A data profile of the people who buy, follow and care about Domain Name System in Switzerland — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 853,613 people in Switzerland.
Domain Name System has an estimated audience of 853,613 people in Switzerland. 46.7% are female, 53.3% are male, average age 42.0. Top brand affinities: Hornbach, Real property, MSN, Transfermarkt, Google News.
Top brand affinities include Hornbach, Real property, MSN, with strongest over-indexing on Hornbach (2.54× the country average).
Demographically, the Domain Name System audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Domain Name System fan in Switzerland is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Domain Name System profile in Switzerland.
46.7% are female, 53.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 42.0 |
| Estimated audience size | 853,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Domain Name System audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 3.85× | ||
| 02 | Google News | News | 3.85× | ||
| 03 | Foot Mercato | Sports | 3.85× | ||
| 04 | Real property | Home & Garden | 2.98× | ||
| 05 | Western Union | Business & Career | 2.98× | ||
| 06 | British hip hop | Music & Radio | 2.96× | ||
| 07 | El País | News | 2.67× | ||
| 08 | Hornbach | Shopping | 2.54× | ||
| 09 | FC Sion | Sports | 2.49× | ||
| 10 | Transfermarkt | Sports | 2.31× | ||
| 11 | Viral video | Internet & Social Media | 2.12× | ||
| 12 | University | Business & Career | 2.00× | ||
| 13 | Charity and causes | Business & Career | 1.99× | ||
| 14 | Online games | Games | 1.75× | ||
| 15 | Drawing | Home & Garden | 1.74× | ||
| 16 | Wikipedia | Internet & Social Media | 1.62× | ||
| 17 | Festival | Music & Radio | 1.62× | ||
| 18 | Electronics | Technology & Electronics | 1.58× | ||
| 19 | Psychology | Business & Career | 1.51× | ||
| 20 | Concerts | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Indulgence | JOY | 1.40× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Creativity | OPEN | 0.88× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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