Batam Audience in United States

Batam logo

Batam has an estimated audience of 353,033 people in United States. 50.7% are female, 49.3% are male, average age 30.6. Top regions: California, Texas, New York. Top brand affinities: Superior Hiking Trail, Historic site, Vocal harmony, Fairy godmother, Home equity.

The average Batam fan in United States is 30.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superior Hiking Trail, Historic site, Vocal harmony, with strongest over-indexing on Superior Hiking Trail (89.73× the country average). Demographically, the Batam audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Batam fans

Demographic split for Batam audience in United States
MetricValue
Female50.7%
Male49.3%
Average age30.6
Estimated audience size353,033

Audience persona

The typical Batam fan in United States is balanced, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Superior Hiking Trail.

Top regions in United States

Top regions ranked by reach for Batam in United States
RegionReachAffinity
California67,3481.73×
Texas35,6041.17×
New York29,3461.49×
Florida20,4530.86×
Illinois14,5271.24×
Washington14,1512×
Virginia10,7261.25×
Massachusetts10,3551.49×
Georgia10,1470.93×
Pennsylvania9,6730.81×
New Jersey9,5481.06×
North Carolina8,9510.84×
Ohio8,3690.77×
Colorado6,4101.15×
Arizona6,1300.85×
Maryland5,8310.96×
Michigan5,7960.63×
Oregon5,0381.25×
Tennessee5,0090.71×
Minnesota4,9360.98×
Indiana4,7150.73×
Wisconsin4,6840.88×
Missouri4,1220.72×
Nevada3,6291.06×
South Carolina3,4950.66×
Connecticut3,4830.98×
Utah3,3941.07×
Louisiana3,3590.74×
Washington, District of Columbia3,2823.09×
Kentucky2,7900.63×
Oklahoma2,6850.68×
Alabama2,6290.53×
Hawaii2,0631.36×
Kansas2,0300.73×
Iowa1,8650.64×
Arkansas1,7540.6×
Idaho1,5710.89×
Rhode Island1,3531.2×
Mississippi1,2880.44×
New Hampshire1,2850.92×
Alaska1,2731.69×
New Mexico1,2520.71×
Maine1,1270.89×
Nebraska1,0290.58×
West Virginia9920.6×
Montana7400.76×
South Dakota7300.89×
Vermont7211.16×
North Dakota7110.98×
Wyoming6881.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Batam audience
BrandAffinityCategory
Superior Hiking Trail89.73×Travel & Leisure
Historic site14.19×Arts & Culture
Vocal harmony8.56×Music & Radio
Fairy godmother12.98×Literature
Home equity2.95×Home & Garden
The Nice Guys11.46×Movies & TV
Elsword19.17×Games
University of Rochester20×Business & Career
Goop6.11×Internet & Social Media
Nick Jr. (Australia)9.92×Kids & Family
JDSU3.34×Business & Career
Mathcore7.71×Music & Radio
The Cell11.12×Movies & TV
Graham Greene5.57×Literature
Nationality1.91×Politics & Society
Governor of Michigan6.45×Politics & Society
Jesse Plemons2.72×Movies & TV
Hardik Pandya11.33×Sports
Harlow8.79×Travel & Leisure
Guitarist (magazine)8.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Batam audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
Quality AwarenessPREMIUM1.6
TravellingTHRILL1.51
Early Adopter MentalityPOWER1.34
PatriotismCONSERVATISM1.33
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Batam
CountryShare
Indonesia50.9%
United States7.6%
Japan6.1%

See Batam audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Batam have in United States?

Batam has an estimated audience of 353,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Batam fans?

50.7% of Batam fans are female, 49.3% are male, with an average age of 30.6 years.

Which brands do Batam fans like most?

Batam fans show strongest brand affinity for Superior Hiking Trail (89.73×), Historic site (14.19×), and Vocal harmony (8.56×) over the country average.

Where do Batam fans live in United States?

Batam fans in United States are most concentrated in California (reach 67,348), Texas (reach 35,604), and New York (reach 29,346). These three regions account for the largest share of the active audience.

What other brands do Batam fans also like?

Beyond Batam itself, the audience over-indexes on Historic site (14.19×), Vocal harmony (8.56×), Fairy godmother (12.98×), and Home equity (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Batam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.