Dixieland Audience in Germany
Dixieland has an estimated audience of 1,365,213 people in Germany. 51.1% are female, 48.9% are male, average age 31.9. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Dog breed, Natural rubber, Commercial mortgage, Italian Riviera.
The average Dixieland fan in Germany is 31.9 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Dog breed, Natural rubber, with strongest over-indexing on Progressive rock (2.79× the country average). Demographically, the Dixieland audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Dixieland fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 31.9 |
| Estimated audience size | 1,365,213 |
Audience persona
The typical Dixieland fan in Germany is balanced, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 237,909 | 3.55× |
| Nordrhein-Westfalen | 200,449 | 0.67× |
| Bayern | 174,646 | 0.8× |
| Baden-Württemberg | 140,193 | 0.75× |
| Niedersachsen | 96,390 | 0.73× |
| Hessen | 74,083 | 0.71× |
| Berlin | 58,927 | 0.97× |
| Rheinland-Pfalz | 52,333 | 0.77× |
| Brandenburg | 41,904 | 0.99× |
| Thüringen | 36,208 | 1.04× |
| Sachsen-Anhalt | 34,607 | 0.98× |
| Schleswig-Holstein | 29,729 | 0.61× |
| Mecklenburg-Vorpommern | 26,509 | 1.02× |
| Hamburg | 24,378 | 0.79× |
| Saarland | 13,664 | 0.82× |
| Bremen | 9,578 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.79× | Music & Radio |
| Dog breed | 1.67× | Pets & Animals |
| Natural rubber | 2.38× | Cars & Mobility |
| Commercial mortgage | 1.51× | Business & Career |
| Italian Riviera | 1.87× | Travel & Leisure |
| Graham Greene (actor) | 2.1× | |
| Hypertext | 1.52× | Technology & Electronics |
| Catania | 3.74× | Travel & Leisure |
| Pavia | 1.58× | Travel & Leisure |
| MS Mode | 2.34× | Fashion & Accessoires |
| Hollister, California | 3.5× | Travel & Leisure |
| Paul Dano | 1.57× | Movies & TV |
| Rhodiola | 3.06× | Health |
| Bull riding | 2.03× | Sports |
| The Bugaboos | 2.06× | Travel & Leisure |
| McGregor, Iowa | 2.15× | Shopping |
| Bounce (film) | 2.65× | Movies & TV |
| Caprivi Strip | 2.46× | |
| Wacker Neuson | 1.56× | Business & Career |
| Cadbury World | 2.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.97 |
| Travelling | THRILL | 1.7 |
| Mindfulness | BALANCE | 1.69 |
| Sustainability | BALANCE | 1.6 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 10.1% |
| China | 9.0% |
See Dixieland audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dixieland have in Germany?
Dixieland has an estimated audience of 1,365,213 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Dixieland fans?
51.1% of Dixieland fans are female, 48.9% are male, with an average age of 31.9 years.
Which brands do Dixieland fans like most?
Dixieland fans show strongest brand affinity for Progressive rock (2.79×), Dog breed (1.67×), and Natural rubber (2.38×) over the country average.
Where do Dixieland fans live in Germany?
Dixieland fans in Germany are most concentrated in Sachsen (reach 237,909), Nordrhein-Westfalen (reach 200,449), and Bayern (reach 174,646). These three regions account for the largest share of the active audience.
What other brands do Dixieland fans also like?
Beyond Dixieland itself, the audience over-indexes on Dog breed (1.67×), Natural rubber (2.38×), Commercial mortgage (1.51×), and Italian Riviera (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dixieland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.