A data profile of the people who buy, follow and care about City status in the United Kingdom in United States — modelled from more than twelve digital signal sources. City status in the United Kingdom has an estimated audience of 1,204,210 people in United States.
City status in the United Kingdom has an estimated audience of 1,204,210 people in United States. 68.1% are female, 31.9% are male, average age 39.4. Top brand affinities: Non-alcoholic beverage, Nonprofit organization, Hardware store, Rail transport, Microwave oven.
Top brand affinities include Non-alcoholic beverage, Nonprofit organization, Hardware store, with strongest over-indexing on Non-alcoholic beverage (3.55× the country average).
Demographically, the City status in the United Kingdom audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical City status in the United Kingdom fan in United States is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the City status in the United Kingdom profile in United States.
68.1% are female, 31.9% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 39.4 |
| Estimated audience size | 1,204,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 19% |
of the worldwide City status in the United Kingdom audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 68.8% |
| United States | 21.6% |
| Australia | 2.4% |
The strongest cross-interests of the City status in the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 3.55× | ||
| 02 | Mineral water | Food & Beverages | 3.01× | ||
| 03 | Employment agency | Business & Career | 2.83× | ||
| 04 | Private equity | Business & Career | 2.70× | ||
| 05 | Toronto Blue Jays | Sports | 2.60× | ||
| 06 | Rail transport | Travel & Leisure | 2.45× | ||
| 07 | Microwave oven | Home & Garden | 2.43× | ||
| 08 | Cappuccino | Food & Beverages | 2.39× | ||
| 09 | Career development | Business & Career | 2.27× | ||
| 10 | Hardware store | Home & Garden | 2.16× | ||
| 11 | Hypermarket | Shopping | 2.03× | ||
| 12 | Charitable organization | Politics & Society | 1.99× | ||
| 13 | Public transport | Cars & Mobility | 1.90× | ||
| 14 | United Parcel Service | Business & Career | 1.83× | ||
| 15 | Britney Spears | Music & Radio | 1.76× | ||
| 16 | Pharmacy | Business & Career | 1.74× | ||
| 17 | Discount stores | Shopping | 1.71× | ||
| 18 | Detroit Tigers | Sports | 1.68× | ||
| 19 | Nonprofit organization | Politics & Society | 1.61× | ||
| 20 | Car rentals | Cars & Mobility | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.48× | |
| Community Orientation | OPEN | 1.99× | |
| Family Orientation | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for City status in the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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