A data profile of the people who buy, follow and care about Stony Brook University in United Kingdom — modelled from more than twelve digital signal sources. Stony Brook University has an estimated audience of 86,535 people in United Kingdom.
The average Stony Brook University fan in United Kingdom is 35.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include River Island, YouTube, Debenhams, with strongest over-indexing on River Island (2.4× the country average).
Demographically, the Stony Brook University audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Stony Brook University fan in United Kingdom is more female, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for River Island.
The key figures that characterise the Stony Brook University profile in United Kingdom.
84.4% are female, 15.6% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 35.1 |
| Estimated audience size | 86,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 30% | |
| 30-39 | 33% | |
| 40-49 | 22% | |
| 50+ | 0% |
of the worldwide Stony Brook University audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 59.7% |
| Indonesia | 10.8% |
| United Kingdom | 6.0% |
Where the Stony Brook University audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~10K | 1.32× | |
| 02 | England | ~60K | 1.11× | |
| 03 | Northern Ireland | ~3K | 0.96× | |
| 04 | Wales | ~4K | 0.90× |
The strongest cross-interests of the Stony Brook University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daddy Yankee | Music & Radio | 16.76× | ||
| 02 | Bad Bunny | Music & Radio | 4.75× | ||
| 03 | Tesco Bank | Business & Career | 4.47× | ||
| 04 | Skechers | Fashion & Accessoires | 3.78× | ||
| 05 | Oliver Bonas | Fashion & Accessoires | 3.26× | ||
| 06 | Euro Car Parts | Cars & Mobility | 2.90× | ||
| 07 | River Island | Fashion & Accessoires | 2.40× | ||
| 08 | Debenhams | Fashion & Accessoires | 2.15× | ||
| 09 | Sports Direct | Fashion & Accessoires | 2.15× | ||
| 10 | Esso | Cars & Mobility | 2.13× | ||
| 11 | Breaking news | Movies & TV | 1.90× | ||
| 12 | EBay | Shopping | 1.76× | ||
| 13 | Energy | Home & Garden | 1.58× | ||
| 14 | Fast food | Food & Beverages | 1.55× | ||
| 15 | Hip hop music | Music & Radio | 1.53× | ||
| 16 | Halifax (United Kingdom bank) | Business & Career | 1.52× | ||
| 17 | YouTube | Movies & TV | 1.51× | ||
| 18 | Rock music | Music & Radio | 1.51× | ||
| 19 | Comedy movies | Movies & TV | 1.51× | ||
| 20 | Pop music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.03× | |
| Community Orientation | OPEN | 1.87× | |
| Travelling | THRILL | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.92× |
Stony Brook University has an estimated audience of 86,535 people in United Kingdom, concentrated in England and Scotland.
84.4% of Stony Brook University fans are female, 15.6% are male, with an average age of 35.1 years.
Stony Brook University fans show strongest brand affinity for River Island (2.4×), YouTube (1.51×), and Debenhams (2.15×) over the country average.
Stony Brook University fans in United Kingdom are most concentrated in England (reach ~60K), Scotland (reach ~10K), and Wales (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Stony Brook University itself, the audience over-indexes on YouTube (1.51×), Debenhams (2.15×), Sports Direct (2.15×), and Breaking news (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Stony Brook University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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