A data profile of the people who buy, follow and care about Domain Name System in Australia — modelled from more than twelve digital signal sources. Domain Name System has an estimated audience of 2,090,206 people in Australia.
Domain Name System has an estimated audience of 2,090,206 people in Australia. 51.2% are female, 48.8% are male, average age 43.1. Top brand affinities: Wikipedia, Local news, Real property, EB Games, Nicole Kidman.
Top brand affinities include Wikipedia, Local news, Real property, with strongest over-indexing on Wikipedia (2.36× the country average).
Demographically, the Domain Name System audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Domain Name System fan in Australia is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Domain Name System profile in Australia.
51.2% are female, 48.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 43.1 |
| Estimated audience size | 2,090,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Domain Name System audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 8.0% |
| France | 7.9% |
The strongest cross-interests of the Domain Name System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Bateman | Movies & TV | 2.49× | ||
| 02 | Scarlett Johansson | Movies & TV | 2.49× | ||
| 03 | Jim Carrey | Movies & TV | 2.49× | ||
| 04 | Demi Moore | Movies & TV | 2.49× | ||
| 05 | Kate Hudson | Movies & TV | 2.49× | ||
| 06 | Google News | News | 2.49× | ||
| 07 | Sourdough | Food & Beverages | 2.49× | ||
| 08 | Tom Selleck | Movies & TV | 2.49× | ||
| 09 | Natalie Portman | Movies & TV | 2.49× | ||
| 10 | Liam Neeson | Movies & TV | 2.49× | ||
| 11 | Wikipedia | Internet & Social Media | 2.36× | ||
| 12 | Megan Fox | Movies & TV | 2.31× | ||
| 13 | Nicole Kidman | Movies & TV | 1.92× | ||
| 14 | Omegle | Internet & Social Media | 1.91× | ||
| 15 | Sabrina Carpenter | Music & Radio | 1.87× | ||
| 16 | Air pollution | Health | 1.78× | ||
| 17 | Bruce Willis | Movies & TV | 1.73× | ||
| 18 | EB Games | Games | 1.71× | ||
| 19 | Local news | News | 1.65× | ||
| 20 | Real property | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.19× | |
| Spirituality | BALANCE | 1.13× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Domain Name System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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