A data profile of the people who buy, follow and care about M-Radio in France — modelled from more than twelve digital signal sources. M-Radio has an estimated audience of 402,673 people in France.
M-Radio has an estimated audience of 402,673 people in France. 76.3% are female, 23.7% are male, average age 42.5. Top brand affinities: Tour de France, Lidl, Discount stores, Carrefour, Photography.
Top brand affinities include Tour de France, Lidl, Discount stores, with strongest over-indexing on Tour de France (2.21× the country average).
Demographically, the M-Radio audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical M-Radio fan in France is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Tour de France.
The key figures that characterise the M-Radio profile in France.
76.3% are female, 23.7% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 42.5 |
| Estimated audience size | 402,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 26% | |
| 40-49 | 28% | |
| 50+ | 21% |
The strongest cross-interests of the M-Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather forecasting | Home & Garden | 4.78× | ||
| 02 | Garden centre | Home & Garden | 3.99× | ||
| 03 | Nespresso | Food & Beverages | 3.25× | ||
| 04 | Lidl | Shopping | 2.54× | ||
| 05 | Country music | Music & Radio | 2.40× | ||
| 06 | Carrefour | Shopping | 2.33× | ||
| 07 | Zoo | Kids & Family | 2.32× | ||
| 08 | Energy | Home & Garden | 2.22× | ||
| 09 | Hypermarket | Shopping | 2.22× | ||
| 10 | Tour de France | Sports | 2.21× | ||
| 11 | Discount stores | Shopping | 2.07× | ||
| 12 | Internet & Social Media | 1.95× | |||
| 13 | Shopping malls | Shopping | 1.93× | ||
| 14 | EBay | Shopping | 1.88× | ||
| 15 | Soccer | Sports | 1.82× | ||
| 16 | AliExpress | Shopping | 1.69× | ||
| 17 | Photography | Arts & Culture | 1.68× | ||
| 18 | Rock music | Music & Radio | 1.66× | ||
| 19 | Cooking | Food & Beverages | 1.59× | ||
| 20 | Comedy movies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.79× | |
| Tradition | CONSERVATISM | 1.58× | |
| Price Sensitivity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Quality Awareness | PREMIUM | 0.58× | |
| Sustainability | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for M-Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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