Würzburger Kickers Audience in Germany
Würzburger Kickers has an estimated audience of 258,316 people in Germany. 22.3% are female, 77.7% are male, average age 33.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Lev Yashin, Litter box, Progressive rock, Le Bateau ivre, Hebe.
The average Würzburger Kickers fan in Germany is 33.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Lev Yashin, Litter box, Progressive rock, with strongest over-indexing on Lev Yashin (19.03× the country average). Demographically, the Würzburger Kickers audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Würzburger Kickers fans
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 33.8 |
| Estimated audience size | 258,316 |
Audience persona
The typical Würzburger Kickers fan in Germany is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Lev Yashin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 193,738 | 7.21× |
| Baden-Württemberg | 54,808 | 1.56× |
| Nordrhein-Westfalen | 23,487 | 0.42× |
| Hessen | 22,008 | 1.12× |
| Niedersachsen | 19,453 | 0.78× |
| Sachsen | 6,950 | 0.55× |
| Rheinland-Pfalz | 6,433 | 0.5× |
| Berlin | 5,491 | 0.48× |
| Schleswig-Holstein | 4,142 | 0.45× |
| Brandenburg | 3,565 | 0.44× |
| Thüringen | 3,202 | 0.49× |
| Hamburg | 2,864 | 0.49× |
| Sachsen-Anhalt | 2,434 | 0.36× |
| Mecklenburg-Vorpommern | 1,987 | 0.4× |
| Saarland | 1,543 | 0.49× |
| Bremen | 617 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lev Yashin | 19.03× | Sports |
| Litter box | 2.07× | Pets & Animals |
| Progressive rock | 2.43× | Music & Radio |
| Le Bateau ivre | 31.52× | Literature |
| Hebe | 4.52× | Home & Garden |
| Mackenzie Foy | 2.94× | Fashion & Accessoires |
| Davos | 3.75× | Travel & Leisure |
| Mohamed Salah | 1.97× | Sports |
| Yoga Journal | 5.31× | Sports |
| Kompas TV | 5.78× | Movies & TV |
| Caprivi Strip | 4.24× | |
| Information technology consulting | 1.68× | Technology & Electronics |
| Vijesti.ba | 1.66× | News |
| Ivan Dodig | 15.27× | Sports |
| Filmweb | 3.53× | Movies & TV |
| The Ocean Race | 3.38× | Sports |
| Dzień Dobry TVN | 4.5× | Movies & TV |
| Dental hygienist | 2.13× | Health |
| Whist | 1.82× | Games |
| Ivan Savvidis | 7.54× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Early Adopter Mentality | POWER | 1.22 |
| Sports Activity | POWER | 1.14 |
| Career Orientation | POWER | 1.07 |
| Quality Awareness | PREMIUM | 1.04 |
| Spirituality | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.7% |
| Brazil | 3.8% |
| Austria | 1.8% |
See Würzburger Kickers audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Würzburger Kickers have in Germany?
Würzburger Kickers has an estimated audience of 258,316 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Würzburger Kickers fans?
22.3% of Würzburger Kickers fans are female, 77.7% are male, with an average age of 33.8 years.
Which brands do Würzburger Kickers fans like most?
Würzburger Kickers fans show strongest brand affinity for Lev Yashin (19.03×), Litter box (2.07×), and Progressive rock (2.43×) over the country average.
Where do Würzburger Kickers fans live in Germany?
Würzburger Kickers fans in Germany are most concentrated in Bayern (reach 193,738), Baden-Württemberg (reach 54,808), and Nordrhein-Westfalen (reach 23,487). These three regions account for the largest share of the active audience.
What other brands do Würzburger Kickers fans also like?
Beyond Würzburger Kickers itself, the audience over-indexes on Litter box (2.07×), Progressive rock (2.43×), Le Bateau ivre (31.52×), and Hebe (4.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Würzburger Kickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.