A data profile of the people who buy, follow and care about City status in the United Kingdom in United Kingdom — modelled from more than twelve digital signal sources. City status in the United Kingdom has an estimated audience of 3,846,193 people in United Kingdom.
The average City status in the United Kingdom fan in United Kingdom is 39.1 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Wikipedia, Tabloid (newspaper format), Political science, with strongest over-indexing on Wikipedia (2.15× the country average).
Demographically, the City status in the United Kingdom audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical City status in the United Kingdom fan in United Kingdom is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the City status in the United Kingdom profile in United Kingdom.
60.1% are female, 39.9% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.1 |
| Estimated audience size | 3,846,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide City status in the United Kingdom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 68.8% |
| United States | 21.6% |
| Australia | 2.4% |
Where the City status in the United Kingdom audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.05× | |
| 02 | North East | ~200K | 1.05× | |
| 03 | East Midlands | ~300K | 1.01× | |
| 04 | South East | ~500K | 1.00× | |
| 05 | East of England | ~300K | 0.99× | |
| 06 | West Midlands | ~200K | 0.99× | |
| 07 | Yorkshire and the Humber | ~300K | 0.97× | |
| 08 | North West | ~400K | 0.93× |
The strongest cross-interests of the City status in the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 2.91× | ||
| 02 | Hugh Grant | Movies & TV | 2.91× | ||
| 03 | Nicholas Hoult | Movies & TV | 2.91× | ||
| 04 | Michael Carrick | Sports | 2.91× | ||
| 05 | Idris Elba | Movies & TV | 2.91× | ||
| 06 | Piers Morgan | Movies & TV | 2.91× | ||
| 07 | Al Pacino | Movies & TV | 2.91× | ||
| 08 | Political science | Business & Career | 2.83× | ||
| 09 | Jim Carrey | Movies & TV | 2.68× | ||
| 10 | Matthew McConaughey | Movies & TV | 2.67× | ||
| 11 | Zac Efron | Movies & TV | 2.60× | ||
| 12 | Nicole Kidman | Movies & TV | 2.43× | ||
| 13 | Wikipedia | Internet & Social Media | 2.15× | ||
| 14 | Cappuccino | Food & Beverages | 2.00× | ||
| 15 | Rangers FC | Sports | 1.96× | ||
| 16 | Jeremy Clarkson | Movies & TV | 1.94× | ||
| 17 | Celtic FC | Sports | 1.79× | ||
| 18 | Risk management | Business & Career | 1.70× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 20 | HVAC | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.33× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Community Orientation | OPEN | 0.81× | |
| Design Affinity | PREMIUM | 0.85× |
City status in the United Kingdom has an estimated audience of 3,846,193 people in United Kingdom, concentrated in South East and North West.
60.1% of City status in the United Kingdom fans are female, 39.9% are male, with an average age of 39.1 years.
City status in the United Kingdom fans show strongest brand affinity for Wikipedia (2.15×), Tabloid (newspaper format) (1.54×), and Political science (2.83×) over the country average.
City status in the United Kingdom fans in United Kingdom are most concentrated in South East (reach ~500K), North West (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond City status in the United Kingdom itself, the audience over-indexes on Tabloid (newspaper format) (1.54×), Political science (2.83×), Celtic FC (1.79×), and Rangers FC (1.96×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for City status in the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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