A data profile of the people who buy, follow and care about Montpellier in France — modelled from more than twelve digital signal sources. Montpellier has an estimated audience of 2,551,426 people in France.
The average Montpellier fan in France is 43.5 years old, balanced, and lives primarily in Occitanie.
The audience is concentrated in Occitanie, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Real property, Urban agriculture, Google Maps, with strongest over-indexing on Real property (2.26× the country average).
Demographically, the Montpellier audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Montpellier fan in France is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Montpellier profile in France.
54.1% are female, 45.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 43.5 |
| Estimated audience size | 2,551,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Montpellier audience comes from France.
| Country | Share |
|---|---|
| France | 69.3% |
| Belgium | 2.7% |
| Spain | 2.5% |
Where the Montpellier audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~900K | 4.23× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.25× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.14× | |
| 04 | Île-de-France | ~400K | 0.90× | |
| 05 | Nouvelle-Aquitaine | ~200K | 0.77× | |
| 06 | Bourgogne-Franche-Comté | ~70K | 0.70× | |
| 07 | Grand Est | ~100K | 0.67× | |
| 08 | Centre-Val de Loire | ~60K | 0.66× | |
| 09 | Pays de la Loire | ~90K | 0.62× | |
| 10 | Hauts-de-France | ~100K | 0.57× | |
| 11 | Brittany | ~70K | 0.57× | |
| 12 | Normandy | ~70K | 0.54× | |
| 13 | Corsica | ~6K | 0.46× |
The strongest cross-interests of the Montpellier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban agriculture | Business & Career | 8.65× | ||
| 02 | Fertilizer | Home & Garden | 3.85× | ||
| 03 | Permanent residency | Business & Career | 3.00× | ||
| 04 | Tinder | Internet & Social Media | 3.00× | ||
| 05 | Kitchen garden | Home & Garden | 3.00× | ||
| 06 | Hot tub | Home & Garden | 2.87× | ||
| 07 | Breaking news | Movies & TV | 2.75× | ||
| 08 | Volotea | Travel & Leisure | 2.41× | ||
| 09 | Robert Redford | Movies & TV | 2.35× | ||
| 10 | Real property | Home & Garden | 2.26× | ||
| 11 | Google Maps | Internet & Social Media | 2.07× | ||
| 12 | Emmanuel Macron | Politics & Society | 2.01× | ||
| 13 | Top 14 | Sports | 1.98× | ||
| 14 | Airbnb | Travel & Leisure | 1.92× | ||
| 15 | MSN | News | 1.68× | ||
| 16 | Foot Mercato | Sports | 1.66× | ||
| 17 | Apartment | Business & Career | 1.63× | ||
| 18 | Kitchen | Home & Garden | 1.58× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.81× | |
| Indulgence | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.80× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Risk Appetite | THRILL | 0.88× |
Montpellier has an estimated audience of 2,551,426 people in France, concentrated in Occitanie and Île-de-France.
54.1% of Montpellier fans are female, 45.9% are male, with an average age of 43.5 years.
Montpellier fans show strongest brand affinity for Real property (2.26×), Urban agriculture (8.65×), and Google Maps (2.07×) over the country average.
Montpellier fans in France are most concentrated in Occitanie (reach ~900K), Île-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Montpellier itself, the audience over-indexes on Urban agriculture (8.65×), Google Maps (2.07×), Airbnb (1.92×), and Breaking news (2.75×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Montpellier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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