Rascasse Audience Intelligence

Indiana Fever Fan Demographics in United States

Indiana Fever has an estimated audience of 11.5M people in United States.

#39among Basketball in United States
#67among teams in United States#256in Sports

The average Indiana Fever fan in United States is 42.0 years old, more female, and lives primarily in Iowa.

By number of fans, Indiana Fever ranks #1 among the 12 WNBA teams in United States — 7.2× the group median.

Its fans are 4.4 years older than the group average of 37.6.

Women make up 57.0% of the fan base, 9.4 percentage points more than the group average.

Compared with the other 11 WNBA teams, Indiana Fever fans stand out for their interest in Indiana Pacers, Indianapolis Colts and Cincinnati Reds.

In Q3/2026, search interest was +15.7% on the same quarter a year earlier; the median across the group was −8.7%.

Interest is seasonal: May, June and August account for 60% of the year's searches, December is the quietest month.

Most fans live in Iowa, Indiana, Illinois.

Top affinities include Indiana Pacers, Indianapolis Colts, Cincinnati Reds, with strongest over-indexing on Indiana Pacers (21.24× the country average).

Demographically, the Indiana Fever audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Indiana Fever fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Indiana Pacers.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.5M
in United States
Gender
57.0%♀
43.0% male
Age
42.0
average years
Country rank
#3130
among all objects in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Indiana Fever fans

57.0% are female, 43.0% are male, average age 42.0.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Indiana Fever audience in United States
MetricValue
Female57.0%
Male43.0%
Average age42.0
Estimated audience size11.5M
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Indiana Fever audience in United States
Age bracketShare%
16-2415%
25-3416%
35-4421%
45-5425%
55+22%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Indiana Fever audience comes from United States.

Worldwide audience distribution share by country for Indiana Fever
CountryShare
United States82.4%
Canada3.0%
Philippines2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Indiana Fever fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~1.5M11.54×
02Indiana~1M4.19×
03South Dakota~60K2.07×
04Nebraska~80K1.21×
05Minnesota~200K1.08×
06Illinois~500K1.07×
07Maine~50K1.06×
08Wisconsin~200K1.05×
09North Dakota~30K1.05×
10Missouri~200K1.02×
11Kentucky~200K0.99×
12Montana~40K0.99×
13Wyoming~20K0.91×
14Ohio~400K0.88×
15West Virginia~50K0.83×
16Mississippi~80K0.82×
17South Carolina~200K0.80×
18Kansas~80K0.80×
19Michigan~300K0.78×
20Tennessee~200K0.77×
21New Mexico~50K0.76×
22Arkansas~80K0.75×
23Vermont~20K0.74×
24North Carolina~300K0.70×
25Idaho~40K0.69×
26New Hampshire~30K0.66×
27Virginia~200K0.65×
28Arizona~200K0.62×
29Colorado~100K0.62×
30Pennsylvania~300K0.60×
31Alaska~10K0.60×
32Alabama~100K0.59×
33Louisiana~90K0.59×
34Delaware~20K0.59×
35Rhode Island~20K0.57×
36Hawaii~30K0.55×
37Florida~400K0.53×
38Georgia~200K0.53×
39Maryland~100K0.52×
40Massachusetts~100K0.51×
41Oklahoma~70K0.51×
42Nevada~60K0.51×
43Texas~400K0.49×
44New Jersey~200K0.47×
45Connecticut~60K0.47×
46Washington~100K0.46×
47Oregon~70K0.45×
48New York~300K0.43×
49Utah~50K0.43×
50California~500K0.34×
Fig. 06

Affinity by region

Affinity by region — Indiana Fever, United States
0.34×1.00×11.54×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Indiana Fever audience vs. the country average
#·InterestCategoryAffinity×
01Indiana PacersSports21.24×
02Indianapolis ColtsSports11.23×
03Cincinnati RedsSports6.35×
04FedExBusiness & Career3.48×
05Dolly PartonMusic & Radio2.02×
06TMZInternet & Social Media1.96×
07CNNNews1.92×
08BankingBusiness & Career1.86×
09McDonald'sFood & Beverages1.85×
10PinterestInternet & Social Media1.82×
11Health careBusiness & Career1.75×
12WalmartShopping1.74×
13RecipesFood & Beverages1.74×
14CouponsShopping1.74×
15Barack ObamaPolitics & Society1.73×
16CookingFood & Beverages1.63×
17Alcoholic beveragesFood & Beverages1.63×
18MedicineBusiness & Career1.59×
19XInternet & Social Media1.57×
20Home improvementHome & Garden1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Indiana Fever audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Indiana Fever audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Career OrientationPOWER1.58×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Indiana Fever audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Indiana Fever over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/indiana-fever-116725” · Methodology