Rascasse Audience Intelligence

Shawn Mendes Audience in United States

Shawn Mendes has an estimated audience of 3M people in United States.

#51among Pop in United States#1410among people in United States#906in Music & Radio

The average Shawn Mendes fan in United States is 30.7 years old, more female, and lives primarily in California.

By number of fans, Shawn Mendes ranks #50 among the 1581 objects in Pop in United States.

Its fans are 9.5 years younger than the group average of 40.2.

Women make up 69.3% of the fan base, 10.3 percentage points more than the group average.

Compared with the other 1580 objects in Pop, Shawn Mendes fans stand out for their interest in Louis Tomlinson, Niall Horan and Zayn Malik.

Most fans live in California, New York, Texas.

Top affinities include Louis Tomlinson, Niall Horan, Zayn Malik, with strongest over-indexing on Louis Tomlinson (14.3× the country average).

Demographically, the Shawn Mendes audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Design Affinity, Sustainability.

The typical Shawn Mendes fan in United States is more female, around 30.7 years old, with strong Design Affinity tendencies and a notable affinity for Louis Tomlinson.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
69.3%♀
30.7% male
Age
30.7
average years
Country rank
#10088
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Shawn Mendes fans

69.3% are female, 30.7% are male, average age 30.7.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Shawn Mendes audience in United States
MetricValue
Female69.3%
Male30.7%
Average age30.7
Estimated audience size3M
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Shawn Mendes audience in United States
Age bracketShare%
16-2446%
25-3423%
35-4413%
45-5410%
55+8%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Shawn Mendes audience comes from United States.

Worldwide audience distribution share by country for Shawn Mendes
CountryShare
United States22.9%
Brazil22.6%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Shawn Mendes fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~80K1.33×
02Utah~40K1.30×
03California~500K1.27×
04New York~200K1.23×
05Connecticut~40K1.19×
06Washington, District of Columbia~7K1.19×
07New Jersey~100K1.15×
08Washington~80K1.15×
09Florida~200K1.10×
10Arizona~70K1.09×
11Colorado~60K1.09×
12Pennsylvania~100K1.08×
13Illinois~100K1.07×
14Virginia~80K1.07×
15Rhode Island~10K1.06×
16Texas~200K1.04×
17Missouri~60K1.04×
18Oregon~40K1.04×
19Idaho~20K1.03×
20Michigan~90K1.02×
21Tennessee~70K1.02×
22Minnesota~50K1.01×
23Hawaii~10K1.01×
24Nevada~30K1.00×
25Georgia~100K0.99×
26North Carolina~100K0.99×
27Iowa~30K0.99×
28New Hampshire~10K0.99×
29Maryland~60K0.98×
30Indiana~60K0.97×
31Wisconsin~50K0.97×
32Oklahoma~30K0.97×
33Ohio~100K0.96×
34Kentucky~40K0.96×
35Maine~10K0.96×
36Alabama~40K0.95×
37Louisiana~40K0.93×
38Kansas~20K0.92×
39Arkansas~20K0.91×
40Nebraska~20K0.90×
41New Mexico~20K0.89×
42North Dakota~6K0.89×
43Vermont~5K0.89×
44West Virginia~10K0.86×
45Alaska~6K0.86×
46South Carolina~40K0.85×
47South Dakota~7K0.85×
48Montana~8K0.84×
49Delaware~7K0.82×
50Mississippi~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Shawn Mendes, United States
0.76×1.00×1.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Shawn Mendes audience vs. the country average
#·InterestCategoryAffinity×
01Louis TomlinsonMusic & Radio14.30×
02Niall HoranMusic & Radio14.00×
03Zayn MalikMusic & Radio10.87×
04Camila CabelloMusic & Radio10.41×
05Conan GrayMusic & Radio10.13×
06HalseyMusic & Radio9.95×
07One DirectionMusic & Radio9.76×
08Ed SheeranMusic & Radio9.42×
09Jonas BrothersMusic & Radio8.90×
10Justin BieberMusic & Radio8.40×
11Billie EilishMusic & Radio6.98×
12Madison BeerMusic & Radio6.16×
13Sabrina CarpenterMusic & Radio5.82×
14Miley CyrusMusic & Radio5.76×
15Hailee SteinfeldMovies & TV5.40×
16Selena GomezMovies & TV4.73×
17Taylor SwiftMusic & Radio3.45×
18Scooby-DooMovies & TV2.99×
19Harry PotterMovies & TV2.74×
20Fashion NovaShopping2.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Shawn Mendes audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Shawn Mendes audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.21×
SustainabilityBALANCE1.14×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Shawn Mendes audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
DIY MentalityTHRILL0.71×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Shawn Mendes over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/shawn-mendes-22350” · Methodology