A data profile of the people who buy, follow and care about Dixieland in Spain — modelled from more than twelve digital signal sources. Dixieland has an estimated audience of 2,021,632 people in Spain.
Dixieland has an estimated audience of 2,021,632 people in Spain. 46.6% are female, 53.4% are male, average age 46.8. Top brand affinities: Thomann, Solar cell, Matt Damon, Innovation, Sustainable energy.
Top brand affinities include Thomann, Solar cell, Matt Damon, with strongest over-indexing on Thomann (6.4× the country average).
Demographically, the Dixieland audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Dixieland fan in Spain is balanced, around 46.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Thomann.
The key figures that characterise the Dixieland profile in Spain.
46.6% are female, 53.4% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 46.8 |
| Estimated audience size | 2,021,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 31% | |
| 50+ | 32% |
of the worldwide Dixieland audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 10.1% |
| China | 9.0% |
The strongest cross-interests of the Dixieland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thomann | Shopping | 6.40× | ||
| 02 | Solar cell | Home & Garden | 6.40× | ||
| 03 | Matt Damon | Movies & TV | 6.40× | ||
| 04 | Scorpions (band) | Music & Radio | 6.40× | ||
| 05 | Wireless speakers | Technology & Electronics | 6.40× | ||
| 06 | Nobel Peace Prize | Politics & Society | 4.91× | ||
| 07 | Political science | Business & Career | 3.20× | ||
| 08 | Forex Online Trading | Business & Career | 3.15× | ||
| 09 | Sustainable energy | Home & Garden | 3.12× | ||
| 10 | Virtual reality | Technology & Electronics | 3.08× | ||
| 11 | Innovation | Business & Career | 2.58× | ||
| 12 | Gospel music | Music & Radio | 2.32× | ||
| 13 | Renewable energy | Business & Career | 2.20× | ||
| 14 | First class travel | Travel & Leisure | 2.17× | ||
| 15 | Art exhibition | Arts & Culture | 1.86× | ||
| 16 | Podcast | Music & Radio | 1.78× | ||
| 17 | Religion | Business & Career | 1.70× | ||
| 18 | Jazz music | Music & Radio | 1.65× | ||
| 19 | Politics | Politics & Society | 1.53× | ||
| 20 | Classical music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.03× | |
| Sustainability | BALANCE | 1.92× | |
| Quality Awareness | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dixieland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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