Rascasse Audience Intelligence

Würzburger Kickers Audience in Germany

A data profile of the people who buy, follow and care about Würzburger Kickers in Germany — modelled from more than twelve digital signal sources. Würzburger Kickers has an estimated audience of 359,053 people in Germany.

#377among Soccer in Germany#235among Team in Germany#1206in Sports

The average Würzburger Kickers fan in Germany is 33.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include FC Erzgebirge Aue, 1. FC Heidenheim, Tipico, with strongest over-indexing on FC Erzgebirge Aue (29.81× the country average).

Demographically, the Würzburger Kickers audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Würzburger Kickers fan in Germany is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for FC Erzgebirge Aue.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Würzburger Kickers profile in Germany.

Audience size
359K
in Germany
Gender
22.3%♀
77.7% male
Age
33.8
average years
Country rank
#15225
Team in Germany
Fig. 01

Search interest · 12-month trend

+155%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Würzburger Kickers fans

22.3% are female, 77.7% are male, average age 33.8.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Würzburger Kickers audience in Germany
MetricValue
Female22.3%
Male77.7%
Average age33.8
Estimated audience size359,053
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Würzburger Kickers audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3920%
40-4918%
50+8%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Würzburger Kickers audience comes from Germany.

Worldwide audience distribution share by country for Würzburger Kickers
CountryShare
Germany80.8%
Brazil4.0%
Austria1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Würzburger Kickers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Würzburger Kickers fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K7.05×
02Baden-Württemberg~70K1.53×
03Hessen~30K1.09×
04Thüringen~7K0.88×
05Sachsen~10K0.74×
06Niedersachsen~20K0.72×
07Saarland~2K0.56×
08Rheinland-Pfalz~8K0.51×
09Hamburg~3K0.49×
10Berlin~7K0.46×
11Brandenburg~5K0.46×
12Mecklenburg-Vorpommern~3K0.46×
13Schleswig-Holstein~5K0.45×
14Sachsen-Anhalt~4K0.45×
15Bremen~1K0.43×
16Nordrhein-Westfalen~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Würzburger Kickers, Germany
0.42×1.00×7.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Würzburger Kickers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Würzburger Kickers audience
#·InterestCategoryAffinity×
01FC Erzgebirge AueSports29.81×
02SV SandhausenSports22.99×
031. FC HeidenheimSports19.26×
04FC Ingolstadt 04Sports17.39×
05SSV Jahn RegensburgSports14.22×
06SV Darmstadt 98Sports10.40×
07Leon GoretzkaSports8.50×
081. FC NürnbergSports8.07×
09Holstein KielSports7.66×
10MSV DuisburgSports7.43×
11TipicoGames6.86×
12Dynamo DresdenSports6.42×
133. LigaSports6.21×
14FC Energie CottbusSports6.21×
15Women's soccerSports4.82×
16Manuel NeuerSports4.05×
17SportschauSports3.71×
18SV Werder BremenSports3.45×
19FIFA World CupSports2.01×
20BundesligaSports1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Würzburger Kickers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Würzburger Kickers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Career OrientationPOWER1.38×
TraditionCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Würzburger Kickers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.32×
Risk AppetiteTHRILL0.53×
MindfulnessBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Würzburger Kickers have in Germany?

Würzburger Kickers has an estimated audience of 359,053 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Würzburger Kickers fans?

22.3% of Würzburger Kickers fans are female, 77.7% are male, with an average age of 33.8 years.

03

Which brands do Würzburger Kickers fans like most?

Würzburger Kickers fans show strongest brand affinity for FC Erzgebirge Aue (29.81×), 1. FC Heidenheim (19.26×), and Tipico (6.86×) over the country average.

04

Where do Würzburger Kickers fans live in Germany?

Würzburger Kickers fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Würzburger Kickers fans also like?

Beyond Würzburger Kickers itself, the audience over-indexes on 1. FC Heidenheim (19.26×), Tipico (6.86×), Dynamo Dresden (6.42×), and SV Sandhausen (22.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Würzburger Kickers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Würzburger Kickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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