Rascasse Audience Intelligence

Domain Name System Audience in Indonesia

A data profile of the people who buy, follow and care about Domain Name System in Indonesia — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 3,068,993 people in Indonesia.

#485among Topic in Indonesia
#24in Internet & Social Media

Domain Name System has an estimated audience of 3,068,993 people in Indonesia. 37.4% are female, 62.6% are male, average age 33.3. Top brand affinities: Tinder, Hormone, Automated teller machine, Anti-lock braking system, Manual transmission.

Top brand affinities include Tinder, Hormone, Automated teller machine, with strongest over-indexing on Tinder (6.28× the country average).

Demographically, the Domain Name System audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Tradition.

The typical Domain Name System fan in Indonesia is more male, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for Tinder.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Domain Name System profile in Indonesia.

Audience size
3.1M
in Indonesia
Gender
37.4%
62.6% male
Age
33.3
average years
Country rank
#662
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Domain Name System fans

37.4% are female, 62.6% are male, average age 33.3.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Domain Name System audience in Indonesia
MetricValue
Female37.4%
Male62.6%
Average age33.3
Estimated audience size3,068,993
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Domain Name System audience in Indonesia
Age bracketShare%
16-1927%
20-2932%
30-3922%
40-4913%
50+7%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Domain Name System audience comes from Indonesia.

Worldwide audience distribution share by country for Domain Name System
CountryShare
United States15.1%
Italy8.0%
France7.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Domain Name System audience
#·InterestCategoryAffinity×
01TinderInternet & Social Media6.28×
02HormoneHealth4.14×
03Anti-lock braking systemCars & Mobility4.02×
04HyaluronanBeauty & Wellness3.68×
05SarcasmPolitics & Society3.46×
06Manual transmissionCars & Mobility3.37×
07Automated teller machineBusiness & Career3.27×
08Ryan GoslingMovies & TV2.05×
09AS Monaco FCSports2.05×
10Internet service providerTechnology & Electronics1.96×
11Tabloid (newspaper format)Literature1.95×
12Solar energyHome & Garden1.80×
13Brad PittMovies & TV1.79×
14Virtual realityTechnology & Electronics1.76×
15MLBSports1.71×
16Mission: ImpossibleMovies & TV1.68×
17Breakfast televisionMovies & TV1.67×
18CricketSports1.64×
19RadioTechnology & Electronics1.62×
20romantic comediesMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Domain Name System audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Domain Name System audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
TraditionCONSERVATISM1.45×
SpiritualityBALANCE1.42×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Domain Name System audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.61×
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.72×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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