A data profile of the people who buy, follow and care about Letto in United Kingdom — modelled from more than twelve digital signal sources. Letto has an estimated audience of 4,146,222 people in United Kingdom.
The average Letto fan in United Kingdom is 43.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include IKEA, Home Appliances, Garden furniture, with strongest over-indexing on IKEA (1.98× the country average).
Demographically, the Letto audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Letto fan in United Kingdom is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Letto profile in United Kingdom.
78.2% are female, 21.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 43.8 |
| Estimated audience size | 4,146,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Letto audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.1% |
| United Kingdom | 10.0% |
| Romania | 4.5% |
Where the Letto audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.49× | |
| 02 | South West | ~400K | 1.10× | |
| 03 | West Midlands | ~200K | 1.05× | |
| 04 | East of England | ~400K | 1.03× | |
| 05 | South East | ~600K | 1.02× | |
| 06 | Northern Ireland | ~100K | 1.01× | |
| 07 | North East | ~200K | 1.00× | |
| 08 | East Midlands | ~300K | 0.98× | |
| 09 | Yorkshire and the Humber | ~300K | 0.96× | |
| 10 | Wales | ~200K | 0.96× | |
| 11 | Scotland | ~400K | 0.95× | |
| 12 | North West | ~400K | 0.92× |
The strongest cross-interests of the Letto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.53× | ||
| 02 | Home Appliances | Home & Garden | 2.15× | ||
| 03 | Home automation | Technology & Electronics | 2.15× | ||
| 04 | Waxing | Beauty & Wellness | 2.07× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.05× | ||
| 06 | Credit (finance) | Business & Career | 2.04× | ||
| 07 | Microwave oven | Home & Garden | 2.03× | ||
| 08 | IKEA | Home & Garden | 1.98× | ||
| 09 | First class travel | Travel & Leisure | 1.76× | ||
| 10 | Discount stores | Shopping | 1.75× | ||
| 11 | Kitchenware | Home & Garden | 1.73× | ||
| 12 | Garden centre | Home & Garden | 1.73× | ||
| 13 | Lidl | Shopping | 1.65× | ||
| 14 | TK Maxx | Shopping | 1.65× | ||
| 15 | Shopping malls | Shopping | 1.64× | ||
| 16 | B&Q | Shopping | 1.61× | ||
| 17 | Soap opera | Movies & TV | 1.59× | ||
| 18 | Renovation | Home & Garden | 1.58× | ||
| 19 | First-time buyer | Shopping | 1.55× | ||
| 20 | Discounts and allowances | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.93× | |
| Quality Awareness | PREMIUM | 1.79× | |
| Convenience Orientation | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.81× |
Letto has an estimated audience of 4,146,222 people in United Kingdom, concentrated in England and South East.
78.2% of Letto fans are female, 21.8% are male, with an average age of 43.8 years.
Letto fans show strongest brand affinity for IKEA (1.98×), Home Appliances (2.15×), and Garden furniture (2.53×) over the country average.
Letto fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Letto itself, the audience over-indexes on Home Appliances (2.15×), Garden furniture (2.53×), Lidl (1.65×), and B&Q (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Letto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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