A data profile of the people who buy, follow and care about Atresmedia in Spain — modelled from more than twelve digital signal sources. Atresmedia has an estimated audience of 1,987,128 people in Spain.
Atresmedia has an estimated audience of 1,987,128 people in Spain. 57.0% are female, 43.0% are male, average age 41.9. Top brand affinities: Carrefour, LaSexta, Rayo Vallecano, Lidl, Home Appliances.
Top brand affinities include Carrefour, LaSexta, Rayo Vallecano, with strongest over-indexing on Carrefour (1.79× the country average).
Demographically, the Atresmedia audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Atresmedia fan in Spain is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Carrefour.
The key figures that characterise the Atresmedia profile in Spain.
57.0% are female, 43.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.9 |
| Estimated audience size | 1,987,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Atresmedia audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 91.6% |
| United Kingdom | 1.8% |
| Germany | 1.8% |
The strongest cross-interests of the Atresmedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 2.31× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 2.31× | ||
| 03 | Anne Hathaway | Movies & TV | 2.31× | ||
| 04 | Touring motorcycle | Cars & Mobility | 2.31× | ||
| 05 | Custom motorcycle | Cars & Mobility | 2.30× | ||
| 06 | Rayo Vallecano | Sports | 2.05× | ||
| 07 | Kitchenware | Home & Garden | 2.05× | ||
| 08 | LaSexta | Movies & TV | 1.92× | ||
| 09 | Subscription business model | Shopping | 1.91× | ||
| 10 | Robert Redford | Movies & TV | 1.84× | ||
| 11 | Carrefour | Shopping | 1.79× | ||
| 12 | FilmAffinity | Movies & TV | 1.79× | ||
| 13 | Refrigerator | Home & Garden | 1.77× | ||
| 14 | BP | Cars & Mobility | 1.70× | ||
| 15 | EBay | Shopping | 1.62× | ||
| 16 | Home Appliances | Home & Garden | 1.60× | ||
| 17 | Online newspaper | News | 1.56× | ||
| 18 | Documentary movies | Movies & TV | 1.53× | ||
| 19 | Lidl | Shopping | 1.52× | ||
| 20 | Julio Iglesias | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.85× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Atresmedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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