A data profile of the people who buy, follow and care about Southbank Centre in United Kingdom — modelled from more than twelve digital signal sources. Southbank Centre has an estimated audience of 4,366,616 people in United Kingdom.
The average Southbank Centre fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Innovation, Trivago, with strongest over-indexing on Wikipedia (1.51× the country average).
Demographically, the Southbank Centre audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Southbank Centre fan in United Kingdom is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Southbank Centre profile in United Kingdom.
57.6% are female, 42.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.2 |
| Estimated audience size | 4,366,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Southbank Centre audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 93.9% |
| United States | 1.6% |
| Italy | 0.8% |
Where the Southbank Centre audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~900K | 2.81× | |
| 02 | England | ~1.5M | 2.51× | |
| 03 | East of England | ~300K | 1.64× | |
| 04 | West Midlands | ~80K | 0.79× | |
| 05 | South West | ~100K | 0.74× | |
| 06 | North East | ~60K | 0.71× | |
| 07 | Yorkshire and the Humber | ~100K | 0.67× | |
| 08 | Wales | ~90K | 0.66× | |
| 09 | East Midlands | ~100K | 0.63× | |
| 10 | Scotland | ~100K | 0.55× | |
| 11 | Northern Ireland | ~40K | 0.55× | |
| 12 | North West | ~100K | 0.40× |
The strongest cross-interests of the Southbank Centre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 1.99× | ||
| 02 | German cuisine | Food & Beverages | 1.62× | ||
| 03 | Las Vegas | Travel & Leisure | 1.59× | ||
| 04 | Eurostar | Cars & Mobility | 1.59× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 06 | Trivago | Travel & Leisure | 1.58× | ||
| 07 | MSN | News | 1.57× | ||
| 08 | Boutique hotel | Travel & Leisure | 1.57× | ||
| 09 | Hypermarket | Shopping | 1.56× | ||
| 10 | Cappuccino | Food & Beverages | 1.56× | ||
| 11 | Wine tasting | Food & Beverages | 1.56× | ||
| 12 | The Bahamas | Travel & Leisure | 1.56× | ||
| 13 | Innovation | Business & Career | 1.55× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.55× | ||
| 15 | Cider | Food & Beverages | 1.53× | ||
| 16 | Adoption | Kids & Family | 1.53× | ||
| 17 | Convenience store | Food & Beverages | 1.52× | ||
| 18 | Diet food | Food & Beverages | 1.52× | ||
| 19 | Wikipedia | Internet & Social Media | 1.51× | ||
| 20 | Pierce Brosnan | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Indulgence | JOY | 1.24× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Pet Ownership | JOY | 0.96× | |
| Creativity | OPEN | 0.97× |
Southbank Centre has an estimated audience of 4,366,616 people in United Kingdom, concentrated in England and South East.
57.6% of Southbank Centre fans are female, 42.4% are male, with an average age of 44.2 years.
Southbank Centre fans show strongest brand affinity for Wikipedia (1.51×), Innovation (1.55×), and Trivago (1.58×) over the country average.
Southbank Centre fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~900K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Southbank Centre itself, the audience over-indexes on Innovation (1.55×), Trivago (1.58×), MSN (1.57×), and Las Vegas (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Southbank Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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