western world fans?

52.7% of Western world fans are female, 47.3% are male, with an average age of 41.7 years.

03

Which brands do Western world fans like most?

Western world fans show strongest brand affinity for Red Sea (6.28×), Chuck Norris (2.6×), and Tradition (1.9×) over the country average.

04

Where do Western world fans live in United States?

Western world fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Western world fans also like?

Beyond Western world itself, the audience over-indexes on Chuck Norris (2.6×), Tradition (1.9×), Fox News Channel (1.9×), and Genetics (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Western world audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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