A data profile of the people who buy, follow and care about Almería in Spain — modelled from more than twelve digital signal sources. Almería has an estimated audience of 2,215,614 people in Spain.
Almería has an estimated audience of 2,215,614 people in Spain. 57.1% are female, 42.9% are male, average age 45.2. Top brand affinities: Golf, Travel insurance, Nonprofit organization, Renewable energy, Granada CF.
Top brand affinities include Golf, Travel insurance, Nonprofit organization, with strongest over-indexing on Golf (1.52× the country average).
Demographically, the Almería audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Almería fan in Spain is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Golf.
The key figures that characterise the Almería profile in Spain.
57.1% are female, 42.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.2 |
| Estimated audience size | 2,215,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Almería audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 79.0% |
| United Kingdom | 2.3% |
| United States | 1.8% |
The strongest cross-interests of the Almería audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 3.29× | ||
| 02 | Frozen food | Food & Beverages | 2.78× | ||
| 03 | Baking powder | Food & Beverages | 2.69× | ||
| 04 | Granada CF | Sports | 2.50× | ||
| 05 | Greenhouse | Home & Garden | 2.43× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.22× | ||
| 07 | Garden centre | Home & Garden | 2.07× | ||
| 08 | Photovoltaics | Home & Garden | 2.02× | ||
| 09 | Sustainable energy | Home & Garden | 1.88× | ||
| 10 | First class travel | Travel & Leisure | 1.82× | ||
| 11 | Cappuccino | Food & Beverages | 1.77× | ||
| 12 | Renewable energy | Business & Career | 1.76× | ||
| 13 | Solar energy | Home & Garden | 1.75× | ||
| 14 | SD Eibar | Sports | 1.69× | ||
| 15 | Nonprofit organization | Politics & Society | 1.64× | ||
| 16 | Hypermarket | Shopping | 1.59× | ||
| 17 | Golf | Sports | 1.52× | ||
| 18 | Mortgage loans | Business & Career | 1.52× | ||
| 19 | Citroën | Cars & Mobility | 1.52× | ||
| 20 | Virtual reality | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.15× | |
| Convenience Orientation | PREMIUM | 1.66× | |
| Quality Awareness | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Mindfulness | BALANCE | 0.68× | |
| Extroversion | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Almería. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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