Rascasse Audience Intelligence

Dixieland Audience in Germany

A data profile of the people who buy, follow and care about Dixieland in Germany — modelled from more than twelve digital signal sources. Dixieland has an estimated audience of 1,365,213 people in Germany.

#2562among Topic in Germany#453in Music & Radio

The average Dixieland fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Livemusic, Thomann, Spotify, with strongest over-indexing on Livemusic (5.29× the country average).

Demographically, the Dixieland audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dixieland fan in Germany is balanced, around 31.9 years old, with strong Travelling tendencies and a notable affinity for Livemusic.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dixieland profile in Germany.

Audience size
1.4M
in Germany
Gender
51.1%♀
48.9% male
Age
31.9
average years
Country rank
#4866
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dixieland fans

51.1% are female, 48.9% are male, average age 31.9.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Dixieland audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age31.9
Estimated audience size1,365,213
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Dixieland audience in Germany
Age bracketShare%
16-1943%
20-2919%
30-3914%
40-4914%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Dixieland audience comes from Germany.

Worldwide audience distribution share by country for Dixieland
CountryShare
United States19.3%
Japan10.1%
China9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dixieland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dixieland fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K3.29×
02Brandenburg~40K1.06×
03Thüringen~40K1.01×
04Bremen~10K0.99×
05Sachsen-Anhalt~30K0.98×
06Saarland~20K0.98×
07Mecklenburg-Vorpommern~20K0.95×
08Berlin~60K0.93×
09Hamburg~30K0.89×
10Rheinland-Pfalz~60K0.87×
11Schleswig-Holstein~40K0.87×
12Bayern~200K0.84×
13Niedersachsen~100K0.84×
14Hessen~80K0.81×
15Baden-Württemberg~100K0.80×
16Nordrhein-Westfalen~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Dixieland, Germany
0.75×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dixieland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dixieland audience
#·InterestCategoryAffinity×
01LivemusicMusic & Radio5.29×
02ThomannShopping4.07×
03ReggaetonMusic & Radio3.82×
04David BowieMusic & Radio3.73×
05Sports bettingGames3.71×
06Dexter (TV series)Movies & TV3.60×
07Car washCars & Mobility3.33×
08Non-fiction booksLiterature3.30×
09Robert RedfordMovies & TV2.95×
10Musical theatreMovies & TV2.29×
11Art exhibitionArts & Culture2.17×
12Modern architectureArts & Culture2.13×
13FressnapfShopping2.02×
14Contemporary artArts & Culture1.93×
15Alpine skiingSports1.93×
16Jazz musicMusic & Radio1.83×
17BatmanMovies & TV1.77×
18SpotifyInternet & Social Media1.71×
19Classical musicMusic & Radio1.69×
20RyanairTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dixieland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dixieland audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.67×
MindfulnessBALANCE1.58×
Early Adopter MentalityPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dixieland audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
PatriotismCONSERVATISM0.62×
Family OrientationCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dixieland have in Germany?

Dixieland has an estimated audience of 1,365,213 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Dixieland fans?

51.1% of Dixieland fans are female, 48.9% are male, with an average age of 31.9 years.

03

Which brands do Dixieland fans like most?

Dixieland fans show strongest brand affinity for Livemusic (5.29×), Thomann (4.07×), and Spotify (1.71×) over the country average.

04

Where do Dixieland fans live in Germany?

Dixieland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Sachsen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dixieland fans also like?

Beyond Dixieland itself, the audience over-indexes on Thomann (4.07×), Spotify (1.71×), Robert Redford (2.95×), and Non-fiction books (3.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Dixieland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dixieland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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