Xatar Audience in Germany
Xatar has an estimated audience of 372,611 people in Germany. 32.3% are female, 67.7% are male, average age 25.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Haftbefehl, Finch, Ikkimel, SSIO, German hip hop.
The average Xatar fan in Germany is 25.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Haftbefehl, Finch, Ikkimel, with strongest over-indexing on Haftbefehl (22.13× the country average). Demographically, the Xatar audience skews more male with an average age of 25.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Xatar fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 25.1 |
| Estimated audience size | 372,611 |
Audience persona
The typical Xatar fan in Germany is more male, around 25.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Haftbefehl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,480 | 1.69× |
| Baden-Württemberg | 70,886 | 1.39× |
| Bayern | 55,528 | 0.93× |
| Niedersachsen | 41,650 | 1.15× |
| Hessen | 37,065 | 1.31× |
| Rheinland-Pfalz | 20,175 | 1.08× |
| Berlin | 19,465 | 1.17× |
| Hamburg | 12,714 | 1.51× |
| Schleswig-Holstein | 12,292 | 0.92× |
| Sachsen | 10,214 | 0.56× |
| Brandenburg | 6,919 | 0.6× |
| Sachsen-Anhalt | 5,036 | 0.52× |
| Thüringen | 4,535 | 0.48× |
| Bremen | 4,268 | 1.34× |
| Saarland | 3,913 | 0.86× |
| Mecklenburg-Vorpommern | 3,608 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 22.13× | Music & Radio |
| Finch | 11.83× | Music & Radio |
| Ikkimel | 14.71× | Music & Radio |
| SSIO | 22.93× | Music & Radio |
| German hip hop | 20.57× | Music & Radio |
| Deutschrap | 7.56× | Music & Radio |
| AK Ausserkontrolle | 43.53× | Music & Radio |
| Veysel | 34.49× | Music & Radio |
| Gzuz | 18.88× | Music & Radio |
| Apache 207 | 14.19× | Music & Radio |
| Luciano | 21.55× | Music & Radio |
| Shirin David | 9.88× | Beauty & Wellness |
| Bushido | 11.39× | Music & Radio |
| Nina Chuba | 6.97× | Music & Radio |
| Capital Bra | 17.1× | Music & Radio |
| Pashanim | 17.68× | Music & Radio |
| Katja Krasavice | 9.98× | Music & Radio |
| Pa Sports | 24.56× | Music & Radio |
| Ski Aggu | 11.57× | Music & Radio |
| Benno | 17.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| Patriotism | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.28 |
| Price Sensitivity | PREMIUM | 1.28 |
| Social Media Usage | JOY | 1.18 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.6% |
| Switzerland | 4.6% |
| Austria | 4.2% |
See Xatar audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Xatar have in Germany?
Xatar has an estimated audience of 372,611 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Xatar fans?
32.3% of Xatar fans are female, 67.7% are male, with an average age of 25.1 years.
Which brands do Xatar fans like most?
Xatar fans show strongest brand affinity for Haftbefehl (22.13×), Finch (11.83×), and Ikkimel (14.71×) over the country average.
Where do Xatar fans live in Germany?
Xatar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,480), Baden-Württemberg (reach 70,886), and Bayern (reach 55,528). These three regions account for the largest share of the active audience.
What other brands do Xatar fans also like?
Beyond Xatar itself, the audience over-indexes on Finch (11.83×), Ikkimel (14.71×), SSIO (22.93×), and German hip hop (20.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xatar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.