A data profile of the people who buy, follow and care about Aitana in Spain — modelled from more than twelve digital signal sources. Aitana has an estimated audience of 3,930,363 people in Spain.
Aitana has an estimated audience of 3,930,363 people in Spain. 65.5% are female, 34.5% are male, average age 40.5. Top brand affinities: Reggaeton, Leather, Anti-aging cream, Skin care, Oysho.
Top brand affinities include Reggaeton, Leather, Anti-aging cream, with strongest over-indexing on Reggaeton (1.63× the country average).
Demographically, the Aitana audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Aitana fan in Spain is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Reggaeton.
The key figures that characterise the Aitana profile in Spain.
65.5% are female, 34.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 40.5 |
| Estimated audience size | 3,930,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 19% |
of the worldwide Aitana audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 71.1% |
| Mexico | 7.3% |
| Argentina | 6.6% |
The strongest cross-interests of the Aitana audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nicky Jam | Music & Radio | 4.27× | ||
| 02 | Daddy Yankee | Music & Radio | 3.65× | ||
| 03 | Malú | Music & Radio | 3.43× | ||
| 04 | Ralph Lauren | Fashion & Accessoires | 2.49× | ||
| 05 | Versace | Fashion & Accessoires | 2.47× | ||
| 06 | Milan | Travel & Leisure | 2.03× | ||
| 07 | Leather | Fashion & Accessoires | 1.89× | ||
| 08 | Pedicure | Beauty & Wellness | 1.83× | ||
| 09 | Massimo Dutti | Shopping | 1.83× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.82× | ||
| 11 | Manicure | Beauty & Wellness | 1.81× | ||
| 12 | Louis Vuitton | Fashion & Accessoires | 1.78× | ||
| 13 | Genetics | Kids & Family | 1.75× | ||
| 14 | Oysho | Fashion & Accessoires | 1.70× | ||
| 15 | Reggaeton | Music & Radio | 1.63× | ||
| 16 | Modern art | Arts & Culture | 1.63× | ||
| 17 | Sephora | Shopping | 1.59× | ||
| 18 | Deal of the day | Shopping | 1.56× | ||
| 19 | Julio Iglesias | Music & Radio | 1.54× | ||
| 20 | Skin care | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Family Orientation | CONSERVATISM | 1.35× | |
| Price Sensitivity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Aitana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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