A data profile of the people who buy, follow and care about Batam in Indonesia — modelled from more than twelve digital signal sources. Batam has an estimated audience of 2,376,650 people in Indonesia.
Batam has an estimated audience of 2,376,650 people in Indonesia. 53.0% are female, 47.0% are male, average age 33.7. Top brand affinities: Traveloka, Cashback reward program, Kebaya, FamilyMart, Bank Negara Indonesia.
Top brand affinities include Traveloka, Cashback reward program, Kebaya, with strongest over-indexing on Traveloka (2.07× the country average).
Demographically, the Batam audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Tradition.
The typical Batam fan in Indonesia is balanced, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for Traveloka.
The key figures that characterise the Batam profile in Indonesia.
53.0% are female, 47.0% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 33.7 |
| Estimated audience size | 2,376,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 34% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Batam audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 50.8% |
| United States | 7.6% |
| Japan | 6.1% |
The strongest cross-interests of the Batam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cashback reward program | Shopping | 2.17× | ||
| 02 | GitHub | Internet & Social Media | 2.08× | ||
| 03 | Fast fashion | Fashion & Accessoires | 2.08× | ||
| 04 | Traveloka | Travel & Leisure | 2.07× | ||
| 05 | Astro (Malaysian satellite television) | Movies & TV | 1.90× | ||
| 06 | 7-Eleven | Shopping | 1.86× | ||
| 07 | CIMB | Business & Career | 1.79× | ||
| 08 | Maybank | Business & Career | 1.77× | ||
| 09 | NASDAQ | Business & Career | 1.76× | ||
| 10 | FamilyMart | Shopping | 1.75× | ||
| 11 | Scholarship | Kids & Family | 1.73× | ||
| 12 | Garuda Indonesia | Travel & Leisure | 1.69× | ||
| 13 | Bank Negara Indonesia | Business & Career | 1.68× | ||
| 14 | Allkpop | Music & Radio | 1.65× | ||
| 15 | Travel Blogger | Travel & Leisure | 1.60× | ||
| 16 | Slim-fit pants | Fashion & Accessoires | 1.59× | ||
| 17 | Flower bouquet | Home & Garden | 1.58× | ||
| 18 | Lottery | Games | 1.57× | ||
| 19 | OPPO | Technology & Electronics | 1.54× | ||
| 20 | Kebaya | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Tradition | CONSERVATISM | 1.22× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.71× | |
| Pet Ownership | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Batam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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